Parents Seeking a Place Where Every Kid Fits in Can Look to the Lands' End Kids 2018 Back-to-School Collection
"At Lands' End, we understand kids are not 'one-size, one-style' fits all," says
From Style to Size and Function: Fit for All
According to the
For example, a varsity inspired toddler sweater features an adorable bulldog puppy mascot, adding an element of cute to the varsity trend. Big kid graphic tees with sport, space and nature themes helps older ones express an interest, hobby or attitude. Even backpacks reflect kids' needs at different ages: Large and extra-large backpacks for tweens and teens who may need greater carrying capacity, are built for comfort and feature on-trend geometric prints, camo, solids and more.
"A good fit is also about making sure their favorite styles can be worn all year long," added Jones. Lands' End Kids offers Grow-A-Long™ features that allow waistbands to adjust and outerwear sleeves to grow along with a child over the school year.
Carefree and Confident with Iron Knees® for Girls and Boys
"When kids look and feel great in what they wear, it's a winning combination. Making sure kids' favorite items will last from the first day of school to the last is important," said Jones. "That's why our Iron Knee pants are every parent's new must-have item for kids."
Iron Knee pants feature a virtually hidden reinforced knee that can handle what girls and boys dish out. A thin membrane of strong, flexible, soft fabric is fused to the inside of the knee area for extra durability right where it's needed in pants, chinos, jeans and leggings. With advancements in technology that can infuse Iron Knees into stretchy fabrics such as girls' leggings, parents will now find Iron Knees in almost all girls' bottoms, in addition to the new jeans with stretch for boys.
Style that Fits with School Uniforms and Dress Code
Whether for dress code or uniform programs,
Coming in September,
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Jenni Coats, Lands' End, Inc., 608-935-6089, firstname.lastname@example.org