Lands' End and O, The Oprah Magazine’s Adam Glassman Highlight 2018 Women’s Swimsuit Trends
“Women want to wear the latest swimwear trends but they also want to look and feel confident while doing so. Lands’ End offers this season’s best looks in women’s swimwear that will also fit, flatter and inspire confidence on the beach and beyond," said
Adam has identified his favorite swim trends of the season including:
Black & White – The big non-color trend for swimsuits is in black and white. The modern, on-trend color combination can be found in a variety of Lands’ End women’s swimsuit styles, including the Women’s Shaping Underwire V-neck Tankini Top with Tummy Control.
Nautical – This year, the nautical trend has gone spotty. A huge trend on the runway is polka dots and they can be found on the beach and beyond this season. Lands’ End offers polka dot women’s swimwear looks in a variety of suits this season.
Blue Streak – Porcelain prints are popping up everywhere, even on swimsuits and cover ups. With rich, blue patterns on white backgrounds, this print can flatter every skin tone and add a feminine flair to beachwear. Swim shoppers can find this trend with a suit in a white and blue-based pattern, like the Women's Adjustable Swim Tunic Rash Guard in Deep Sea Mixed Majolica.
Retro-Inspired – Retro-inspired is an ultra-feminine women’s swimwear trend and it is flirty, glamorous and timeless. Women can flaunt this swim trend with pieces such as the Women’s Slender Tunic One Piece Swimsuit with Tummy Control.
Athletic – Sporty details in swimwear are sure to make a splash this season. This classic wave-rider look can be found in Lands’ End’s chlorine resistant Aqua Sport collection that includes rash guards, swimsuits, and board shorts. Rash guards, board shorts, and long-sleeved swimsuits can help turn every swimmer into a surfer while providing extra coverage.
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Source: Lands' End