December 8, 1995



Securities and Exchange Commission
Washington, D.C.  20549

Gentlemen:

Pursuant to the requirements of the Securities Exchange Act of 1934, we are
transmitting herewith the attached Form 10-Q for the quarter ended October 27,
1995.


Sincerely,


KATHY GIES                                                                     
Lands' End, Inc.                                                               
One Lands' End Lane                                                            
Dodgeville, WI  53595              


                                                  
                                                                            
                                                      
                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549
                              _______________

                                 FORM 10-Q

(Mark one)
    X     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934.
          For the Quarter Ended October 27, 1995
                            OR
          TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934.

          For the transition period from ...... to ......

                       Commission file number 1-9769


                             LANDS' END, INC.
          (Exact name of registrant as specified in its charter)

DELAWARE                                      36-2512786
(State or other jurisdiction of               (I.R.S. Employer
incorporation or organization)                Identification No.)

Lands' End Lane, Dodgeville, WI               53595
(Address of principal executive               (Zip code)
offices)

Registrant's telephone number,                608-935-9341
including area code


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.


          Yes   X                             No       


Indicate the number of shares outstanding of each of the issuer's classes
of common stock as of December 8, 1995:


Common stock, $.01 par value 33,689,990 shares outstanding







                      LANDS' END, INC. & SUBSIDIARIES
                            INDEX TO FORM 10-Q


                                                                    Page
PART I.  FINANCIAL INFORMATION                                     Number
                                                                       
   Item 1.  Financial Statements

            Consolidated Statements of Operations for the
               Three Months Ended October 27, 1995, and
               October 28, 1994..................................     3
            
            Consolidated Statements of Operations for the
               Nine Months Ended October 27, 1995, and
               October 28, 1994..................................     4

            Consolidated Balance Sheets at October 27, 1995,
               and January 27, 1995..............................     5

            Consolidated Statements of Cash Flows for the
               Nine Months Ended October 27, 1995, and
               October 28, 1994..................................     6

            Notes to Consolidated Financial Statements...........  7-13

   Item 2.  Management's Discussion and Analysis of
               Financial Condition and Results of
               Operations........................................ 14-16

PART II. OTHER INFORMATION

   Item 1.  Legal Proceedings....................................    17
   
   Item 4.  Submission of Matters to a Vote of 
               Security Holders..................................    17

   Item 6.  Exhibits and Reports on Form 8-K.....................    17

   Signature.....................................................    18








                                  2                                        

                      PART I.  FINANCIAL INFORMATION


Item 1.  Financial Statements


                      LANDS' END, INC. & SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF OPERATIONS
                   (In thousands, except per share data)
                      
                                                Three months ended          
                                             October 27,   October 28,      
                                                1995          1994          
                                                    (unaudited) 
                                                                            
                                                        
Net sales                                     $235,887      $246,209
      
  Cost of sales                                135,977       146,033        
              
Gross profit                                    99,910       100,176        
         
  Selling, general and  
    administrative expenses                     98,399        93,539        
  
Income from operations                           1,511         6,637        
                          
  Other income (expense):
    Interest expense, net                       (1,296)         (971)       
    Other                                        2,726           665        
 
   Total other income    
    (expense), net                               1,430          (306)       
    
Income before income taxes                       2,941         6,331        
  Income tax provision                           1,175         2,498        
  
Net income                                    $  1,766      $  3,833        
  
Net income per share                          $   0.05      $   0.11        
    

The accompanying notes to consolidated financial statements are an integral
part of these consolidated statements. 













                                   3  


                      LANDS' END, INC. & SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF OPERATIONS
                   (In thousands, except per share data)
                      
                                                Nine months ended           
                                             October 27,  October 28, 
                                                1995         1994         
                                                   (unaudited)              
                                                                     
Net sales                                      $632,073    $613,053      
  
  Cost of sales                                 358,231     355,836      

Gross profit                                    273,842     257,217       
  
  Selling, general and
    administrative expenses                     268,176     237,053      

Income from operations                            5,666      20,164      

  Other income (expense):
  Interest expense, net                          (2,379)     (1,218)        
  Other                                           4,659       1,102      
  
Total other income, net                           2,280        (116)       

Income before income taxes                        7,946      20,048
  Income tax provision                            3,178       7,916      

Net income                                     $  4,768    $ 12,132      

Net income per share                           $   0.14    $   0.34        

The accompanying notes to consolidated financial statements are an integral
part of these consolidated statements. 








                                   4


                      LANDS' END, INC. & SUBSIDIARIES
                        CONSOLIDATED BALANCE SHEETS
                              (In thousands)
                                                   October 27,  January 27,
                                                      1995         1995    
                                                         (unaudited)       
Assets                                                                    
Current assets:
  Cash and cash equivalents                         $  3,201     $  5,426   
  Receivables                                          8,171        4,459
  Inventory                                          260,091      168,652   
  Prepaid expenses                                    27,395       11,219
  Deferred income tax benefit                          9,592        8,412 
Total current assets                                 308,450      198,168

Property, plant and equipment, at cost:
  Land and buildings                                  71,668       69,798
  Fixtures and equipment                              82,943       74,745
  Leasehold improvements                               2,349        1,862
  Total property, plant and equipment                156,960      146,405
  Less-accumulated depreciation and amortization      58,365       49,414
Property, plant and equipment, net                    98,595       96,991
Intangibles, net                                       2,351        2,453  
Total assets                                        $409,396     $297,612

Liabilities and shareholders' investment
Current liabilities:
  Lines of credit                                   $104,066     $  7,539
  Current maturities of long-term debt                    40           40
  Accounts payable                                    94,291       52,762
  Reserve for returns                                  4,369        5,011   
  Accrued liabilities                                 22,079       25,952   
  Accrued profit sharing                                 500        1,679   
  Income taxes payable                                 1,620        9,727
Total current liabilities                            226,965      102,710
                
Deferred income taxes                                  5,379        5,379
Long-term liabilities                                    258          395

Shareholders' investment:
  Common stock, 40,221 shares issued                     402          402
  Donated capital                                      8,400        8,400
  Paid-in capital                                     25,830       25,817
  Deferred compensation                               (1,242)      (1,421)
  Currency translation adjustments                       (46)         284
  Retained earnings                                  234,322      229,554
  Treasury stock, 6,470 and 5,395
    shares at cost, respectively                     (90,872)     (73,908) 
Total shareholders' investment                       176,794      189,128
Total liabilities and shareholders' investment      $409,396     $297,612

The accompanying notes to consolidated financial statements are an integral
part of these consolidated balance sheets.





                                   5 

                      LANDS' END, INC. & SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (In thousands)
                                                    Nine Months Ended  
                                                 October 27, October 28,    
                                                    1995        1994       
                                                         (unaudited)           
                                                       
Cash flows (used for) from operating activities:
  Net income                                         $  4,768   $ 12,132       
    Adjustments to reconcile net income to net
    cash flows from operating activities-                            
       Depreciation and amortization                    9,469      8,339       
       Deferred compensation expense                      179        415       
       Loss on sales of fixed assets                        -         96
       Deferred income taxes                           (1,180)         -
       Changes in current assets and liabilities
       excluding the effects of acquisitions: 
         Receivables                                   (3,712)       891       
         Inventory                                    (91,439)  (102,408)      
         Prepaid expenses                             (16,176)    (5,010)      
         Income taxes receivable                            -       (417)
         Accounts payable                              41,529     17,740       
         Reserve for returns                             (642)       736       
         Accrued liabilities                           (3,873)     4,479       
         Accrued profit sharing                        (1,179)    (1,816)      
         Income taxes payable                          (8,107)   (12,528)      
       Other                                             (467)       335 
Net cash flows used for operating activities          (70,830)   (77,016)      

Cash flows (used for) from investing activities:
  Cash paid for capital additions and                       
    businesses acquired                               (10,971)   (26,489)      
Net cash flows used for investing activities          (10,971)   (26,489)      
       
Cash flows (used for) from financing activities:
  Proceeds from short-term debt                        96,527    106,252       
  Tax effect of exercise of stock options                  13        614       
  Purchases of treasury stock                         (16,964)   (23,910)
Net cash flows from financing activities               79,576     82,956       
      
Net increase (decrease) in cash 
  and cash equivalents                                 (2,225)   (20,549)      
Beginning cash and cash equivalents                     5,426     21,569       
     
Ending cash and cash equivalents                     $  3,201   $  1,020       

Supplemental cash flow disclosures:
  Interest paid                                      $  1,916   $    902
  Income taxes paid                                    14,030     20,107

The accompanying notes to consolidated financial statements are an integral
part of these consolidated statements.          
 
  




                                     6
                        LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      (Information pertaining to October 27, 1995, and the three months 
         ended October 27, 1995, and October 28, 1994, is unaudited) 

The condensed consolidated financial statements included herein have been
prepared by Lands' End, Inc. (the company), without audit, pursuant to the
rules and regulations of the Securities and Exchange Commission, and in the
opinion of management contain all adjustments (consisting of only normal
recurring adjustments) necessary to present fairly the financial position. 
Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting
principles have been condensed or omitted pursuant to such rules and
regulations, although the company believes that the disclosures are adequate
to make the information presented not misleading.  The results of operations
for the interim periods disclosed within this report are not necessarily
indicative of future financial results.  These consolidated financial
statements are condensed and should be read in conjunction with the financial
statements and the notes thereto included in the company's latest Annual
Report on Form 10-K, which includes financial statements for the year ended
January 27, 1995.

NOTE 1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of business
Lands' End, Inc., (the company) is a direct marketer of traditionally styled
apparel, domestics (primarily bedding and bath items), soft luggage, and other
products.

Principles of consolidation
The consolidated financial statements include the accounts of the company and
its subsidiaries after elimination of intercompany accounts and transactions.

Fiscal year
The company utilizes a 52-53 week fiscal year ending on the Friday nearest
January 31.  Fiscal 1996 will be a 53-week year ending on February 2, 1996. 
The additional week will be added in the fourth quarter of fiscal 1996.  

Fair values of financial instruments
The fair value of financial instruments does not materially differ from their
carrying values.

Inventory
Inventory, primarily merchandise held for sale, is stated at last-in, first-
out (LIFO) cost, which is lower than market.  If the first-in, first-out
(FIFO) method of accounting for inventory had been used, inventory would have
been approximately $20.6 million and $18.9 million higher than reported at  
October 27, and January 27, 1995, respectively.

Catalog costs
Prepaid expenses primarily consist of catalog production and mailing costs
that have not yet been fully amortized over the expected revenue stream, which
is within six months from the date catalogs are mailed.  The company's
reporting of such advertising costs is in conformance with the provisions of
the AICPA Statement of Position No. 93-7, "Reporting on Advertising Costs,"
which became effective for the company in the first quarter of fiscal 1996.
 


                                     7

                        LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      (Information pertaining to October 27, 1995, and the three months 
         ended October 27, 1995, and October 28, 1994, is unaudited) 

Depreciation
Depreciation expense is calculated using the straight-line method over the
estimated useful lives of the assets, which are 20 to 30 years for buildings
and land improvements and 5 to 10 years for leasehold improvements and
furniture, fixtures, equipment, and software.  The company provides one-half
year of depreciation in the year of addition and retirement.

Intangibles
Intangible assets consist of goodwill in excess of the fair market value of
net assets of businesses purchased.  Goodwill is being amortized over 40 years
on a straight-line basis.  Other intangibles are amortized over a shorter
life.  Total accumulated amortization of these intangibles was $0.4 million
and $0.3 million as of October 27, and January 27, 1995, respectively.

Net income per share
Net income per share is computed by dividing net income by the weighted
average number of common shares outstanding during each period.  The weighted
average common shares outstanding were 33.9 million and 34.9 million for the
three-month periods ended October 27, 1995, and October 28, 1994,
respectively; and 34.4 million and 35.3 million for the nine-month periods
ended October 27, 1995, and October 28, 1994, respectively.  Common stock
equivalents includes awards, grants and stock options which have been issued
by the company.  The common stock equivalents do not significantly dilute
basic earnings per share.

Reserve for losses on customer returns
At the time of sale, the company provides a reserve equal to the gross profit
on projected merchandise returns, based on its prior returns experience.

Financial instruments with off-balance-sheet risk
The company is party to financial instruments with off-balance-sheet risk in
the normal course of business to reduce its exposure to fluctuations in
foreign currency exchange rates and to meet financing needs.

The company enters into forward exchange contracts to hedge anticipated
foreign currency transactions during the upcoming seasons.  The purpose of the
company's foreign currency hedging activities is to protect the company from
the risk that the eventual dollar cash flows resulting from these transactions
will be adversely affected by changes in exchange rates.  At October 27, 1995,
the company had forward exchange contracts, maturing through January 1997, to
sell approximately 2.1 billion yen and 2.4 million British pounds, and to
purchase approximately 1.8 million Canadian dollars.  The gains and losses on
the outstanding forward exchange contracts are reflected in the financial
statements in the period in which the currency fluctuation occurs.

The company also uses import letters of credit to purchase foreign-sourced
merchandise.  The letters of credit are primarily U.S. dollar-denominated and
are issued through third-party financial institutions to guarantee payment for
such merchandise within agreed upon time periods.  At October 27, 1995, the
company had outstanding letters of credit of approximately $20.2 million, all
of which had expiration dates of less than 1 year. 



                                    8

                        LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      (Information pertaining to October 27, 1995, and the three months 
         ended October 27, 1995, and October 28, 1994, is unaudited) 

The counterparty to the financial instruments discussed above is primarily two
large financial institutions; management believes the risk of counterparty
nonperformance on these financial instruments is not significant.

Foreign currency translation  
Financial statements of the foreign subsidiaries are translated into U.S.
dollars in accordance with the provisions of SFAS 52.  Translation adjustments
are accumulated in a separate component of stockholder's equity.  Foreign
currency translation gains were not material for the nine-month periods ended
October 27, 1995 and October 28, 1994, respectively. 
                                       
Postretirement benefits
The company does not currently provide any postretirement benefits for
employees other than profit sharing.

Reclassification
Certain financial statement amounts have been reclassified to be consistent
with the fiscal 1996 presentation.

NOTE 2.  ACCOUNTING CHANGES

The Financial Accounting Standards Board has issued Statement Nos. 112 and
115, "Employer's Accounting for Post-employment Benefits" and "Accounting for
Certain Investments in Debt and Equity Securities," respectively.  The company
adopted these standards in fiscal 1995, and there is no material impact on its
financial statements.

NOTE 3.  SHAREHOLDERS' INVESTMENT

Capital stock
The company currently has 160 million shares of $0.01 par value common stock. 
The company has authorized 5 million shares of preferred stock, $0.01 par
value.  The company's board of directors has the authority to issue shares and
to fix dividends, voting and conversion rights, redemption provisions,
liquidation preferences, and other rights and restrictions of the preferred
stock.

Treasury stock
The company's board of directors has authorized the purchase of a total of 8.2
million shares of the company's common stock.  A total of 7.3 million and 6.2
million shares had been purchased as of October 27, and January 27, 1995,
respectively.

Stock awards and grants
The company has a restricted stock award plan.  Under the provisions of the
plan, a committee of the company's board of directors may award shares of the
company's common stock to its officers and key employees.  Such shares vest
over a ten-year period on a straight-line basis from the date of the award.

In addition, the company granted shares of its common stock to individuals as
an inducement to enter the employ of the company.
                                       


                                     9

                        LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      (Information pertaining to October 27, 1995, and the three months 
         ended October 27, 1995, and October 28, 1994, is unaudited) 

The following table reflects the activity under the stock award and stock
grant plans:
                                        Awards        Grants

    Balance at January 29, 1993        141,320        12,000
      Granted                           27,200             -                   
      Forfeited                         (3,600)            -            
      Vested                           (15,760)       (2,000)   
    Balance at January 28, 1994        149,160        10,000
      Granted                                -             -
      Forfeited                        (15,940)      (10,000)
      Vested                           (17,860)            -
    Balance at January 27, 1995        115,360             0
      Granted                                -             -
      Forfeited                         (2,700)            -
      Vested                            (8,240)            -
    Balance at October 27, 1995        104,420             0

The granting of these awards and grants has been recorded as deferred
compensation based on the fair market value of the shares at the date of
grant.  Compensation expense under these plans is recorded as shares vest.

Stock options

The company has 2.5 million shares of common stock, either authorized and
unissued shares or treasury shares, that may be issued pursuant to the
exercise of options granted under the company's stock option plan.  Options
are granted at the discretion of a committee of the company's board of
directors to officers and key employees of the company.  No option may have an
exercise price less than the fair market value per share of the common stock
at the date of grant.  

Activity under the stock option plan is as follows:

                                                Average
                                                Exercise    Vested
                                    Options      Price      Options

    Balance at January 29, 1993    1,060,000     $ 9.81     216,000
      Granted                        637,200     $19.12                        
      Exercised                       (8,000)    $12.69                        
    Balance at January 28, 1994    1,689,200     $13.31     340,000
      Granted                              -          -          
      Exercised                     (294,000)    $ 6.72        
      Forfeited                     (928,800)    $15.27
    Balance at January 27, 1995      466,400     $13.56     195,480
      Granted                        342,100     $16.50
      Exercised                      (16,000)    $13.78
      Forfeited                      (50,800)    $16.29
    Balance at October 27, 1995      741,700     $14.72     223,120




                                     10  

                        LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      (Information pertaining to October 27, 1995, and the three months 
         ended October 27, 1995, and October 28, 1994, is unaudited) 
     
The above options currently outstanding vest over a 5 year period from the
date of grant.  The outstanding options expire as follows:

                          1995   -   100,000
                          2001   -    72,000
                          2002   -    40,000
                          2003   -   201,600
                          2005   -   328,100
                                     741,700

NOTE 4.  INCOME TAXES

Under the liability method prescribed by the Statement of Financial Accounting
Standards No. 109, "Accounting for Income Taxes," deferred taxes are provided
based upon enacted tax laws and rates applicable to the periods in which taxes
become payable.

Temporary differences that give rise to deferred tax assets and liabilities as
of October 27, and January 27, 1995, are as follows (in thousands):

                             Current Deferred      Long-term Deferred
                               Tax Benefit          Tax Liabilities    
                            Oct. 27,   Jan. 27,   Oct. 27,     Jan. 27,
                              1995       1995       1995        1995
    Catalog advertising     $(1,539)   $(1,539)   $     -      $     -
    Inventory                 6,792      7,052          -            -
    Employee benefits         1,243      1,243          -            -
    Reserve for returns       1,406      1,406          -            - 
    Depreciation                  -          -      5,379        5,379
    Foreign operating loss                    
      carryforwards               -          -       (807)        (807)
    Valuation allowance           -          -        807          807
    Other                     1,690        250          -            -
    Total                   $ 9,592    $ 8,412    $ 5,379      $ 5,379

The valuation allowance required under SFAS No. 109 has been established for
the deferred income tax benefits related to certain subsidiary loss
carryforwards, which may not be realized.

In the periods presented, the differences between income taxes at the
statutory federal income tax rate of 35 percent, and income taxes reported in
the consolidated statements of operations are due primarily to the effect of
state income taxes.

NOTE 5.  LINES OF CREDIT

The company has unsecured lines of credit with various banks totaling $110
million.  There was $90.7 million outstanding at October 27, at interest rates
averaging 6.3%, compared to no outstanding amount on January 27, 1995.
                        
In addition, the company has unsecured lines of credit with foreign banks
totaling the equivalent of $23 million for a wholly owned foreign subsidiary. 
There was $13.4 million outstanding at October 27, at interest rates averaging
1.8%, compared to $7.5 as of January 27, 1995.


                                     
                                     11


                        LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      (Information pertaining to October 27, 1995, and the three months 
         ended October 27, 1995, and October 28, 1994, is unaudited) 

NOTE 6.  LONG-TERM DEBT

There was no long-term debt as of October 27, and January 27, 1995.

The company has an agreement that expires December 31, 1995, with a bank for a
$20 million credit facility available to fund treasury stock purchases and
capital expenditures.  
 
NOTE 7.  LEASES

The company leases store and office space and equipment under various leasing
arrangements.  The leases are accounted for as operating leases.  Total rental
expense under these leases was $3.0 million and $1.8 million for the three-
month periods ended October 27, 1995, and October 28, 1994, respectively. 
Rental expense for the nine-month periods ended October 27, 1995, and July 29,
1994, was $8.6 million and $5.8 million, respectively.

Total future fiscal year commitments under these leases as of October 27,
1995, are as follows (in thousands):

                       1996 (three months)   $ 2,470 
                       1997                    9,197 
                       1998                    6,420 
                       1999                    3,969 
                       2000                    2,714 
                       After 2000              4,025
                                             $28,795

NOTE 8.  RETIREMENT PLAN

The company has a retirement plan which covers most regular employees and
provides for annual contributions at the discretion of the board of directors. 
Also included in the plan is a 401(k) feature which allows employees to make
contributions and the company matches a portion of those contributions.  Total
expense provided under this plan was $0.8 million and $0.7 million for the
three-month periods ended October 27, 1995, and October 28, 1994,
respectively.  Total expenses were $1.7 million and $1.8 million for the nine-
month periods ended October 27, 1995, and October 28, 1994, respectively.  

As of October 1, 1995, the "Lands' End, Inc. Retirement Plan" was amended to
allow certain participants to invest participant elective contributions,
employer matching contributions, and profit sharing contributions in a "Lands'
End, Inc. Stock Fund" established primarily for investing in common stock of
the company at the fair market value.  The company has assigned 200,000 shares
for this plan.

NOTE 9.  ACQUISITION AND ANTICIPATED DISPOSITION

In July 1994, the company formed a wholly-owned subsidiary that acquired the
marketing rights and assets of MontBell America, Inc., which designs, develops
and distributes premier technical outdoor clothing and equipment through the
wholesale channel to outdoor specialty stores, primarily in the United States.
In February 1995, the company announced its intention to sell its wholly-owned
subsidiary MontBell America, Inc.  

                                    12


                        LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      (Information pertaining to October 27, 1995, and the three months 
         ended October 27, 1995, and October 28, 1994, is unaudited) 

In March 1993, the company purchased a majority interest in a catalog company,
The Territory Ahead.  Merchandise offered in the catalog consists of private
label sportswear, accessories and luggage.  Beginning in 2003, the minority
shareholders have the option to require the company to purchase their shares,
and the company will have the option to require the minority shareholders to
sell their shares in The Territory Ahead.  The price per share would be based
on the fair market value of The Territory Ahead.

Results of operations of MontBell America, Inc., and The Territory Ahead were
not material to the company, and as a result, no pro forma data is presented. 
The transactions were accounted for using the purchase method.  The excess of
the purchase price over the fair value of net assets was recorded as goodwill. 
The operating results of MontBell America, Inc., and The Territory Ahead are
included in the consolidated financial statements of the company from their
respective dates of acquisition.  

NOTE 10:  SALES AND USE TAX

A 1992 Supreme Court decision confirmed that the Commerce Clause of the
United States Constitution prevents a state from requiring the collection of
its use tax by a mail order company unless the company has a physical presence
in the state.  However, there continues to be uncertainty due to inconsistent
application of the Supreme Court by state and federal courts.  The company
attempts to conduct its operations in compliance with its interpretation of 
the applicable legal standard, but there can be no assurance that such
compliance will not be challenged.  In recent challenges various states have
sought to require companies to begin collection of use taxes and/or pay use
taxes from previous sales.

The Supreme Court decision also established that Congress has the power to 
enact legislation which would permit states to require collection of use taxes
by mail order companies.  Congress has from time to time considered proposals
for such legislation.  The company anticipates that any legislative change,
if adopted, would be applied only on a prospective basis.





                                     13


Item 2.                     Management's Discussion
                                 and Analysis


Results of Operations

              Three Months Ended October 27, 1995, compared with
                      Three Months Ended October 28, 1994

The company's net sales in the third quarter of fiscal 1996 decreased 4.2
percent to $235.9 million from $246.2 million in the third quarter of fiscal
1995.  During the quarter just ended, sales from the company's core business,
represented by the monthly and prospecting catalogs, were lower than the prior
year.  While the number of catalogs mailed was increased during the quarter
just ended, the average number of pages per catalog was reduced.  The decline
in sales was partially offset by strong sales increases from the company's
international businesses.  The lower sales trend in the company's core business
has continued into the fourth quarter.

The third quarter ending inventory was about $260 million, compared with about
$255 million a year ago.  

Gross profit in the quarter just ended was $99.9 million, or 42.4 percent of
net sales, compared with $100.2 million, or 40.7 percent of net sales, in the
third quarter of the prior year.  The increase in gross profit margin was due
to lower merchandise costs, primarily the result of sourcing improvements, and
stronger growth in higher margin businesses.  Liquidations of excess inventory
were about 13 percent of net sales in the quarter just ended, compared with
about 15 percent last year.
  
For the third quarter this year, selling, general and administrative expenses
increased 5.2 percent to $98.4 million, compared with $93.5 million for the
similar quarter last year.  As a percentage of net sales, SG&A was 41.7
percent, compared with 38.0 percent in the same period last year.  The
increase in the SG&A ratio was primarily the result of higher paper prices and
postal rates, as well as lower sales per catalog mailed in the U.S.  
International and new businesses, which have higher operating costs,
experienced stronger growth rates during the quarter compared with the
company's core and specialty businesses.  This also had a negative impact on
the SG&A ratio. 

Net income for the quarter just ended was $1.8 million, or 5 cents per share,
down 54 percent from the $3.8 million, or 11 cents per share, earned in the
prior year.  Net income after taxes for the current year's third quarter
includes $1.4 million attributable to foreign currency exchange gains,
recorded as other income.  Foreign currency exchange gains or losses will
occur in response to currency market movements and the company's hedging
strategy.

               Nine Months Ended October 27, 1995, compared with
                      Nine Months Ended October 28, 1994

The company's net sales in the first nine months of fiscal 1996 increased 3.1
percent to $632.1 million from $613.1 million in the same period last year. 
The company's international businesses, as well as its new and specialty
businesses, accounted for the increase in net sales.



                                     14   


Gross profit of $273.8 million for the first nine months of fiscal 1996
increased 6.5 percent from $257.2 million in the same nine-month period last
year.  As a percentage of net sales, gross profit increased from 42.0 percent
in fiscal 1995 to 43.3 percent in fiscal 1996.  The increase in gross profit
was due principally to the same factors disclosed above for the third quarter
ended October 27, 1995.  Year-to-date liquidation sales were about 11 percent,
compared with 12 percent during the same period last year.

Selling, general and administrative expenses increased 13.1 percent to $268.2
million in the first nine months of fiscal 1996 from $237.1 million in the
same period last year.  As a percentage of net sales, selling, general and
administrative expenses increased to 42.4 percent in fiscal 1996 from 38.7
percent in fiscal 1995.  The increase in selling, general and administrative
expenses was the result of the same factors mentioned above for the third
quarter ended October 27, 1995.

Net income in the first nine months of fiscal 1996 was $4.8 million, or 14
cents per share, compared with $12.1 million, or 34 cents per share in the
prior year.  
  
Seasonality of Business

The company's business is highly seasonal.  Historically, a disproportionate
amount of the company's net sales and a majority of its profits have been
realized during the fourth quarter.  If the company's sales were materially
different from seasonal norms during the fourth quarter, the company's annual
operating results could be materially affected.  In addition, as the company
continues to refine its marketing efforts by experimenting with the timing of
its catalog mailings, quarterly results may fluctuate.  Accordingly, results
for the individual quarters are not necessarily indicative of the results to
be expected for the entire year.

Liquidity and capital resources

To date, the bulk of the company's working capital needs have been met through
funds generated from operations and from short-term bank loans.  The company's
principal need for working capital has been to meet peak inventory
requirements associated with its seasonal sales pattern.  In addition, the
company's resources have been used to purchase treasury stock, make asset
additions, and acquire new businesses.

During fiscal 1995, the board of directors evaluated its dividend practice
whereby it had paid annual dividends.  Given the company's intent to buy back
additional shares, the board determined that the current practice was no
longer desirable and payment of a cash dividend is not planned for the
foreseeable future.

The company continues to explore investment opportunities arising from the
expansion of its international businesses, the development of new businesses
and the acquisition of existing businesses.  While this investment spending
has had a negative impact on earnings, it is not expected to have a material
effect on liquidity.

At October 27, 1995, the company had unsecured domestic credit facilities
totaling $110 million, of which the company had used $90.7 million primarily
to fund inventory purchases.  The company also maintains foreign credit lines
for use in foreign operations totaling the equivalent of approximately $23
million, of which $13.4 million was used at October 27, 1995.  

                                     15


The company has a separate $20 million bank facility available to fund
treasury stock purchases and capital expenditures.  This facility runs through
December 31, 1995.

Since June 1989, the company's board of directors has authorized the company
from time to time to purchase a total of 8.2 million shares of treasury stock,
of which 7.4 million shares have been purchased as of December 8, 1995.  For
further information, see note 3 to the consolidated financial statements.

Capital expenditures for fiscal 1996 are currently planned to be about $16
million, of which about $11 million had been expended through October 27,
1995.  Major projects include new computer hardware and software and material
handling equipment.    

Possible future changes

A 1992 Supreme Court decision confirmed that the Commerce Clause of the
United States Constitution prevents a state from requiring the collection of
its use tax by a mail order company unless the company has a physical presence
in the state.  However, there continues to be uncertainty due to inconsistent
application of the Supreme Court by state and federal courts.  The company
attempts to conduct its operations in compliance with its interpretation of 
the applicable legal standard, but there can be no assurance that such
compliance will not be challenged.  In recent challenges various states have
sought to require companies to begin collection of use taxes and/or pay use
taxes from previous sales.

The Supreme Court decision also established that Congress has the power to 
enact legislation which would permit states to require collection of use taxes
by mail order companies.  Congress has from time to time considered proposals
for such legislation.  The company anticipates that any legislative change,
if adopted, would be applied only on a prospective basis.






                                     16


                          PART II.  OTHER INFORMATION

Item 1.  Legal Proceedings
         There are no material legal proceedings presently pending, except for 
         routine litigation incidental to the business, to which Lands' End,   
         Inc., is a party or of which any of its property is the subject.

Items 2 and 3 are not applicable and have been omitted.

Item 4.  Submission of Matters to a Vote of Security Holders
         There were no matters submitted to a vote of security holders for the 
         quarter ended October 27, 1995.

Item 5 is not applicable and has been omitted.

Item 6.  Exhibits and Reports on Form 8-K
  
         (a)  Exhibits

              The following exhibit is filed as part of this report:

              Table                                         Exhibit
              Number   Description                          Number       
              
              (11)     Statement of recomputation of 
                       earnings per share                      1

         (b)  Reports on Form 8-K
              There were no reports filed on Form 8-K during the three-month   
              period ended October 27, 1995.
              








                                     17


                                   SIGNATURE

Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, its duly authorized officer and chief financial officer.















                                               LANDS' END, INC.



Date:  December 8, 1995                 By /s/ STEPHEN A. ORUM             
                                               Stephen A. Orum
                                               Executive Vice President,
                                               Chief Operating Officer and
                                               Chief Financial Officer










                                     18



                  LIST OF DOCUMENTS INCORPORATED BY REFERENCE

In addition to the exhibits filed with this report, the exhibits listed below
have been heretofore filed with the Securities and Exchange Commission as
exhibits to the company's registration statement on Form S-8 (File No. 33-
46133) and on Form S-1 (File No. 33-08217) or to other filings with the
Commission and are incorporated herein as exhibits by reference, pursuant to
Rule 24 of the SEC Rules of Practice.  The exhibit number of each document so
filed is stated next to the description of such exhibit.  The file number for
all other documents is 1-9769.

Table                                               Exhibit       Document
Number   Description of Item                        Number       Description 

 (3)     Articles of Incorporation and By-Laws:

         Certificate of Incorporation of the
           company, as amended through 
           October 3, 1986.                            1         S-1   

         Amendment to Certificate of
           Incorporation of the company,               3         10-Q
           dated August 10, 1987.                                October 1987

         Amendment to Certification of Incorporation   4         10-Q
           of the company, dated May 20, 1994                    July 1994

         Amended and Restated by-Laws of                                  
           the company.                                2         10-K 1993

 (4)     Equity Instrument and Agreements
           relating to Debt Obligations:               

         Form of Certificate to evidence               1         10-Q
           the Common stock.                                     August 1990

         First Amendment to the Lands' End                       S-8
           Retirement Plan                             2         October 1995

 (10)    Material Contracts:

         Form of letter from bank approving                               
           the company's unsecured line of  
           credit and corresponding note.              7         10-K 1992

         Term Loan Note and Loan Agreement
           between the company and the
           American National Bank and Trust           11         10-Q
           Company of Chicago.                                   August 1990

         Fourth Amendment to Loan Agreement
           between the company and the
           American National Bank and Trust
           Company of Chicago, dated
           December 1, 1993.                           1         10-K 1994     
         



                                     19

                                                                               
                                                    Exhibit       Document
Number   Description of Item                        Number       Description

 (10)    Fifth Amendment to Loan Agreement 
           between the company and the
           American National Bank and Trust
           Company of Chicago, dated                   2         10-Q
           November 22, 1994.                                    October 1994
 
         Buying Agreement between the company          7         10-Q
           and European Buying Agency, Ltd.                      November 1990 
  
         Salaried Incentive Bonus Plan                 9         S-1

         Second Amended and Restated 1989
           Restricted Stock Plan of the               12         10-Q
           company.                                              November 1991

         Stock Option Plan of the company              1         10-K 1995

         Amended and Restated Retirement Plan,
           dated February 1, 1992.                     3         10-K 1994
         
         Form of Director Deferred Compensation                  10-Q
           Agreement                                   1         July 1995

 (13)    Annual Report to Shareholders for the
           fiscal year ended January 27, 1995                    10-K 1995

















                                     20


                                                               Exhibit 11.1

                       COMPUTATION OF EARNINGS PER SHARE




                        LANDS' END, INC. & SUBSIDIARIES
                       COMPUTATION OF EARNINGS PER SHARE
                   (In thousands, except per share amounts)


                                        Three months ended   Nine Months Ended
                                        10/27/95  10/28/94  10/27/95  10/28/94

Net income............................. $  1,766  $  3,833  $  4,768  $ 12,132

Average shares of common stock          
outstanding during the period..........   33,918    34,872    34,417    35,252

Incremental shares from assumed
exercise of stock options (primary)....       93       353        93       407

                                          34,011    35,225    34,510    35,659

Primary earnings per share............. $   0.05  $   0.11  $   0.14  $   0.34

Average shares of common stock
outstanding during the period..........   33,918    34,872    34,417    35,252 
        
Incremental shares from assumed exercise
of stock options (fully diluted).......       93       353        93       407

                                          34,011    35,225    34,510    35,659

Fully diluted earnings per share....... $   0.05  $   0.11  $   0.14  $   0.34

Average shares of common stock
outstanding during the period..........   33,918    34,872    34,417    35,252

Basic earnings per share............... $   0.05  $   0.11  $   0.14  $   0.34



























 

5 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM CONSOLIDATED BALANCE SHEETS, CONSOLIDATED STATEMENTS OF OPERATIONS, AND COMPUTATION OF EARNINGS PER SHARE AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS AND EXHIBIT. 1,000 9-MOS FEB-2-1996 OCT-27-1995 $3201 0 8171 0 260091 308450 156960 58365 409396 226965 0 402 0 0 176392 409396 632073 632073 358231 268176 (4659) 0 2379 7946 3178 4768 0 0 0 $4768 $0.14 $0.14