SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 8 )* Lands' End, Inc. - -------------------------------------------------------------------------------- (Name of Issuer) Common Stock, par value $.01 per share - -------------------------------------------------------------------------------- (Title of Class of Securities) 515086106 - -------------------------------------------------------------------------------- (CUSIP Number) December 31, 2001 - -------------------------------------------------------------------------------- (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [_] Rule 13d-1(b) [_] Rule 13d-1(c) [X] Rule 13d-1(d) *The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). Page 1 of 5 Pages

- -------------------------------- ----------------------- CUSIP NO. 515086106 Page 2 of 5 - -------------------------------- ----------------------- - ------------------------------------------------------------------------------ NAMES OF REPORTING PERSONS 1 I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (entities only) Gary C. Comer - ------------------------------------------------------------------------------ CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (see instructions) 2 (a) [_] (b) [_] - ------------------------------------------------------------------------------ SEC USE ONLY 3 - ------------------------------------------------------------------------------ CITIZENSHIP OR PLACE OF ORGANIZATION 4 United States of America - ------------------------------------------------------------------------------ SOLE VOTING POWER 5 NUMBER OF 15,648,309 (See Item 4) SHARES ----------------------------------------------------------- SHARED VOTING POWER BENEFICIALLY 6 OWNED BY None (See Item 4) ----------------------------------------------------------- EACH SOLE DISPOSITIVE POWER 7 REPORTING 15,648,309 (See Item 4) PERSON ----------------------------------------------------------- SHARED DISPOSITIVE POWER WITH 8 None - ------------------------------------------------------------------------------ AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 9 15,648,309 (See Item 4) - ------------------------------------------------------------------------------ CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES 10 (see instructions) [_] - ------------------------------------------------------------------------------ PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) 11 52.58% - ------------------------------------------------------------------------------ TYPE OF REPORTING PERSON (SEE INSTRUCTIONS) 12 IN - ------------------------------------------------------------------------------

- --------------------------------- ------------------------- CUSIP NO. 515086106 Page 3 of 5 --------- - --------------------------------- ------------------------- Item 1(a) Name of Issuer: Lands' End, Inc. Item 1(b) Address of Issuer's Principal Executive Offices: One Lands' End Lane, Dodgeville, Wisconsin 53595 Item 2(a) Name of Person Filing: Gary C. Comer Item 2(b) Address of Principal Business Office or, if none, Residence: c/o Gary Comer, Inc., 20875 Crossroads Circle, Suite 100, Waukesha, Wisconsin 53186 Item 2(c) Citizenship: United States of America Item 2(d) Title of Class of Securities: Common Stock, par value, $.01 per share Item 2(e) CUSIP Number: 515086106 Item 3. If this statement is filed pursuant to (S)(S)240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a: (a) [_] Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o). (b) [_] Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c). (c) [_] Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c). (d) [_] Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8). (e) [_] An investment advisor in accordance with (S)240.13d-1(b)(1)(ii)E); (f) [_] An employee benefit plan or endowment fund in accordance with (S)240.13d-1(b)(1)(ii)(F); (g) [_] A parent holding company or control person in accordance with (S)240.13d-1(b)(1)(ii)(G); (h) [_] A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813); (i) [_] A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3); (j) [_] Group, in accordance with (S)240.13d-1(b)(1)(ii)(J). Item 4. Ownership Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1. (a) Amount beneficially owed: 15,648,309 (See Note to Item 4 below) (b) Percent of class: 52.58%, based on 29,761,422 shares of the Issuer's common stock outstanding as of November 29, 2001.

- -------------------------- -------------------------- CUSIP NO. 515086106 Page 4 of 5 - -------------------------- -------------------------- (c) Number of shares as to which the person has: (i) Sole power to vote or to direct the vote: 15,648,309 (ii) Shared power to vote or to direct the vote: No shares (iii) Sole power to dispose or to direct the disposition of: 15,648,309 (See Note to Item 4 below) (iv) Shared power to dispose or to direct the disposition of: No shares Note to Item 4 -------------- All share amounts shown to be owned beneficially by the reporting person include (i) 353,559 shares of the Issuer's common stock which are held by a trust for the benefit of the reporting person and his children for which the reporting person does not serve as trustee and (ii) 1,942,933 shares of the Issuer's common stock which are held by trusts for the benefit of the reporting person's children for which the reporting person does not serve as trustee. The reporting person disclaims beneficial ownership of all such shares, except to the extent of his pecuniary interest in such shares, if any, and this report shall not be deemed an admission that reporting person is the beneficial owner of such securities for purposes of Section 16 or any other purposes. Item 5. Ownership of Five Percent or Less of a Class If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following: [_]. Item 6. Ownership of More than Five Percent on Behalf of Another Person Not applicable. Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person Not applicable. Item 8. Identification and Classification of Members of the Group Not applicable. Item 9. Notice of Dissolution of Group Not applicable. Item 10. Certification Not applicable.

- -------------------------- -------------------------- CUSIP NO. 515086106 Page 5 of 5 - -------------------------- -------------------------- SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Date: January 23, 2002 /s/ Gary C. Comer --------------------------- Gary C. Comer