David Witkewicz is the senior vice president and head of design for Lands’ End, Inc. He oversees concept, print, pattern, color and product design across all divisions, ensuring that all styles are true to the heritage of the Lands’ End brand while also reflecting emerging seasonal trends. David embodies a customer-first approach to design and is dedicated to uncovering and creating trend stories that resonate with all of Lands’ End’s diverse customers.
He brings more than 20 years of design experience to Lands’ End across several global brands and major retailers, with extensive experience in directing the creative process from concept to execution. As a veteran across women’s ready-to-wear, sportswear, menswear and accessories, David excels at creating and curating products that stand the test of time.
Prior to joining Lands’ End, he most recently served as vice president of women’s design at Kenneth Cole. David has also led design teams at New York and Company, Coach, Target and Saks Fifth Avenue.