Lands’ End Names Gill Hong Executive Vice President, Chief Merchandising Officer and Head of International; Names Sarah Rasmusen Senior Vice President of E-Commerce
“As I assess future opportunities to grow Lands’ End, the role of Executive Vice President, Chief Merchandising Officer and Head of International is crucial to our success as we continue to connect with our long-term, loyal customers, and introduce the brand to new customers and markets,” said
Hong will oversee merchandising strategies for all Lands’ End’s product categories, including men’s, women’s, kids, footwear, outerwear, swim, accessories and home. In addition, Hong will lead Lands’ End’s international development and expansion strategies to optimize the potential of existing markets, while driving new international growth initiatives.
“I am also pleased to announce that
Rasmusen will strategically lead the brand’s continual digital transformation, as well as data analytics to optimize and integrate customer insights focusing on consumer purchasing behavior and expanding the customer’s experience across all digital channels. Rasmusen brings nearly 20 years of leadership of retail and omni-channel E-Commerce expertise to this role. She joins Lands’ End from Kohl’s where she most recently served as Vice President, Digital Merchandising, Optimization and Analytics. Prior to Kohl’s, Rasmusen held progressive leadership roles in web merchandising for LandsEnd.com, SaksFifthAvenue.com and Bloomingdales.com.
Both senior positions will report directly to
This press release contains forward-looking statements that involve risks and uncertainties, including statements about future growth opportunities, international development and expansion strategies and growth initiatives. All statements other than statements of historical fact, including without limitation, those with respect to the Company's goals, plans, expectations and strategies set forth herein are forward-looking statements. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: the Company may not be able to successfully execute its strategies, and even if executed, they may not have their intended impact on financial performance; and other risks, uncertainties and factors discussed in the "Risk Factors" section of our Annual Report on Form 10-K for the fiscal year ended
Source: Lands' End, Inc.