Lands' End

Land's End


Sarah Rasmusen

Sarah Rasmusen

Executive Vice President, Chief Customer Officer
Lands’ End, Inc.

Sarah Rasmusen is the Chief Customer Officer for Lands' End, Inc. Rasmusen leads information technology, performance marketing, analytics and customer experience across all Lands' End selling channels. Lands' End believes that this manner of doing business honors our heritage of strong relationships with our employees and customers, and drives a sustainable, repeatable and deliberate approach for growth.

Sarah is highly skilled at developing e-commerce strategies that drive conversion and enhance the customer experience by leveraging digital analytics and implementing perpetual optimization strategies across multiple platforms. She has successfully led cross-functional technology, marketing, creative and merchandising teams to present fully integrated, on-brand experiences to customers across all channels.

Prior to joining Lands' End, Rasmusen served as vice president of digital merchandising, optimization and analytics for Kohl's Department Stores for six years. All told, Sarah has over 20 years of leadership roles in technology development, digital merchandising and consumer web strategy.

Rasmusen received her Bachelor’s from Stevens Institute of Technology in Hoboken, N.J.


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