December 12, 1994



Securities and Exchange Commission
Washington, D.C.  20549



Gentlemen:

Pursuant to the requirements of the Securities Exchange Act of 1934, we 
are transmitting herewith the attached Form 10-Q for the quarter ended 
October 28, 1994.

Sincerely,

KATHY L. GIES
Lands' End, Inc.
One Lands' End Lane
Dodgeville, WI.  53556



















                                            
                                                                
                                                            




                              SECURITIES AND EXCHANGE COMMISSION
                                    Washington, D.C.  20549
                                        _______________

                                           FORM 10-Q

(Mark one)
    X         QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
              OF THE SECURITIES EXCHANGE ACT OF 1934.
              For the Quarter Ended October 28, 1994
                                OR
              TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
              OF THE SECURITIES EXCHANGE ACT OF 1934.

              For the transition period from ...... to ......

                        Commission file number 1-9769


                                LANDS' END, INC.
            (Exact name of registrant as specified in its charter)

DELAWARE                                          36-2512786
(State or other jurisdiction of                   (I.R.S. Employer
incorporation or organization)                    Identification No.)

Lands' End Lane, Dodgeville, WI                   53595
(Address of principal executive                   (Zip code)
offices)

Registrant's telephone number,                    608-935-9341
including area code


Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for
the past 90 days.


          Yes   X                             No       


Indicate the number of shares outstanding of each of the issuer's
classes of common stock as of December 12, 1994:


Common stock, $.01 par value        34,887,356 shares outstanding


                                                                               
                                                                              
                                                                               
                 LANDS' END, INC. & SUBSIDIARIES
                         INDEX TO FORM 10-Q

                                                                              
                                                                Page  
                                                               Number
PART I. FINANCIAL INFORMATION

   Item 1. Financial Statements

           Consolidated Statements of Operations for the 
              Three Months Ended October 28, 1994, and 
              October 29, 1993 ..................................  3

           Consolidated Statements of Operations for the 
              Nine Months Ended October 28, 1994, and 
              October 29, 1993 ..................................  4 

           Consolidated Balance Sheets, at October 28, 1994,
              and January 28, 1994 ..............................  5          

           Consolidated Statements of Cash Flows for the 
              Nine Months Ended October 28, 1994, and 
              October 29, 1993 ..................................  6

           Notes to Consolidated Financial Statements ......... 7-13

   Item 2. Management's Discussion and Analysis of 
              Financial Condition and Results of 
              Operations ..................................... 14-17

PART II. OTHER INFORMATION

   Item 1. Legal Proceedings .................................... 18

   Item 4. Submission of Matters to a Vote of 
              Security Holders .................................. 18

   Item 5. Other Information .................................... 18

   Item 6. Exhibits and Reports on Form 8-K ..................... 18

   Signature .................................................... 19
                          

                   LANDS' END, INC. & SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF OPERATIONS
               (In thousands, except per share amounts)

                                                Three Months Ended
                                              October 28, October 29,
                                                  1994        1993   
                                                    (Unaudited)

Net Sales ..................................... $246,209   $215,133
  Cost of sales ...............................  146,033    127,620

Gross profit ..................................  100,176     87,513

  Selling, general and administrative 
  expenses ....................................   93,539     74,031

Income from operations ........................    6,637     13,482
  Other income (expense): 
      Interest expense ........................     (971)      (228)
      Interest income .........................        -          -
      Other ...................................      665       (137)

  Total other expense, net.....................     (306)      (365)

Income before income taxes ....................    6,331     13,117
  Income tax provision.........................    2,498      5,141

Net income .................................... $  3,833   $  7,976

Net income per share .......................... $   0.11   $   0.22

Note:   Per share data reflects the two-for-one stock split declared
in May 1994.


The accompanying notes to consolidated financial statements are an
integral part of these consolidated statements.



                          
                  LANDS' END, INC. & SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF OPERATIONS
              (In thousands, except per share amounts)

                                               Nine Months Ended
                                             October 28,  October 29,
                                                  1994       1993    

                                                    (Unaudited)

Net Sales ..................................... $613,053   $522,466
  Cost of sales ...............................  355,836    308,091

Gross profit ..................................  257,217    214,375

  Selling, general and administrative 
  expenses ....................................  237,053    188,320

Income from operations ........................   20,164     26,055
  Other income (expense): 
      Interest expense ........................   (1,285)      (266)
      Interest income .........................       67        128
      Other ...................................    1,102        (31)

  Total other expense, net ....................     (116)      (169)

Income before income taxes and cumulative 
  effect of change in accounting...............   20,048     25,886

  Income tax provision.........................    7,916     10,113


Net income before cumulative effect of
  change in accounting......................... $ 12,132   $ 15,773

Cumulative effect of change in
  accounting for income taxes..................        -      1,300
                      
Net income .................................... $ 12,132   $ 17,073

Net income per share before cumulative
    effect of change in accounting............. $   0.34   $   0.44
Cumulative effect of change in accounting .....        -       0.04

Net income per share .......................... $   0.34   $   0.48

Note:  Per share data reflects the two-for-one stock split declared
in May 1994.

The accompanying notes to consolidated financial statements are an
integral part of these consolidated statements.


                 LANDS' END, INC. & SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
                      (Amounts in thousands)
                                        October 28,  January 28,
                                          1994         1994     
Assets                                       (Unaudited)
Current assets:
    Cash and cash equivalents............ $  1,020    $ 21,569
    Receivables..........................    3,304       3,644
    Inventory............................  254,516     149,688
    Prepaid expenses.....................   16,826      11,787
    Income taxes receivable..............      417           -
    Deferred income tax benefit..........    5,588       5,588
Total current assets.....................  281,671     192,276
Property, plant and equipment, at cost:
    Land and buildings...................   67,749      60,866
    Fixtures and equipment...............   70,486      57,769
    Leasehold improvements...............    1,922       1,346
Total property, plant and equipment......  140,157     119,981
    Less - accumulated depreciation 
      and amortization...................   47,261      40,290
Property, plant and equipment, net.......   92,896      79,691
Intangibles, net.........................    3,704       1,863
Total assets............................. $378,271    $273,830

Liabilities and shareholders' investment
Current liabilities:
    Lines of credit...................... $106,252    $      -
    Current maturities of long-term debt.       40          40
    Accounts payable.....................   72,595      54,855
    Reserve for returns..................    4,643       3,907
    Advance payment on orders............      472         568
    Accrued liabilities..................   21,450      16,875
    Accrued profit sharing...............      460       2,276
    Income taxes payable.................        -      12,528
Total current liabilities................  205,912      91,049
Long-term debt, less current maturities..       40          40
Deferred income taxes....................    5,200       5,200
Long-term liabilities....................      604         256
Shareholders' investment:
    Common stock, 40,221 and 20,110
      issued respectively................      402         201
    Donated capital......................    8,400       8,400
    Paid-in capital......................   25,301      24,888
    Deferred compensation................   (1,586)     (2,001)
    Currency translation adjustments.....      233         246
    Retained earnings....................  205,584     193,460
    Treasury stock, 5,341 and 2,154 
      shares at cost, respectively.......  (71,819)    (47,909)
Total shareholders' investment...........  166,515     177,285
Total liabilities and shareholders'
  investment............................. $378,271    $273,830

Note: Share data reflects the two-for-one stock split declared in
May 1994.

The accompanying notes to consolidated financial statements are
an integral part of these consolidated balance sheets.                         


                LANDS' END, INC. & SUBSIDIARIES
             CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (In thousands)
                                           Nine Months Ended
                                        October 28,   October 29,
                                            1994        1993      
                                             (Unaudited)
Cash flows (used for) from 
  operating activities:
    Net income before cumulative effect.. $ 12,132   $ 15,773
    Adjustments to reconcile net income 
       to net cash flows from operating 
       activities -
        Depreciation and amortization....    8,339      6,073
        Deferred compensation expense....      415        184    
        Loss on sales of fixed assets....       96        285
        Changes in current assets and
          liabilities excluding the 
          effects of acquisitions:
            Receivables..................      891       (839)
            Inventory.................... (102,408)  (102,164)
            Prepaid expenses.............   (5,010)   (16,880)
            Income taxes receivable......     (417)         -
            Accounts payable.............   17,740     40,300
            Reserve for returns..........      736        289
            Advance payment on orders....      (96)      (492)
            Accrued liabilities..........    4,575      3,791
            Accrued profit sharing.......   (1,816)      (702)
            Income taxes payable.........  (12,528)    (8,053)
        Other............................      335        521
    Net cash flows used for 
      operating activities...............  (77,016)   (61,914)
Cash flows (used for) from 
  investing activities:
    Cash paid for capital additions and                       
      businesses acquired................  (26,508)   (11,780)
    Proceeds from sales of fixed assets..       19          4
    Net cash flows used for 
        investing activities.............  (26,489)   (11,776)
Cash flows (used for) from
  financing activities:
    Proceeds from short-term borrowing...  106,252     54,000
    Tax effect of exercise of stock 
      options............................      614          -
    Purchases of treasury stock..........  (23,910)    (1,908)
      Net cash flows from      
        financing activities.............   82,956     52,092
Net increase (decrease) in cash  
  and cash equivalents...................  (20,549)   (21,598)
Beginning cash and cash equivalents......   21,569     22,754
Ending cash and cash equivalents......... $  1,020   $  1,156
Supplemental cash flow disclosures:
    Interest paid........................ $    902   $    168
    Income taxes paid....................   20,107     18,140

The accompanying notes to consolidated financial statements are
an integral part of these consolidated statements.                             


                             LANDS' END, INC. & SUBSIDIARIES
                       NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            (Information pertaining to October 28, 1994, and the three months
               ended October 28, 1994, and October 29, 1993, is unaudited.) 

       The condensed consolidated financial statements included
herein have been prepared by Lands' End, Inc. (the company),
without audit, pursuant to the rules and regulations of the
Securities and Exchange Commission, and in the opinion of
management contain all adjustments (consisting of only normal
recurring adjustments) necessary to present fairly the financial
position.  Certain information and footnote disclosures normally
included in financial statements prepared in accordance with
generally accepted accounting principles have been condensed or
omitted pursuant to such rules and regulations, although the
company believes that the disclosures are adequate to make the
information presented not misleading.  The results of operations
for the interim periods disclosed within this report are not
necessarily indicative of future financial results.  It is
suggested that these condensed consolidated financial statements
be read in conjunction with the financial statements and the
notes thereto included in the company's latest annual report on
Form 10-K, and quarterly Form 10-Q's previously filed this year.

NOTE 1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of business
       Lands' End, Inc., (the company) is a direct marketer of
traditionally styled apparel, domestics (primarily bedding and
bath items), soft luggage, and other products.

Principles of consolidation
       The consolidated financial statements include the accounts
of the company and its subsidiaries after elimination of
intercompany accounts and transactions.

Fiscal year
       The company utilizes a 52-53 week fiscal year ending on the
Friday nearest January 31.

Fair values of financial instruments
       The fair value of financial instruments does not materially
differ from their carrying values.

Inventory
       Inventory, primarily merchandise held for sale, is stated at
last-in, first-out (LIFO) cost, which is lower than market.  If
the first-in, first-out (FIFO) method of accounting for inventory
had been used, inventory would have been approximately $19.9
million and $19.1 million higher than reported at October 28, and
January 28, 1994, respectively.

Catalog costs
       Prepaid expenses primarily consist of catalog production and
mailing costs that have not yet been fully amortized over the
expected revenue stream, which is approximately three months from
the date catalogs are mailed.



                             LANDS' END, INC. & SUBSIDIARIES
                       NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            (Information pertaining to October 28, 1994, and the three months
               ended October 28, 1994, and October 29, 1993, is unaudited.)
Depreciation
       Depreciation expense is calculated using the straight-line
method over the estimated useful lives of the assets, which are
20 to 30 years for buildings and land improvements and 5 to 10
years for leasehold improvements and furniture, fixtures,
equipment, and software.  The company provides one-half year of
depreciation in the year of addition and retirement.

Intangibles
       Intangible assets consist primarily of goodwill, the excess
of cost over the fair market value of net assets of businesses
purchased.  Goodwill is being amortized over 40 years on a
straight-line basis.  Other intangibles are amortized over a
shorter life.  Total accumulated amortization of all intangibles
was $254,000 as of October 28, 1994.

Net income per share
       Net income per share is computed by dividing net income by
the weighted average number of common shares outstanding during
each period.  The weighted average common shares outstanding were
34.9 million and 35.9 million after the two-for-one stock split
(See Note 2) for the three-month periods ended October 28, 1994,
and October 29, 1993, respectively; and 35.3 million and 36.0
million for the nine-month periods ended October 28, 1994, and
October 29, 1993, respectively.  Common stock equivalents
includes awards, grants and stock options which have been issued
by the company.  The common stock equivalents do not
significantly dilute basic earnings per share.

Reserve for losses on customer returns
       At the time of sale, the company provides a reserve equal to
the gross profit on projected merchandise returns, based on its
prior returns experience.

Forward exchange contracts and import letters of credit
1.     Forward exchange contracts are for delivery or purchase of   
       foreign currencies at specified future dates.  These
       contracts are entered into by the company as a hedge against
       foreign currency exposures.  At October 28, 1994, the
       company had forward exchange contracts maturing during
       fiscal 1995 to sell approximately 1.6 million British pounds
       and 167.9 million yen, and to purchase about 39.6 million
       yen and 1.6 million Canadian dollars.
2.     Import letters of credit are for commitments issued through
       third parties to guarantee payments for merchandise within
       specified time periods according to terms of the agreements. 
       Import letters of credit were approximately $15.7 million as
       of October 28, 1994.

Foreign currency translation
       Financial statements of the foreign subsidiaries are         
translated into U.S. dollars in accordance with the provisions of
SFAS 52.  Foreign currency translation gains were $233,000 and
$279,000 for the nine-month periods ended October 28, 1994, and
October 29, 1993, respectively.                             


                            LANDS' END, INC. & SUBSIDIARIES
                       NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            (Information pertaining to October 28, 1994, and the three months
              ended October 28, 1994, and October 29, 1993, is unaudited.)

Postretirement benefits
       The company does not currently provide any postretirement
benefits for employees other than profit sharing.

Reclassification
       Certain financial statement amounts have been reclassified
to be consistent with the fiscal 1995 presentation.

NOTE 2.  SHAREHOLDERS' INVESTMENT

Capital stock
       Upon shareholder approval, the company increased its 
authorized shares from 30 million shares of $0.01 par value
common stock to 160 million in May 1994.  The company has
authorized 5 million shares of preferred stock, $0.01 par value. 
The company's board of directors has the authority to issue
shares and to fix dividends, voting and conversion rights,
redemption provisions, liquidation preferences, and other rights
and restrictions of the preferred stock.

Two-for-one stock split
       In May 1994, the company declared a two-for-one split in the
company's common stock that was effected as a stock dividend
payable on June 15, 1994, to shareholders of record as of May 31,
1994.  The stock split resulted in an increase in the stated
capital of the company from $201,103 to $402,206 with a
corresponding reduction in paid-in capital.  This has been
reflected retroactively in the share presentation and earnings
per share calculations presented.

Treasury stock
       The company's board of directors authorized the additional
purchase of 1.0 million shares of the company's common stock. 
This increased the total shares authorized to be purchased from
3.1 million to 4.1 million.  After the two-for-one stock split in
May 1994, this number increased from 4.1 million shares to 8.2
million.  After the effect of the stock split, a total of 6.0
million and 4.8 million shares had been purchased as of October
28, and January 28, 1994, respectively.  

Stock awards and grants
       Shareholders of the company have approved the company's
restricted stock award plan.  Under the provisions of the plan, a
committee of the company's board of directors may award shares of
the company's common stock to its officers and key employees. 
Such shares generally vest over a ten-year period on a straight-
line basis from the date of the award.

       In addition, the company has granted shares of its common
stock to individuals as an inducement to enter the employ of the
company.  The shares granted are subject to vesting on a
straight-line basis over a ten-year period.                             


                             LANDS' END, INC. & SUBSIDIARIES
                          CONSOLIDATED STATEMENTS OF OPERATIONS
            (Information pertaining to October 28, 1994, and the three months
              ended October 28, 1994, and October 29, 1993, is unaudited.)

After the effect of the two-for-one stock split, the following
table reflects the activity under the stock award and stock grant
plans:                                       Awards    Grants
          Balance at January 31, 1991       100,000    22,000
               Granted                            -               
               Forfeited                      2,880         -
          Balance at January 31, 1992        97,120    22,000
               Granted                       74,000         -
               Forfeited                          -         -
          Balance at January 29, 1993       171,120    22,000
               Granted                       27,200         -
               Forfeited                      3,600         -
          Balance at January 28, 1994       194,720    22,000
               Granted                            -         -
               Forfeited                      6,000    10,000
          Balance at October 28, 1994       188,720    12,000

       A total of 67,320 shares awarded and granted have vested as
of October 28, 1994.

       The granting of the above awards and grants has been
recorded as deferred compensation based on the fair market value
of the shares at the date of grant.  Compensation expense under
these plans is recorded as shares vest.

Stock options
       Upon shareholder approval, the company increased its
reserved shares from 1.0 million to 1.3 million shares of common
stock, either authorized and unissued shares or treasury shares,
for use by the plan.  After the two-for-one stock split in May
1994, the shares increased from 1.3 million to 2.5 million. 
Options are granted at the discretion of a committee of the
company's board of directors to officers and key employees of the
company.  No option may have an exercise price less than the fair
market value per share of the common stock at the date of grant.

After the effect of the two-for-one stock split, activity under
the stock option plan is as follows:                   Average    
                                                       Exercise               
                                            Options     Price
          Balance at January 31, 1991       900,000    $ 6.38
               Granted                      480,000    $12.69
               Exercised                          -         -
          Balance at January 31, 1992     1,380,000    $ 8.57
               Granted                       80,000    $13.96
               Exercised                    400,000    $ 6.38
          Balance at January 29, 1993     1,060,000    $ 9.81
               Granted                      637,200    $19.12
               Exercised                      8,000    $12.69
          Balance at January 28, 1994     1,689,200    $13.31
               Granted                            -         -
               Exercised                    129,000    $ 6.62
               Forfeited                    480,000    $14.99
          Balance at October 28, 1994     1,080,200    $13.36 


                             LANDS' END, INC. & SUBSIDIARIES
                          CONSOLIDATED STATEMENTS OF OPERATIONS
            (Information pertaining to October 28, 1994, and the three months
              ended October 28, 1994, and October 29, 1993, is unaudited.)


       The above options outstanding vest ratably over a 5 year
period from the date of grant (760,200) or on the fifth
anniversary from the date of grant (320,000).  A total of 259,000
options have vested as of October 28, 1994.  The outstanding
options expire as follows:

                    1995   -   295,000
                    2001   -   272,000
                    2002   -    80,000
                    2003   -   433,200
                             1,080,200

NOTE 3.  INCOME TAXES

       In January 1993, the company adopted Statement of Financial
Accounting Standards No. 109, "Accounting for Income Taxes." 
Under the liability method prescribed by SFAS 109, deferred taxes
are provided based upon enacted tax laws and rates applicable to
the periods in which taxes become payable.

       A valuation allowance has been established for the
deferred income tax benefits related to certain subsidiary loss
carryforwards, which may not be realized.

       In all periods presented, the differences between income
taxes at the statutory federal income tax rate of 35 percent, and
income taxes reported in the consolidated statements of
operations are due primarily to the effect of state income taxes.

NOTE 4.  LINES OF CREDIT

       On September 2, 1994, the company increased its unsecured
lines of credit from a total of $110 million to $130 million. 
Borrowings bear interest at the banks' prime rates, or at the
company's option, LIBOR plus a fixed percentage, or Federal Funds
rate-based negotiated pricing or the banks' Wholesale Certificate
of Deposit rate plus a fixed percentage.  There was $99 million
outstanding at October 28, 1994, at interest rates averaging
5.4%, compared to no outstanding amount on January 28, 1994.

       In addition, the company has unsecured lines of credit with
foreign banks totaling the equivalent of $20 million for a wholly
owned foreign subsidiary.  There was $7 million outstanding at
October 28, 1994, at interest rates averaging 3.0%, compared to
none as of January 28, 1994.

NOTE 5.  LONG-TERM DEBT

       Long-term debt was $40,000 as of October 28, 1994, and 
January 28, 1994.



                            LANDS' END, INC. & SUBSIDIARIES 
                          CONSOLIDATED STATEMENTS OF OPERATIONS
            (Information pertaining to October 28, 1994, and the three months
              ended October 28, 1994, and October 29, 1993, is unaudited.)

       The company has an agreement which expires December 31,
1995, with a bank for a $20 million credit facility.  As of
September 2, 1994, this facility has been temporarily converted
to unsecured lines of credit (see Note 4 above).  Outstanding
balances will bear interest at the bank's prime rate or, at the
company's option, LIBOR plus a fixed percentage.  The company is
currently in compliance with all lending conditions and covenants
related to this debt facility.
                                            
NOTE 6.  LEASES AND PURCHASE COMMITMENTS

       The company leases store and office space and equipment
under various leasing arrangements.  The leases are accounted for
as operating leases.  Total rental expense under these leases was
$1.8 million and $1.9 million for the three-month periods ended 
October 28, 1994, and October 29, 1993, respectively.  Rental
expense for the nine-month periods ended October 28, 1994, and
October 29, 1993, was $5.8 million and $5.2 million,
respectively.

       Total future fiscal year commitments under these leases as
of October 28, 1994, are as follows (in thousands):

               1995 (three months)     $ 1,628 
               1996                      5,697 
               1997                      4,812 
               1998                      2,747 
               1999                        969 
               After 1999                2,467
                                       $18,320

Purchase commitments as of October 28, 1994, for property, plant
and equipment were $5.7 million.



NOTE 7.  RETIREMENT PLAN AND ACCRUED COMPENSATION

       The company has a retirement plan which covers most regular
employees and provides for annual contributions at the discretion
of the board of directors.  Also included in the plan is a 401(k)
feature which allows employees to make contributions and the
company to match a portion of those contributions.  Total expense
provided under this plan was $669,000 and $832,000 for the three-
month periods ended October 28, 1994, and October 29, 1993,
respectively.  Total expenses were $1.8 million and $1.9 million
for the nine-month periods ended October 28, 1994, and 
October 29, 1993, respectively.  Accrued liabilities include
accrued compensation of $1.7 million and $1.6 million at 
October 28, 1994, and January 28, 1994, respectively.




                             LANDS' END, INC. & SUBSIDIARIES
                          CONSOLIDATED STATEMENTS OF OPERATIONS
            (Information pertaining to October 28, 1994, and the three months
              ended October 28, 1994, and October 29, 1993, is unaudited.)

NOTE 8.  STATE SALES AND USE TAX

       A Supreme Court decision confirmed in May 1992, that the
Commerce Clause of the United States Constitution prevents a
state from requiring the collection of its use tax by a mail
order company unless the company has a physical presence in the
state.  The company believes that the decision invalidated laws
adopted by a number of states, including California and
Tennessee, which purported to require out-of-state mail order
companies to collect and remit sales and use taxes with respect
to mail order sales in such states.  However, the decision also
established that Congress has the power to enact legislation
which would permit states to require such collection by mail
order companies.  Congress is currently addressing a bill which
would require mail order companies to collect and remit sales and
use tax in all states.  It is anticipated that the change, if
adopted, will be applied prospectively.  Although such a change
would likely influence the buying decisions of some customers,
the company believes there would be no material adverse effect on
financial results.

NOTE 9.  ACQUISITION

       In July 1994, the company formed a wholly-owned subsidiary
that acquired the marketing rights and assets of MontBell
America, Inc., which designs, develops and distributes premier
technical outdoor clothing and equipment through the wholesale
channel to outdoor specialty stores, primarily in the United
States.  MontBell America, Inc., had sales of $2.3 million in
1993.

       In March 1993, the company purchased a majority interest in
a catalog company, The Territory Ahead.  Merchandise offered in
the catalog consists of private label sportswear, accessories and
luggage.  They design casual merchandise that is colorful and has
an outdoor flavor.  The emphasis is on fine detailing, unique
fabrications, updated styling, and excellent quality.  Beginning
in 2003, the minority shareholders have the option to require the
company to purchase their shares, and the company will have the
option to require the minority shareholders to sell their shares
in The Territory Ahead.  The price per share would be based on
the fair market value of The Territory Ahead.

       Results of operations of MontBell America, Inc., and The
Territory Ahead were not material to the company, and as a
result, no pro forma data is presented.  The transactions were
accounted for using the purchase method.  The excess of the
purchase price over the fair value of net assets was recorded as
goodwill.  The operating results of MontBell America, Inc., and
The Territory Ahead are included in the consolidated financial
statements of the company from their respective dates of
acquisition.



Item 2.                          Management's Discussion
                                      and Analysis


Results of Operations


                   Three Months Ended October 28, 1994, compared with 
                Three Months Ended October 29, 1993       


       The company's net sales in the third quarter of fiscal 1995
increased 14.0 percent to $246.2 million from $215.1 million in
the third quarter of fiscal 1994.  Net sales for the quarter just
ended rose mainly due to a higher level of liquidation sales and
increased sales from specialty catalogs, as well as higher sales
from international and new business areas.  During the third
quarter, circulation of all catalogs was increased over the prior
year.  The company's major spring/summer clearance catalog
contained more pages and was mailed to a larger group of
customers than in the past.  Higher sales from this catalog,
combined with the discontinuation of the October interim catalog,
contributed to flat sales for the full price primary issues
mailed during the quarter.  Customer demand in response to
primary catalogs mailed continued to be below management's
expectations into the fourth quarter.
       
       Gross profit in the quarter just ended was $100.2 million,
or 40.7 percent of net sales, compared with $87.5 million, also
40.7 percent of net sales, in the third quarter of the prior
year.  The increase in gross profit dollars was due to the
overall volume increases mentioned above.  While there was  a
decrease in gross profit margin in the quarter just ended due to
steeper markdowns and a higher level of liquidated merchandise,
this was offset by higher initial markups on full-price
merchandise.  Liquidations of excess inventory totaled about 15
percent of net sales during the quarter, compared to almost 12
percent in the same period last year.

       Inventory at the end of the third quarter was $255 million,
up 21 percent from $210 million a year ago.  The increase in
inventory levels has occurred in part to achieve higher order
fulfillment levels to service the growth in sales.  Also, the
growth in the United Kingdom, The Territory Ahead and Japan, and
the addition of Montbell has contributed to the overall increase
in inventory.  Primarily because of higher inventory levels
throughout the quarter just ended, the company had about $106
million of short-term debt outstanding as of October 28, 1994,
compared with $54 million at the end of the same quarter last
year.  Higher inventory levels may result in greater product
liquidations in future periods.
       
       Selling, general and administrative expenses increased 26
percent to $93.5 million in the quarter just ended, compared with
$74.0 million in the same period last year.  As a percentage of
sales, SG&A was 38.0 percent, compared with 34.4 percent in the
third quarter last year.  The rise in the SG&A ratio was mainly
due to the company's continued aggressive investment spending to
build its international and new businesses, to expand customer
acquisition programs in advance of next year's 15% postal rate
hike and anticipated paper price increases, to enhance its
customer service by offering two-day UPS delivery service, and to
continue to upgrade its information systems.  Some examples of
projects completed during the quarter include the launch of the
Japanese catalog, mailings of three foreign language test
catalogs into Europe and the first mailing of the MontBell
catalog.

       Net income in the third quarter of fiscal 1995 was $3.8
million or $0.11 per share compared with net income of $8.0
million, or $0.22 per share in the third quarter last year, a
decline of about 52 percent.

Nine Months Ended October 28, 1994, compared with Nine Months
Ended October 28, 1993

       The company's net sales in the first nine months of fiscal
1995 increased 17 percent to $613.1 million from $522.5 million
in the same period last year.  Net sales rose mainly due to
increased circulation of primary and specialty catalogs. 
Additional benefit to net sales came from strong performances
from the company's international and new businesses, The
Territory Ahead and Corporate Sales.

       Gross profit of $257.2 million for the first nine months of
fiscal 1995 increased 20 percent from $214.4 million in the same
nine-month period last year.  The increase in gross profit was
due principally to the same factors disclosed above for the third
quarter ended October 28, 1994.  As a percentage of net sales,
gross profit increased from 41.0 percent in fiscal 1994 to 
42.0 percent in fiscal 1995.  The percentage of increase was due
in part to reduced merchandise costs and increased margin through
better sourcing.  Year-to-date liquidation sales of 12 percent is
about the same as last year.

       Selling, general and administrative expenses increased 25.9
percent to $237.1 million in the first nine months of fiscal 1995
from $188.3 million in the same period last year.  This increase
was due primarily to the increased sales volume, as well as the
investment spending previously mentioned.  As a percentage of net
sales, selling, general and administrative expenses increased to
38.7 percent in fiscal 1995 from 36.0 percent in fiscal 1994. 
The percentage increased as a result of increased catalog
advertising, greater fixed expenses related to the previously
mentioned increase in investment spending, and relatively higher
variable costs (due primarily to higher shipping and handling
costs).

       Net income in the first nine months of fiscal 1995 was 
$12.1 million, or 34 cents per share, compared with $15.8
million, or 44 cents per share, earned in the first nine months
of the prior year before the cumulative effect of an accounting
change.  During the first quarter last year, the company adopted
Statement of Financial Accounting Standards No. 109, "Accounting
for Income Taxes," as required.  This added $1.3 million of net
income, or 4 cents per share, to the results for the first nine
months of fiscal 1994, bringing the total for that period to 48
cents per share.  (All per share amounts have been adjusted to
reflect the two-for-one stock split declared in May 1994.)


       The Financial Accounting Standards Board recently issued
Statement Nos. 112 and 115, "Employer's Accounting for Post-
employment Benefits" and "Accounting for Certain Investments in
Debt and Equity Securities," respectively.  The company adopted
these standards in the first quarter of fiscal 1995, and no
amounts are disclosed due to no material amounts existing.
       
Seasonality

       The company's business is highly seasonal.  The fall/winter
season, which the company regards as a five-month period ending
in December, includes the peak selling season during the Thanks-
giving and Christmas holidays in the company's fourth quarter. 
In the longer spring/summer season, orders are fewer and the
merchandise offered generally has lower unit selling prices than
products offered in the fall/winter season.  As a result, net
sales are usually substantially greater in the fall/winter season
and SG&A as a percentage of net sales is usually higher in the
spring/summer season.  In addition, as the company continues to
refine its marketing efforts by experimenting with the timing of
its catalog mailings, quarterly results may fluctuate.

Liquidity and Capital Resources

       To date, the bulk of the company's working capital needs
have been met through funds generated from operations and from
short-term bank lines.  The company's principal need for working
capital has been to meet peak inventory requirements associated
with its seasonal sales pattern.  In addition, the company's
resources have been used to purchase treasury stock, to make
asset additions, pay cash dividends to shareholders, to acquire
the marketing rights and assets of MontBell America, Inc., and to
purchase a majority interest in a specialty catalog company, The
Territory Ahead.

       The company could experience an adverse impact to expenses
if there is a legislated change in health care benefits provided
to temporary employees. Due to the seasonal nature of the
business, it is a necessity that the company utilize temporary
employees during the busy holiday season.  During the peak winter
season of fiscal 1995, it is estimated that approximately 4,200
of the company's 7,400 employees will be temporary employees. 
Currently, health care benefits are not provided to temporary
employees.

       The company continues to explore investment opportunities
arising from the expansion of its international business, the
development of new businesses and the acquisition of existing
businesses.  While this aggressive investment spending is having
a negative impact on earnings, it is not expected to have a
material effect on liquidity.

       As of September 2, 1994, the company increased its unsecured
bank credit lines from a total of $110 million to $130 million,
which is the amount available as of the date of filing.  At
October 28, 1994, the company had $99 million outstanding on its
short-term lines of credit compared to $54 million as of 
October 29, 1993.  The company has a separate $20 million bank
facility available to fund treasury stock purchases and capital
expenditures.  This agreement has been temporarily converted to
an unsecured line of credit and is included in the $130 million
above.  The facility runs through December 31, 1995.  

       In addition, the company obtained lines of credit with
foreign banks totaling the equivalent of $20 million for a wholly
owned foreign subsidiary.  The company had about $7 million
outstanding on these short-term lines of credit as of 
October 28, 1994.

       The company purchased 6.0 million shares of its common stock
from February 1, 1990, through December 12, 1994.  As of 
December 12, 1994, the company was authorized to purchase up to an
additional 2.2 million shares.  For further information, see note
2 to the consolidated financial statements.

       Capital expenditures for fiscal 1995 are currently planned
to be about $25 million, of which $20.6 million had been expended
through October 28, 1994.  Major projects include constructing a
second distribution center in Reedsburg, Wisconsin, new computer
hardware and software, new material handling equipment, and
furniture and fixtures.  The company believes that its cash flow
from operations and borrowings under its credit facilities will
be adequate to meet its capital requirements and operational
needs for the foreseeable future.                               


                   PART II.  OTHER INFORMATION


Item 1.  Legal Proceedings
         There are no material legal proceedings presently                   
         pending, except for routine litigation incidental to                
         the business, to which Lands' End, Inc., is a party or               
         of which any of its property is the subject.

Items 2 and 3 are not applicable and have been omitted.

Item 4.  Submission of Matters to a Vote of Security Holders
         There were no matters submitted to a vote of security    
         holders for the quarter ended October 28, 1994.

Item 5.  Other Information

         On August 17, 1994, David F. Dyer, vice chairman of      
         merchandising and sales resigned to accept the position  
         of chief operating officer with Home Shopping Network in 
         Florida.  Dyer had been a member of the company's board  
         of directors since 1991.
             
         On December 2, 1994, William T. End, Chief Executive                 
         Officer and President resigned due to differences in 
         management style with the board of directors.  End had
         been a member of the board of directors since 1991.

         Michael J. Smith has been named as Chief Executive
         Officer and President effective December 2, 1994.                    
         Smith was also appointed as a member of the board        
         of directors.

Item 6.  Exhibits and Reports on Form 8-K
     (a) Exhibits
         The following exhibits are filed as a part of this                  
              report:
                    
     Table                                               Exhibit
     Number               Description                    Number
     
     (10)   Fifth Amendment to Loan Agreement between
            the company and the American National Bank
            and Trust Company of Chicago, dated 
            November 22, 1994.                              2

     (11)   Statement of recomputation of earnings per
            share                                           1

     (b)    Reports on Form 8-K
            There were no reports filed on Form 8-K during the                
            three-month period ended October 28, 1994.                        
            
            
            
                            SIGNATURE


Pursuant to the requirements of the Securities and Exchange Act
of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, its duly authorized officer and
chief financial officer.






















                                  LANDS' END, INC.

Date: December 12, 1994          By:  STEPHEN A. ORUM 
                                      Stephen A. Orum                         
                                      Executive Vice President and
                                      Chief Operating Officer
                                      (Chief Financial Officer)               
                                      
                                      
                                      
               LIST OF DOCUMENTS INCORPORATED BY REFERENCE

       In addition to the exhibits filed with this report, the exhibits
listed below have been heretofore filed with the Securities and
Exchange Commission as exhibits to the company's registration
statement on Form S-8 (File No. 33-46133) and on Form S-1 (File No.
33-08217) or to other filings with the Commission and are
incorporated herein as exhibits by reference, pursuant to Rule 24 of
the SEC Rules of Practice.  The exhibit number of each document so
filed is stated next to the description of such exhibit.  The file
number for all other documents is 1-9769.

Table                                          Exhibit   Document
Number       Description of Item               Number   Description

 (3)    Articles of Incorporation and By-laws:
        Certificate of Incorporation of the
          company, as amended through
          October 3, 1986.                        1     S-1

        Amendment to Certificate of               3     10-Q
          Incorporation of the company,                 October 1987
          dated August 10, 1987.

        Amendment to Certificate of Incorporation 4     10-Q
          of the company, dated May 20, 1994.           July 1994     

        Amended and Restated By-Laws of           2     10-K 1993
          the company.

 (4)    Equity Instrument and Agreements
          relating to Debt Obligations:

        Form of Certificate to evidence           1     10-Q
          the Common stock.                             August 1990

 (10)   Material Contracts:

        Form of letter from bank approving        7     10-K 1992
          the company's unsecured line of
          credit and corresponding note.

        Term Loan Note and Loan Agreement        11     10-Q
          between the company and the                   August 1990   
          American National Bank and Trust
          Company of Chicago.

        First Amendment to Loan Agreement        13     10-Q
          between the company and the                   August 1991
          American National Bank and Trust
          Company of Chicago, dated 
          June 1, 1991.

        Second Amendment to Loan Agreement       15     10-K 1992
          between the company and the
          American National Bank and Trust
          Company of Chicago, dated
          January 27, 1992.
          
          
Table                                          Exhibit   Document
Number       Description of Item               Number   Description

(10)    Third Amendment to Loan Agreement        16     10-K 1993
          between the company and the
          American National Bank and Trust
          Company of Chicago, dated
          December 11, 1992.

        Fourth Amendment to Loan Agreement        1     10-K 1994
          between the company and the
          American National Bank and Trust
          Company of Chicago, dated
          December 1, 1993.

        Buying Agreement between the company      7     10-Q
          and European Buying Agency, Ltd.              November 1990

        Salaried Incentive Bonus Plan.            9     S-1

        Second Amended and Restated 1989         12     10-Q
          Restricted Stock Plan of the                  November 1991
          company.

        Amended and Restated Additional          17     10-Q
          Incentive Bonus Plan of the                   November 1991
          company.

        Stock Option Plan of the company.         2     10-K 1994

        Amended and Restated Retirement Plan,     3     10-K 1994
          dated February 1, 1992.

(13)    Annual Report to Shareholders for the           10-K 1994
          fiscal year ended January 28, 1994.                                  






Exhibit 10.2
                                   FIFTH AMENDMENT TO LOAN AGREEMENT

       This Fifth Amendment to Loan Agreement (this "Fifth Amendment") dated
as of November 22, 1994 by and between LANDS' END, INC., a Delaware
corporation (the "Borrower"), and AMERICAN NATIONAL BANK AND TRUST COMPANY
OF CHICAGO, a national banking association (the "Bank").

                                  WITNESSETH:

       WHEREAS, the Borrower and the Bank are parties to a certain Loan
Agreement dated as of July 19, 1990 (the "Loan Agreement") executed and
delivered in connection with a $20,000,000 Term Loan which the Bank agreed
to make to the Borrower, which Loan Agreement has been amended by a First
Amendment to Loan Agreement dated as of June, 1991, a Second Amendment to
Loan Agreement dated as of January 27, 1992, a Third Amendment to Loan
Agreement dated as of December 11, 1992, and by a Fourth Amendment to Loan
Agreement dated December 1, 1993 (said Loan Agreements and Amendments
herein referred to as the "Loan Agreement"); and

       WHEREAS, the Bank and the Borrower wish to replace the Master Draw
Note with the previous Term Loan Note:

       WHEREAS, the Bank and the Borrower wish to extend the time within
which disbursement of said Term Loan may be made; and

       NOW, THEREFORE, for good and valuable consideration, receipt of which
is hereby acknowledged, the Borrower and the Bank agree as follows:

       1.  Replace Master Draw Note with Term Loan Note.  The Master Draw
Note in the amount of $20,000,000 dated August 24, 1994 that temporarily
replaced the $20,000,000 Term Loan Note dated July 19, 1990, shall be
terminated on December 31, 1994, and the Term Loan Note shall be reinstated
on December 31, 1994.

       2.  Extension of Final Disbursement Date.  The Final Disbursement Date
under the Loan Agreement is hereby extended to December 31, 1995.

       3.  Representations and Warranties.  Each of the representations and
warranties of the Borrower set forth in Section 4.1 of the Loan Agreement
is hereby remade and is on the date of this Fifth Amendment true and
correct.

       4.  Agreement in Full Force and Effect.  Except as expressly modified
hereby, the Loan Agreement is and shall remain in full force and effect.

       IN WITNESS WHEREOF, the parties have caused this Fifth Amendment to be
duly executed and delivered by their respective officers as of the date
first written above.

LANDS' END, INC.                        AMERICAN NATIONAL BANK AND             
                                        TRUST COMPANY OF CHICAGO



By:     MICHAEL L. KRENTZ               By:     AMY L. ALBER                  
Title:  Treasurer                       Title:  Second Vice President




Exhibit 11.1:  Computation of Earnings Per Share

                        LANDS' END, INC. & SUBSIDIARIES
                       COMPUTATION OF EARNINGS PER SHARE 
                   (In thousands, except per share amounts)


                                    Three Months Ended    Nine Months Ended
                                     10/28/94 10/29/93    10/28/94 10/29/93

Net income before cumulative effect 
  of change in accounting............ $ 3,833  $ 7,976   $12,132  $15,773 
Cumulative effect of change in 
  accounting for income taxes........       -        -         -    1,300

Net income .......................... $ 3,833    7,976    12,132   17,073

Average shares of common stock 
  outstanding during the period......  34,872   35,923    35,252   35,951
Incremental shares from 
  assumed exercise of stock 
  options (primary)..................     353      556       407      426

                                       35,225   36,479    35,659   36,377

Net income per share before cumulative 
  effect of change in accounting..... $  0.11  $  0.22   $  0.34  $  0.43
Cumulative effect of change 
  in accounting......................       -        -         -     0.04

Primary earnings per share........... $  0.11  $  0.22   $  0.34  $  0.47

Average shares of common stock 
  outstanding during the period......  34,872   35,923    35,252   35,951
Incremental shares from assumed 
  exercise of stock options 
  (fully diluted)....................     353      601       407      602

                                       35,225   36,524    35,659   36,553

Net income per share before cumulative 
  effect of accounting change........ $  0.11  $  0.22   $  0.34  $  0.43
Cumulative effect of change
  in accounting......................       -        -         -     0.04

Fully diluted earnings per share..... $  0.11  $  0.22   $  0.34  $  0.47

Average shares of common stock 
  outstanding during the period......  34,872   35,923    35,252   35,951

Basic earnings per share............. $  0.11  $  0.22   $  0.34  $  0.48   
 
 

5 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM CONSOLIDATED INCOME STATEMENT AND BALANCE SHEET FOR PERIOD ENDED 10/28/94, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. 1,000 QTR-3 JAN-27-1995 OCT-28-1994 $1020 0 3304 0 254516 281671 140157 47261 378271 205912 40 402 0 0 166113 378271 613053 613053 355836 237053 1285 0 1169 20048 7916 12132 0 0 0 $12132 $0.34 $0.34