April 29, 1996




Securities and Exchange Commission
Washington, D.C.  20549

Gentlemen:

Pursuant to the requirements of the Securities Exchange Act of 1934, we are
transmitting herewith the attached Form 10-K for the fiscal year ended
February 2, 1996.  The filing fee of $250.00 was wire transferred to the
SEC account #910-8739 at the Mellon Bank, ABA number 043000261 on Monday,
April 15, 1996.


Sincerely,



KATHY GIES
Lands' End, Inc.
One Lands' End Lane
Dodgeville, WI  53595
                                                                     





                                                              
                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549
                              _______________

                                 FORM 10-K

(Mark one)
    X     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)   
          OF THE SECURITIES EXCHANGE ACT OF 1934.  (FEE REQUIRED)
          For the fiscal year ended February 2, 1996
                            OR
          TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934.  (NO FEE REQUIRED)
          For the transition period from ...... to ......

                       Commission file number 1-9769


                             LANDS' END, INC.
          (Exact name of registrant as specified in its charter)

          DELAWARE                               36-2512786
(State or other jurisdiction of               (I.R.S. Employer
incorporation or organization)                Identification No.)

Lands' End Lane, Dodgeville, WI                  53595
(Address of principal executive               (Zip code)
offices)

Registrant's telephone number, including area code:  608-935-9341

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.  Yes   X      No       

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K.  (__)

As of March 29, 1996, the aggregate market value of the Common Stock of the
registrant held by non-affiliates of the registrant was $247,551,133.

The number of shares of Common Stock ($0.01 par value) outstanding as of
March 29, 1996, was 33,615,790.

                    DOCUMENTS INCORPORATED BY REFERENCE

             Documents                         Form 10-K Reference

 Notice of 1996 Annual Meeting and             Part III, Items 10,
Proxy Statement dated April 22,1996               11, 12 and 13             
                                                                 
                                                  



                                                                            






                      Lands' End, Inc. & Subsidiaries
                                 Index To
                        Annual Report On Form 10-K
                      For Year Ended February 2, 1996

Part I.                                                                Page 
                                                                       ----
     Item 1.   Business .............................................   3-8
               Executive Officers of the Registrant .................     9
     Item 2.   Properties ...........................................    10
     Item 3.   Legal Proceedings ....................................    11
     Item 4.   Submission of Matters to a Vote of Security Holders ..    11

Part II.

     Item 5.   Market for Registrant's Common Equity and Related 
                 Shareholder Matters ................................    12
     Item 6.   Selected Consolidated Financial Data .................    13
     Item 7.   Management's Discussion and Analysis of Consolidated
                 Financial Condition and Results of Operations ...... 14-19
     Item 8.   Consolidated Financial Statements and Supplementary 
                 Data ............................................... 20-35
     Item 9.   Changes in and Disagreements on Accounting and 
                 Consolidated Financial Disclosure...................    35

Part III.

     Item 10.  Directors and Executive Officers of the Registrant....    36
     Item 11.  Executive Compensation ...............................    36
     Item 12.  Security Ownership of Certain Beneficial Owners and
                 Management .........................................    36
     Item 13.  Certain Relationships and Related Transactions .......    36

Part IV.
  
     Item 14.  Exhibits, Consolidated Financial Statement Schedules,
                 and Reports on Form 8-K ............................    37

Signatures ..........................................................    38

                                                           











                                                                        2  

                                  PART I.

Item 1.   Business

   Lands' End, Inc., is a leading direct merchant of traditionally styled,  
   casual clothing for men, women and children, accessories, domestics,     
   shoes and soft luggage.  The company strives to provide products of      
   exceptional quality at prices representing honest value, enhanced by a   
   commitment to excellence in customer service and an unconditional        
   guarantee.  The company offers its products principally through regular  
   mailings of its monthly primary catalogs and its specialty catalogs.

   The company's growth strategy has three key elements.  First, the        
   company seeks to increase sales from its regular catalogs in the United  
   States both by expanding its customer base and by increasing sales to    
   its existing customers through improvements in its merchandise offerings 
   and creative presentations.  Second, the company endeavors to generate   
   additional sales by making targeted mailings of its specialty catalogs   
   to existing and prospective customers.  Third, the company is actively   
   pursuing opportunities to apply its merchandising, marketing and order   
   fulfillment skills abroad by continuing its efforts in the United        
   Kingdom, Japan and by entering a new market in Germany.  

                          Catalogs and Marketing

   Lands' End views each catalog issue as a unique opportunity to           
   communicate with its customers.  Products are described in visual and    
   editorial detail in which the company shares its view of the benefits    
   and features of its merchandise.  The catalogs use such techniques as    
   background stories, monthly publication and distinctive covers to        
   stimulate the reader's interest, combining a consistent theme with       
   varying monthly features.
   
   During fiscal 1996, the company mailed 12 issues of its regular          
   monthly (primary) catalog with an average of 155 pages per issue from    
   its U.S. based operations.  Worldwide, the company mailed approximately  
   200 million full-price catalogs, including specialty catalogs and        
   abridged issues.

    Regular (Primary) and Prospector Catalogs (U.S. Based Operations) 
                           
   Each issue of the regular catalog offers certain basic product lines for 
   men and women (including knit shirts, sweaters, dress and sport shirts,  
   casual pants, dresses, skirts, accessories, and soft luggage) that       
   customers have come to expect.  The regular catalog also offers seasonal 
   merchandise, such as swimsuits, outerwear and holiday gifts.  In         
   addition to the mailings of the regular catalog, each year Lands' End    
   generally mails two end-of-season clearance catalogs, interim catalogs   
   and a "Last Chance Before Christmas" catalog.  The company mails an      
   abridged version of its regular catalog to prospective customers, who    
   are identified based on lists of magazine subscribers and customers of   
   other direct marketers and on lists compiled of households meeting       

                                                                       3
   certain demographic criteria.  In addition, the company identifies       
   prospective new customers through its national advertising campaign.
                                                                       
                Specialty Catalogs (U.S. Based Operations)

   In fiscal 1991, the company introduced three specialty catalogs          
   Kids, Coming Home, and Beyond Buttondowns.  The Kids catalog offers      
   children's clothing.  The Coming Home catalog offers domestic products,  
   primarily bedding and bath items.  Beyond Buttondowns offers men's       
   tailored clothing and accessories.  In fiscal 1994, the company        
   introduced the specialty catalog, Textures, featuring women's tailored   
   clothing and accessories. In fiscal 1996, the company mailed six, nine,  
   four, and two issues of its Kids, Coming Home, Beyond Buttondowns, and   
   Textures catalogs, respectively.

                  New Businesses (U.S. Based Operations)

   The company continues to develop new businesses that play an important   
   role in its growth strategy.  In fiscal 1994, the company purchased a    
   majority interest in The Territory Ahead, a California-based, upscale    
   casual clothing catalog for men and women.  In fiscal 1996, The          
   Territory Ahead mailed 10 issues of its catalogs.  

   In fiscal 1994, Corporate Sales, the company's business-to-business      
   catalog, was introduced.  Corporate Sales offers quality products to     
   teams and clubs or to companies that use Lands' End's merchandise for    
   corporate premiums or incentive programs.  The company's embroidery      
   capabilities allow for the design and monogram of unique logos or        
   emblems for groups. In fiscal 1996, the company mailed four issues of    
   its Corporate Sales catalogs.

   In fiscal 1995, the company purchased the trademark of Willis &          
   Geiger Company, a respected brand that offers apparel and related        
   products targeted to the outdoor enthusiast.  The first Willis & Geiger  
   catalog was mailed in August 1995.

   In fiscal 1995, the company formed a wholly owned subsidiary that        
   acquired the marketing rights and assets of MontBell America, Inc.,      
   which designs, develops and distributes premier outdoor clothing and     
   equipment through the wholesale channels to outdoor specialty stores,    
   primarily in the United States.  During the fourth quarter of fiscal     
   1996, the company sold the marketing rights and assets of MontBell       
   America, Inc.       

                 Pan International (U.S. Based Operations)

   Through the company's Pan International business, regular mailings of     
   primary and prospecting catalogs are sent to customers in more than 175  
   countries throughout the world.  The company will be discontinuing its   
   licensing agreement with Myer Direct in Australia and plans to develop    
   this counter-seasonal business through its Dodgeville operations instead.


                                                                       4
                 International (Foreign Based Operations)

   In September 1991, the company launched its first United Kingdom (U.K.)  
   catalog denominated in British pound sterling.  In August 1993, the      
   company opened its own telephone order and distribution center in        
   Oakham, England, which allowed the company to fill orders locally and    
   greatly reduce delivery time to U.K. customers.  Fourteen issues of the  
   pound-denominated U.K. catalog were mailed in fiscal 1996. 
 
   In the fall of 1994, the company launched operations in Japan, and in    
   fiscal 1996, the company mailed six issues of the Japanese-language,     
   yen-denominated catalog.  The company's phone center and administrative  
   functions operate from its Yokohama offices.  Packages are delivered     
   from a warehouse in Maebashi, which is operated by a third party.  The   
   distribution center will move to a larger facility this year to allow    
   the company to manage additional growth.  

   In the fall of 1994, the company completed small mailings of native      
   language, native currency catalogs into France, Germany and the          
   Netherlands, using its Oakham, England, warehouse for fulfillment        
   services.  After evaluating these mailings, the company has decided to   
   establish telephone operations in Germany for a launch there within the  
   next 12 months.    

   Alternative Media

   The company believes that ways of reaching customers other than by       
   regular catalog mailings may become increasingly important in the        
   future.  The company actively experiments with alternative technologies  
   and media for reaching customers, including on-line computer networks    
   such as the Internet's World Wide Web, Prodigy, CompuServe, America On-  
   line, and CD-ROMs.  The company will continue to explore the development 
   of interactive shopping to meet its customer's expectations.  However,   
   marketing the company's products through regular and specialty catalogs  
   is expected to remain the primary means of communicating with customers.

   Customers

   A principal factor in the company's success to date has been the         
   development of its own list of active customers, many of whom have been  
   identified through their response to the company's advertising.  At the  
   end of fiscal 1996, the company's mailing list consisted of about 22.4   
   million persons, approximately 8.4 million of whom are viewed as         
   "customers" because they have made at least one purchase from the        
   company within the last 36 months.  The company routinely updates and    
   refines this list prior to individual catalog mailings to monitor        
   customer interest as reflected in criteria such as the recency,   
   frequency, dollar amount, and product type of purchases.

   



                                                                       5
   The company believes that its customer list has desirable demographic    
   characteristics and is well-suited to the products offered in the        
   company's catalogs.  A customer research survey conducted by the company 
   during 1995 indicated that approximately 49 percent of its customers     
   were in the 35-45 age group and 62 percent had household incomes of      
   $50,000 or more.  This research indicated that approximately 86 percent  
   of customers attended or graduated from college.  The results were not   
   significantly different from surveys conducted in prior years.

   The company conducts a national advertising campaign intended to build   
   the company's reputation and to attract new customers.  In fiscal 1996,  
   this advertising appeared in about 60 national magazines, as well as on  
   national television.  In addition, the company advertises in             
   approximately 100 national, regional and local publications in Canada,   
   the U.K., Japan, the Middle East, and in Pacific Rim countries.

   Product Development

   Lands' End concentrates on traditional clothing and other products that  
   are classically inspired, simply styled and quality crafted to meet the  
   changing tastes of the company's customers rather than to mimic the      
   changing fads of the fashion world.  At the same time, the company seeks 
   to maintain customer interest by developing new product offerings,       
   improving existing core products and reinforcing its value positioning.

   The company continues to incorporate innovations in fabric, construction 
   and detail that add value and excitement and differentiate Lands' End    
   from the competition.  In order to ensure that products are manufactured 
   to the company's quality standards at reasonable prices, product         
   managers, designers, quality assurance specialists, and inventory        
   managers develop the company's own product specifications.  They also    
   specify the fibers, fabric construction and manufacturing source for     
   each item and are responsible for the styling and quality features of the
   products.

   As part of its "direct merchant" philosophy, Lands' End deals directly   
   with its suppliers and seeks to avoid intermediaries.  All goods are     
   produced by independent manufacturers, except for most of our soft       
   luggage which is assembled at the company's own facilities.  During      
   fiscal 1996, the company purchased merchandise from more than 500        
   domestic and foreign manufacturers, and no single manufacturer accounted 
   for more than 10 percent of company purchases in each of the last three  
   fiscal years.  In fiscal 1996, approximately 30 percent of our           
   merchandise was imported, and 70 percent was purchased from              
   manufacturers headquartered in the United States.  A portion of our      
   production with U.S. manufacturers is sourced through programs in the    
   Caribbean.  The company will continue to take advantage of worldwide     
   sourcing without sacrificing customer service or quality standards.  The 
   availability and cost of certain foreign products may be affected by     
   United States trade policies and the value of the United States dollar   
   relative to foreign currencies. 

   
                                                                       6
   Order Entry and Fulfillment

   The company attempts to simplify catalog shopping as much as possible and
   believes that its fulfillment systems are among the best in the United
   States.  Lands' End utilizes toll-free telephone numbers which may be called
   24 hours a day, seven days a week (except Christmas Day) to place orders or
   to request a catalog.  Approximately 80 - 90 percent of catalog orders are 
   placed by telephone.  Telephone calls are answered by as many as 2,800 well-
   trained sales representatives who utilize on-line computer terminals to 
   enter customer orders and to retrieve information about product 
   characteristics and availability.  Additional services are provided through
   the use of AT&T language lines to serve foreign customers and TDD (telephone
   device for the deaf).  The company's three U.S. telephone centers are 
   located in Dodgeville, Cross Plains and Reedsburg, Wisconsin.  International
   telephone centers are located in Oakham, England and Yokohama, Japan.

   The company has achieved efficiencies in order entry and fulfillment     
   that permits the shipment of in-stock orders on the following day,       
   except orders requiring monogramming or inseaming, which typically  
   require one or two extra days.  The company's sales representatives      
   enter orders into an on-line order entry and inventory control system.   
   Computer processing of orders is performed each night on a batch basis,  
   at which time picking tickets are printed with bar codes for optical     
   scanning.  Inventory is picked based on the location of individual       
   products rather than orders, followed by computerized sorting and        
   transporting of goods to multiple packing stations and shipping zones.   
   The computerized inventory control system also handles the receipt of    
   shipments from manufacturers, permitting faster access to newly arrived  
   merchandise, as well as the handling of customer return items.  

   Orders are generally shipped by United Parcel Service at various tiered  
   rates dependent upon the total dollar value of each customer's order.    
   Other expedited delivery services are available at additional charges.   
   The company utilizes a two-day UPS service at standard rates, enhancing  
   its customer service.      

   Merchandise Liquidation

   Liquidations, sales of overstocks and end-of-season merchandise at       
   reduced prices, were approximately 11 percent, 10 percent and 10 percent 
   of net sales in fiscal 1996, 1995 and 1994, respectively.  A majority of 
   liquidation sales were made through catalogs and other print media.      
   The balance was sold principally through the company's outlet stores.

   Competition

   The company's principal competitors are retail stores, including         
   specialty shops, department stores, and other catalog companies.  The    
   company may also face increased competition from other retailers as the  
   number of television shopping channels and the variety of merchandise    
   offered through electronic media increases.  The apparel retail business 
   in general is intensely competitive.  Lands' End competes principally on 
                                                                       7
   the basis of merchandise value (quality and price), its established      
   customer list and customer service, including fast order fulfillment and 
   its unqualified guarantee.

   The company believes that it is one of the leading catalog companies in  
   the U.S.  The company attributes the growth in the catalog industry to   
   many factors including customer convenience, widespread use of credit    
   cards, the use of toll-free telephone lines, customers having less time  
   to shop in stores, and purchasing of product on-line through various     
   computer networks.  At the same time, the catalog business is subject to 
   uncertainties in the economy, which result in fluctuating levels of      
   overall consumer spending.  Due to the lead times required for catalog   
   production and distribution, catalog retailers may not be able to        
   respond as quickly as traditional retailers in an environment of rapidly 
   changing prices.

   Trademarks

   The company uses the trademark of "Lands' End" on product and catalogs.  
   Other trademarks, which are primarily used in the catalog, include       
   "Super-T" shirts, "Squall" jackets and "Drifter" sweaters.  With the     
   exception of "Lands' End" and "Coming Home", the company believes that   
   loss or abandonment of any particular trademark would not significantly  
   affect its business.
          
   Seasonality of Business

   The company's business is highly seasonal.  Historically, a              
   disproportionate amount of the company's net sales and a majority of its 
   profits have been realized during the fourth quarter.  If the company's  
   sales were materially different from seasonal norms during the fourth    
   quarter, the company's annual operating results could be materially      
   affected.  In addition, as the company continues to refine its marketing 
   efforts by experimenting with the timing of its catalog mailings,        
   quarterly results may fluctuate.  Accordingly, results for the           
   individual quarters are not necessarily indicative of the results to be  
   expected for the entire year.

   Employees

   The company believes that its skilled and dedicated workforce is one of  
   its key resources.  Employees are not covered by collective bargaining   
   agreements, and the company considers its employee relations to be       
   excellent.  As a result of the highly seasonal nature of the company's   
   business, the size of the company's workforce varies, ranging from       
   approximately 5,800 to 7,600 individuals in fiscal 1996.  During the     
   peak winter season of fiscal 1996, approximately 3,800 of the company's  
   approximately 7,600 employees were temporary employees.  

   



                                                                       8
   Executive Officers of the Registrant

   The following are the executive officers of the company:

   Michael J. Smith, 35, is President and Chief Executive Officer of the    
   company.  In 1983, Mr. Smith entered the employ of the company as a      
   Market Research Analyst, became Circulation Manager of Planning in 1985, 
   and was promoted to Manager of Merchandise Planning and Research in      
   1988.  In 1990, he was named Managing Director of Coming Home and was    
   elected Vice President of that business in 1991.  He assumed his present 
   position in December 1994.

   Stephen A. (Chip) Orum, 50, is Executive Vice President and Chief        
   Operating Officer in addition to continuing his responsibilities as      
   Chief Financial Officer of the company.  Mr. Orum joined the company as  
   Vice President and Chief Financial Officer in June 1991, and was         
   appointed Senior Vice President and Chief Financial Officer in February  
   1993.  He was promoted to his present position in October 1994.  Mr.     
   Orum was employed by Jos. A. Bank Clothiers, Inc. since 1982 in various  
   capacities, reaching the position of Executive Vice President and Chief  
   Financial Officer.
  
   Mindy C. Meads, 44, resigned as Senior Vice President - Merchandising in 
   March 1996 to accept a position with another company in the retail       
   industry.  Ms. Meads had joined Lands' End, Inc., in June 1991, as Vice  
   President-Merchandising of the women's apparel division.  Ms. Meads was  
   promoted to Senior Vice President-Merchandising in January 1995.  Ms.    
   Meads was employed by The Limited from 1990 through 1991 as Merchandise  
   Manager - Dresses.  From 1978 until 1990, Ms. Meads was employed by      
   R. H. Macy & Company in various capacities reaching the position of      
   Senior Vice President - Merchandise.  

   Francis P. Schaecher, 48, is Senior Vice President - Operations of the   
   company.  Mr. Schaecher joined the company in 1982 as Operations         
   Manager.  He served as Vice President - Operations from 1983 until 1990, 
   at which time he assumed his present position.
     
   All executive officers serve at the pleasure of the Board of Directors.

   There is no family relationship between any of the executive officers of 
   the company.  None of the company's directors or executive officers were 
   involved in any criminal proceeding (excluding traffic violations or     
   similar misdemeanors) nor was any such person a party to any civil       
   proceeding of a judicial or administrative body of competent             
   jurisdiction as a result of which such person was or is subject to a     
   judgment decree or final order enjoining future violations of or         
   prohibiting or mandating activities subject to federal or state          
   securities laws or finding any violation with respect to such laws.





                                                                        9 

Item 2.  Properties

   The following table sets forth certain information of the company and    
   its subsidiaries relating to their principal facilities as of February   
   2, 1996.  None of these properties is subject to mortgage or collateral  
   assignment.

                                                               Type of
     Location                                                  Interest
     Domestic Properties:     
       Wisconsin:                                           
         Warehouses in Dodgeville and Reedsburg                Owned     
         Phone centers and offices in Dodgeville,                    
           Cross Plains, and Reedsburg                         Owned
         Activity Center in Dodgeville                         Owned
         Hangars in Madison and Mineral Point                  Owned
         Outlet stores in Brookfield, Fox Point,         
           Madison, Oshkosh, and Dodgeville                    Leased
         Offices in Madison                                    Leased
                                                       
       Iowa:                                                                
         Manufacturing plants in West Union and Elkader        Owned        
         Outlet stores in Iowa City and West Des Moines        Leased
                                                                            
       Illinois:                                                    
         Outlet stores in Chicago, Evanston, Gurnee,                        
           Lombard, Niles, Schaumburg, Vernon Hills,                        
           Champaign, Springfield, and Rockford                Leased

       California:                                             
         Warehouse, phone center, offices, and retail          Leased(1)
           store in Santa Barbara                                           
         Outlet store in Pismo Beach                           Leased(1)    
      
     International Properties:
       United Kingdom:
         Warehouse, phone center, outlet store,                Leased
           and offices in Oakham       
       Japan:                                             
         Warehouse in Maebashi                                 Leased
         Offices and phone center in Yokohama                  Leased

  The company believes that its facilities are in good condition, well      
  maintained and suitable for their intended uses.  The company will expand 
  its facilities in Japan and the United Kingdom to allow for future        
  growth.  Within the next 12 months, telephone operations will be          
  established in Germany, and the company has plans to open additional      
  outlet stores.

  (1)  Leased by The Territory Ahead                                        
  


                                                                      10
Item 3.  Legal Proceedings

   There are no material legal proceedings presently pending, except for    
   routine litigation incidental to the business, to which the company      
   is a party or of which any of its property is the subject.

Item 4.  Submission of Matters to a Vote of Security Holders

   No matters were submitted to a vote of security holders during the       
   fourth quarter of the fiscal year ended February 2, 1996.










































                                                                       11


                                 PART II.

Item 5.   Market for Registrant's Common Equity and Related                 
          Shareholder Matters

   Market Information

   The common stock of the company is listed and traded on the New York     
   Stock Exchange.  The stock tables in most daily newspapers list the      
   company as "LandsE".  Ticker symbol: "LE".  See Item 10 "Consolidated    
   Quarterly Analysis" for information on the high and low stock prices of  
   the company's common stock.  The closing sales price of the company's    
   stock on the New York Stock Exchange on March 29, 1996, was $17 1/2 per  
   share.

   Shareholders
          
   As of March 29, 1996, the number of shareholders of record of common     
   stock of the company was 2,776.  This number excludes shareholders whose 
   stock is held in nominee or street name by brokers. 

   Dividends

   See Item 7 "Liquidity and capital resources" of Management's Discussion  
   and Analysis for the company's decision not to pay cash dividends during 
   fiscal years 1996 and 1995.   

   Stock Split

   In May 1994, the company declared a two-for-one split in the company's   
   common stock that was effected as a stock dividend payable on June 15,   
   1994, to shareholders of record as of May 31, 1994.





















                                                                       12   
Item 6.   Selected Consolidated Financial Data

FIVE-YEAR CONSOLIDATED FINANCIAL SUMMARY (unaudited)
(In thousands, except per share data)

                                            Fiscal Year                   
                           1996       1995      19942     1993     1992    
Income statement data:
 Net sales              $1,031,548  $992,106  $869,975  $733,623  $683,427  
 Pretax income              50,925    59,663    69,870    54,033    47,492 
  Percent of net sales        4.9%      6.0%      8.0%      7.4%      7.0%
 Net income before
  cumulative effect of
  accounting change         30,555    36,096    42,429    33,500    28,732
 Cumulative effect of
  change in accounting           -         -     1,300         -         -
 Net income                 30,555    36,096    43,729    33,500    28,732

Per share of common stock: 1
 Net income per share
  before cumulative 
  effect of change in
  accounting                 $0.89     $1.03     $1.18     $0.92     $0.77
 Cumulative effect of
  change in accounting           -         -       .04         -         -
 Net income per share        $0.89     $1.03     $1.22     $0.92     $0.77
 Cash dividends per share        -         -     $0.10     $0.10     $0.10
 Common shares outstanding  33,659    34,826    35,912    36,056    36,944

Balance sheet data:
 Current assets           $222,089  $198,168  $192,276  $137,531  $131,273
 Current liabilities       114,744   102,717    91,049    67,315    74,548
 Property, plant, 
  equipment and 
  intangibles, net         101,408    99,444    81,554    74,272    74,527
 Total assets              323,497   297,612   273,830   211,803   205,800
 Noncurrent liabilities      7,561     5,767     5,496     5,100     4,620
 Shareholders'
  investment               201,192   189,128   177,285   139,388   126,632
Other data:
 Net working capital      $107,345  $ 95,451  $101,227  $ 70,216  $ 56,725
 Capital expenditures       14,780    27,005    16,958     9,965     5,347
 Depreciation and
  amortization expense      12,456    10,311     8,286     7,900     7,428
 Return on average
  shareholders'
  investment                   16%       20%       28%       25%       23%
 Return on average assets      10%       13%       18%       16%       15%
 Debt/equity ratio               -         -         -         -        1%


1.  Share data reflects the two-for-one stock split declared in May 1994.

2.  Effective January 30, 1993, the company adopted Statement of Financial  
    Accounting Standards (SFAS) No. 109 "Accounting for Income Taxes" which 
    was recorded as a change in accounting principle at the beginning of    
    fiscal 1994 with an increase to net income of $1.3 million or $0.04 per 
    share.

                                                                        13

Item 7.   Management's Discussion and Analysis of Consolidated Financial    
          Condition and Results of Operations

RESULTS OF OPERATIONS

The following table sets forth certain items from the company's
consolidated statements of operations as a percentage of net sales.

                                           For the period ended           
                                February 2,   January 27,      January 28,     
                                   1996          1995             1994

Net sales                         100.0%        100.0%           100.0%        
              
Cost of sales                      57.0          57.6             59.1 

Gross profit                       43.0          42.4             40.9

Selling, general and
  administrative expenses          38.0          36.0             32.8  
Charges from sale of subsidiary     0.2           0.4                - 

Income from operations              4.8           6.0              8.1  
Interest expense, net              (0.3)         (0.2)               - 
Other                               0.4           0.2             (0.1)

Income before income taxes
  and cumulative effect of
  change in accounting              4.9           6.0              8.0         
Income tax provision                1.9           2.4              3.1  

Net income before cumulative
  effect of change in accounting    3.0           3.6              4.9 

Cumulative effect of change in
  accounting for income taxes         -             -              0.1 

Net income                          3.0%          3.6%             5.0%












                                         








                                                                          14
FISCAL 1996 COMPARED WITH FISCAL 1995

Net sales for the 53-week year just ended totaled $1.032 billion, compared
with $0.992 billion in the prior 52-week year, an increase of 4 percent.  Net
sales for the first 52 weeks of fiscal 1996 rose 3 percent, compared to fiscal
1995.  Sales in the United States from the company's core monthly and
prospecting catalogs, which accounted for about two-thirds of total net sales,
were lower than the prior year.  Sales from the company's international and
new businesses accounted for more than the entire rise in sales for the year. 
During the year, worldwide, catalog mailings were higher than in the prior
year, while overall pages mailed were slightly lower.  The number of full-
price catalogs mailed increased 5 percent to 200 million in fiscal 1996 from
191 million in fiscal 1995.
  
The company ended the year with inventory of $165 million, down 2 percent from
fiscal 1995 ending inventory of $169 million.  For the year, the company was
able to ship about 90 percent of items ordered by customers at the time the
order was placed, compared with 88 percent for fiscal 1995.

Gross profit increased

Gross profit increased 5 percent to $444 million in fiscal 1996, compared with
$421 million in fiscal 1995.  As a percentage of net sales, gross profit rose
to 43.0 percent in fiscal 1996, compared with 42.4 percent in fiscal 1995. 
The increase in gross profit margin was mainly due to lower merchandise costs,
primarily from improvements in sourcing, as well as from a greater proportion
of sales from higher margin businesses.  Liquidation of out-of-season and
overstocked merchandise was about 11 percent of net sales in fiscal 1996,
compared to 10 percent in the prior year.

Costs of inventory purchases increased approximately 1.8 percent in fiscal
1996, compared to 0.1 percent in fiscal 1995. 

Selling, general and administrative expenses

Selling, general and administrative (SG&A) expenses rose 10 percent in fiscal
1996 to $392 million, from $358 million in fiscal 1995.  As a percentage of
sales, SG&A increased to 38.0 percent in fiscal 1996 from 36.0 percent in
fiscal 1995.  The rise in the SG&A ratio was primarily due to higher paper
prices and postal rates and lower sales per catalog mailed in the United
States.  Those expenses increased about $20 million.  The costs of producing
and mailing catalogs represented about 43 percent of total SG&A in fiscal 1996
and 41 percent in fiscal 1995.  Other operating expenses as a percentage of
sales were about the same as last year.  While payroll costs were relatively
higher, this was mostly offset by lower bonuses and consulting fees.  














                                                                          15   
Depreciation and amortization expense was up 21 percent from the prior year,
to $12.5 million, mainly for computer software and equipment.  Rental expense
was up 34 percent to total $11.6 million, primarily due to increased computer-
related rentals and building rentals.    

Utilization of credit lines remained stable

Borrowing under our short-term lines of credit was consistent with last year
due to stabilized inventory levels.  These funds were mainly used to meet peak
inventory requirements.  In addition, the company purchased approximately $20
million in treasury stock and spent $15 million in capital expenditures.  The
company's lines of credit peaked at $104 million in October 1995, compared
with a peak of $106 million in the prior year.  At February 2, 1996, the
company had only short-term debt outstanding for a foreign subsidiary of $9.3
million and no long-term debt outstanding.

Net income decreased

Net income was $30.6 million, down 15 percent from the $36.1 million the
company earned in fiscal 1995.  Earnings per common share for the year just
ended were $0.89, compared with $1.03 per share in the prior year.  Net income
for the year includes $2.4 million in foreign currency exchange gains,
recorded as other income.

As previously reported, during the fourth quarter of fiscal 1996, the company
took an after-tax charge to earnings of $1.1 million, or a reduction of $0.03
per share, in connection with the sale of its wholly owned subsidiary,
MontBell America, Inc.  This is in addition to the after-tax charge of $2.1
million, or a reduction of $0.06 per share, taken as a reserve in the fourth
quarter of fiscal 1995 in anticipation of the sale of the subsidiary.  Without
the effect of these after-tax charges, net income for fiscal 1996 was $31.7
million, or $0.92 per share, compared with $38.2 million, or $1.09 per share,
in fiscal 1995.
 
FISCAL 1995, COMPARED WITH FISCAL 1994

Net sales increased 14 percent to $992 million in fiscal 1995, compared with
$870 million in fiscal 1994.  The increase was primarily due to improved
customer reaction to the catalogs and a 23 percent increase in the number of
regular and specialty catalogs mailed from 155 million to 191 million in
fiscal 1995.  About half of the increase in net sales in fiscal 1995 came from
the company's regular monthly catalogs, prospector catalogs, and specialty
catalogs in the United States.  Specialty catalogs include the Kids catalog,
featuring children's clothing; Coming Home, a catalog focusing on products for
bed and bath; Beyond Buttondowns, a men's tailored clothing and accessories
catalog; and the Textures catalog, featuring tailored clothing for women.  In
addition, over 30 percent of the sales increase was attributed to the strong
sales growth from the company's international businesses as well as from two
new businesses, The Territory Ahead and Corporate Sales.               










                                                                          16   
The company ended fiscal year 1995 with inventory of $169 million, up 13
percent from fiscal 1994 ending inventory of $150 million.  Higher inventory
levels throughout the year resulted in higher interest expense, but enabled
the company to ship nearly 88 percent of items ordered by customers at the
time the order was placed, compared with 85 percent for fiscal 1994.           

Gross profit increased

Gross profit increased 18 percent to $421 million in fiscal 1995, compared
with $356 million in fiscal 1994, primarily due to the 14 percent increase in
consolidated net sales, as well as to the increase in gross profit margin.  As
a percentage of net sales, gross profit rose to 42.4 percent in fiscal 1995,
compared with 40.9 percent in fiscal 1994.  The increase in gross profit
margin was mainly due to lower merchandise costs from improvements in domestic
and offshore sourcing, partially offset by steeper markdowns of liquidated
merchandise.  Liquidation of out-of-season and overstocked merchandise was
about 10 percent of net sales in each of the last two years.

Costs on inventory purchases increased approximately 0.1 percent in fiscal
1995, compared with 0.8 percent in fiscal 1994.  The impact of inflation
continued to be low for the merchandise purchased by the company.

Selling, general and administrative expenses

Selling, general and administrative (SG&A) expenses rose 25 percent in fiscal
1995 to $358 million, from $286 million in fiscal 1994, principally due to the
14 percent increase in net sales.  Associated with higher sales were
advertising expenses (attributed to customer prospecting and increased catalog
mailings), fixed expenses (due to investment spending in international and new
businesses), and increased variable expenses (primarily due to higher payroll
and shipping and handling costs).  The costs of producing and mailing catalogs
represented about 41 percent of total SG&A in fiscal 1995 and in fiscal 1994.

As a percentage of sales, SG&A increased to 36.0 percent in fiscal 1995 from
32.8 percent in fiscal 1994.  The rise in the SG&A ratio was primarily due to
the company's investment spending to develop international and new businesses,
to expand customer acquisition programs in anticipation of the 1995 postal
rate and paper price increases, to enhance its customer service by offering
two-day UPS delivery service, and to upgrade its information systems. 

Depreciation and amortization expense was up 24 percent from the prior year,
to $10.3 million.  Rental expense was up 19 percent to total $8.6 million,
primarily due to increased computer hardware and building rentals.
                                                                 
Increased utilization of credit lines

Higher inventory levels for the majority of the year resulted in more
borrowing and higher interest expense throughout the year.  In addition, the
company purchased approximately $28 million in treasury stock and spent $27
million in capital expenditures.  The company's lines of credit peaked at $106
million in October 1994, compared with a peak of $54 million in the prior
year.  At January 27, 1995, the company had short-term debt outstanding for a
subsidiary of $7.5 million and no long-term debt outstanding. 






                                                                          17

Net income decreased
 
Net income was $36.1 million, down 17 percent from the $43.7 million the
company earned in fiscal 1994.  Earnings per common share for the year just
ended were $1.03, compared with $1.22 per share in the prior year.

During the fourth quarter of fiscal 1995, the company set up a reserve for the
anticipated sale of its subsidiary, MontBell America, Inc., that reduced net
income by $2.1 million, or $0.06 per share.  During the first quarter of
fiscal 1994, the company adopted Statement of Financial Accounting Standards
No. 109, "Accounting for Income Taxes," which added $1.3 million of net
income, or $0.04 per share, to the results in fiscal 1994.  Without the effect
of these two factors, net income for fiscal 1995 was $38.2 million, or $1.09
per share, compared with $42.4 million, or $1.18 per share, in fiscal 1994.  

The Christmas season is our busiest

The company's business is highly seasonal.  The fall/winter season, which the
company regards as a five-month period ending in December, includes the peak
selling season during the Thanksgiving and Christmas holidays in the company's
fourth quarter.  In the longer spring/summer season, orders are fewer and the
merchandise offered generally has lower unit selling prices than products
offered in the fall/winter season.  As a result, net sales are usually
substantially greater in the fall/winter season, and SG&A as a percentage of
net sales is usually higher in the spring/summer season.  In addition, as the
company continues to refine its marketing efforts by experimenting with the
timing of its catalog mailings, quarterly results may fluctuate.

Nearly 40 percent of the company's annual sales came in the final three months
(November, December and January) of fiscal years 1996 and 1995.  About 85
percent and 65 percent of before-tax profit was realized in the same three
months of fiscal 1996 and 1995, respectively.

Liquidity and capital resources

To date, the bulk of the company's working capital needs have been met through
funds generated from operations and from short-term bank loans.  The company's
principal need for working capital has been to meet peak inventory
requirements associated with its seasonal sales pattern.  In addition, the 
company's resources have been used to purchase treasury stock and make asset
additions.

During fiscal 1995, the board of directors evaluated its dividend practice
whereby it had paid annual dividends.  Given the company's intent to buy back
additional shares, the board determined that the current dividend practice was
no longer desirable, and payment of a cash dividend is not planned for the
foreseeable future.  

The company continues to explore investment opportunities arising from the
expansion of its international businesses and the development of new
businesses.  While this investment spending has had some negative impact on
earnings, it is not expected to have a material effect on liquidity.           







                                                                          18 
At February 2, 1996, the company had unsecured domestic credit facilities
totaling $110 million, all of which was unused.  The company also maintains
foreign credit lines for use in foreign operations totaling the equivalent of
approximately $19 million, of which $9.3 million was used at February 2, 1996. 
The company has a separate $20 million bank facility available to fund
treasury stock purchases and capital expenditures.  This facility runs through
December 31, 1996.  

Since June 1989, the company's board of directors has authorized the company
from time to time to purchase a total of 8.2 million shares of treasury stock,
of which 1.3 million, 1.4 million, and 0.1 million shares have been purchased
in the fiscal years ended February 2, 1996, January 27, 1995, and January 28,
1994, respectively.  The total cost of the purchases was $20.0 million, $28.0
million, and $2.9 million for fiscal 1996, 1995 and 1994, respectively.  There
is a balance of 0.7 million shares available to the company to purchase as of
February 2, 1996.

Capital investment

Capital investment was about $15 million in fiscal 1996.  Major projects
included new computer hardware and software, leasehold improvements for new
retail stores and material handling equipment.

In the coming year, the company plans to invest about $16 million in capital
improvements.  Major projects will include new computer hardware and software,
material handling equipment and leasehold improvements for new retail stores. 
The company believes that its cash flow from operations and borrowings under
its current credit facilities will provide adequate resources to meet its
capital requirements and operational needs for the foreseeable future.
                                     
Possible future changes    

A 1992 Supreme Court decision confirmed that the Commerce Clause of the United
States Constitution prevents a state from requiring the collection of its use
tax by a mail order company unless the company has a physical presence in the
state.  However, there continues to be uncertainty due to inconsistent
application of the Supreme Court decision by state and federal courts.  The
company attempts to conduct its operations in compliance with its
interpretation of the applicable legal standard, but there can be no assurance
that such compliance will not be challenged.  

In recent challenges, various states have sought to require companies to begin
collection of use taxes and/or pay taxes from previous sales.  The company has
not received assessments from any state.  

The Supreme Court decision also established that Congress has the power to
enact legislation which would permit states to require collection of use taxes
by mail order companies.  Congress has from time to time considered proposals
for such legislation.  The company anticipates that any legislative change, if
adopted, would be applied only on a prospective basis.

The possible future changes discussed above are forward looking, subject to
numerous uncertainties and accordingly, not necessarily indicative of actual
future results. 





                                                                          19

Item 8.  Consolidated Financial Statements and Supplementary Data

Consolidated Statements of Operations
Lands' End, Inc. & Subsidiaries
(In thousands, except per share data)
                                                  For the period ended        
                                        February 2,  January 27,  January 28,
                                           1996         1995          1994     

Net sales                               $1,031,548    $992,106      $869,975

  Cost of sales                            588,017     571,265       514,052

Gross profit                               443,531     420,841       355,923 

  Selling, general and 
    administrative expenses                392,484     357,516       285,513
  Charges from sale of subsidiary            1,882       3,500             -

Income from operations                      49,165      59,825        70,410

Other income (expense):
  Interest expense                          (2,771)     (1,769)         (359)
  Interest income                              253         307           346
  Other                                      4,278       1,300          (527)

  Total other income (expense), net          1,760        (162)         (540)  

Income before income taxes 
  and cumulative effect of
  change in accounting                      50,925      59,663        69,870
Income tax provision                        20,370      23,567        27,441

Net income before
  cumulative effect of
  change in accounting                      30,555      36,096        42,429
Cumulative effect of 
  change in accounting 
  for income taxes                               -           -         1,300

Net income                              $   30,555    $ 36,096      $ 43,729

Net income per share 
  before cumulative effect 
  of change in accounting               $     0.89    $   1.03      $   1.18
Cumulative per share effect
 of change in accounting                         -           -          0.04 

Net income per share                    $     0.89    $   1.03      $   1.22  

The accompanying notes to consolidated financial statements are an integral
part of these consolidated statements. 



                                                                          20

Consolidated Balance Sheets                                                    
Lands' End, Inc. & Subsidiaries
(In thousands)                                       February 2,  January 27,
                                                        1996         1995
Assets                                                                       
Current assets:
  Cash and cash equivalents                           $ 17,176     $  5,426 
  Receivables                                            8,064        4,459
  Inventory                                            164,816      168,652 
  Prepaid advertising                                   15,824        7,506
  Other prepaid expenses                                 5,295        3,713
  Deferred income tax benefits                          10,914        8,412 
Total current assets                                   222,089      198,168

Property, plant and equipment, at cost:
  Land and buildings                                    72,248       69,798
  Fixtures and equipment                                83,880       74,745
  Leasehold improvements                                 2,912        1,862
Total property, plant and equipment                    159,040      146,405
  Less-accumulated depreciation and amortization        60,055       49,414
Property, plant and equipment, net                      98,985       96,991
Intangibles, net                                         2,423        2,453  
Total assets                                          $323,497     $297,612

Liabilities and shareholders' investment
Current liabilities:
  Lines of credit                                     $  9,319     $  7,539
  Accounts payable                                      62,380       52,762
  Reserve for returns                                    4,555        5,011 
  Accrued liabilities                                   23,751       25,959 
  Accrued profit sharing                                 1,483        1,679
  Income taxes payable                                  13,256        9,727
  Current maturities of long-term debt                       -           40
Total current liabilities                              114,744      102,717

Deferred income taxes                                    7,212        5,379
Long-term liabilities                                      349          388
 
Shareholders' investment:
  Common stock, 40,221 shares issued                       402          402
  Donated capital                                        8,400        8,400
  Additional paid-in capital                            26,165       25,817
  Deferred compensation                                 (1,193)      (1,421)
  Currency translation adjustments                         360          284
  Retained earnings                                    260,109      229,554
  Treasury stock, 6,561 and 5,395
    shares at cost, respectively                       (93,051)     (73,908)
Total shareholders' investment                         201,192      189,128
Total liabilities and shareholders' investment        $323,497     $297,612

The accompanying notes to consolidated financial statements are an integral
part of these consolidated balance sheets.







                                                                          21

Consolidated Statement of Shareholders' Investment
Lands' End, Inc. & Subsidiaries
(In thousands)
                                              For the period ended
                                   Feb. 2, 1996   Jan. 27, 1995  Jan. 28, 1994
Common Stock
  Beginning balance                   $    402       $    201      $    201    
  Two-for-one stock split                    -            201             -
  Ending balance                      $    402       $    402      $    201

Donated Capital Balance               $  8,400       $  8,400      $  8,400

Additional Paid-in Capital
  Beginning balance                   $ 25,817       $ 24,888      $ 24,857    
  Tax benefit of stock 
   options exercised                       348          1,130            31
  Two-for-one stock split                    -           (201)            -
  Ending balance                      $ 26,165       $ 25,817      $ 24,888

Deferred Compensation
  Beginning balance                   $ (1,421)      $ (2,001)     $ (1,680)   
  Issuance of treasury stock                 -              -          (564)
  Amortization of deferred
   compensation                            228            580           243
  Ending balance                      $ (1,193)      $ (1,421)     $ (2,001)

Foreign Currency Translation
  Beginning balance                   $    284       $    246      $      - 
  Adjustment for the year                   76             38           246    
  Ending balance                      $    360       $    284      $    246

Retained Earnings
  Beginning balance                   $229,554       $193,460      $153,324
  Net income                            30,555         36,096        43,729
  Cash dividends paid                        -              -        (3,592)
  Issuance of treasury stock                 -             (2)           (1)
  Ending balance                      $260,109       $229,554      $193,460  

Treasury Stock
  Beginning balance                   $(73,908)      $(47,909)     $(45,714)
  Purchase of treasury stock           (20,001)       (27,979)       (2,861) 
  Issuance of treasury stock               858          1,980           666 
  Ending balance                      $(93,051)      $(73,908)     $(47,909)

Total Shareholders' Investment        $201,192       $189,128      $177,285

The accompanying notes to consolidated financial statements are an integral
part of these consolidated statements.











                                                                          22
Consolidated Statements of Cash Flows
Lands' End, Inc. & Subsidiaries
(In thousands)                                   Feb. 2,   Jan. 27,  Jan. 28,  
                                                  1996       1995      1994
Cash flows from operating activities:
  Net income before cumulative effect                                         
    of change in accounting                     $ 30,555   $ 36,096  $ 42,429
  Adjustments to reconcile net income to net
    cash flows from operating activities-                            
    Depreciation and amortization                 12,456     10,311     8,286  
    Deferred compensation expense                    228        580       243  
    Deferred income taxes                           (669)    (2,645)   (1,684)
    Loss on disposal of fixed assets               1,544        901       684
    Changes in assets and liabilities excluding the 
      effects of acquisitions and divestitures:
      Receivables                                 (4,888)      (264)   (3,179)
      Inventory                                    1,423    (16,544)  (41,769)
      Prepaid advertising                         (8,318)      (580)   (2,504)
      Other prepaid expenses                      (1,611)     1,177    (3,211)
      Accounts payable                             9,618     (2,093)   16,765
      Reserve for returns                           (456)     1,104       (98)
      Accrued liabilities                         (2,208)     8,509     3,701  
      Accrued profit sharing                        (196)      (597)      642
      Income taxes payable                         3,877     (1,671)    1,601 
    Other                                             37        177       502
Net cash flows from operating activities          41,392     34,461    22,408 

Cash flows from investing activities:
  Cash paid for capital additions and
    businesses acquired                          (13,904)   (32,102)  (17,321) 
  Proceeds from divestiture                        1,665          -         -  
Net cash flows used for investing activities     (12,239)   (32,102)  (17,321) 
  
Cash flows from financing activities:
  Proceeds from short-term and long-term debt      1,780      7,539        80
  Payment of long-term debt                          (40)       (40)        -  
  Purchases of treasury stock                    (20,001)   (27,979)   (2,861) 
  Issuance of treasury stock                         858      1,978       101  
  Cash dividends paid                                  -          -    (3,592) 
Net cash flows used for financing activities     (17,403)   (18,502)   (6,272) 
 
Net increase (decrease) in cash 
  and cash equivalents                            11,750    (16,143)   (1,185)

Beginning cash and cash equivalents                5,426     21,569    22,754  
 
Ending cash and cash equivalents                $ 17,176   $  5,426  $ 21,569

Supplemental cash flow disclosures:
  Interest paid                                 $  2,833   $  2,828  $    364
  Income taxes paid                               16,896     27,595    27,475

The accompanying notes to consolidated financial statements are an integral
part of these consolidated statements.                                        





                                                                          23
Notes to Consolidated Financial Statements
Lands' End, Inc. & Subsidiaries

Note 1. Summary of significant accounting policies

    Nature of business

    Lands' End, Inc., (the company) is a direct marketer of traditionally      
    styled apparel, domestics (primarily bedding and bath items), soft         
    luggage, and other products.  The company's primary market is the United   
    States, and other markets include the Pacific Basin area, Europe and       
    Canada.  
    
    Use of estimates

    The preparation of financial statements in conformity with generally       
    accepted accounting principles requires management to make estimates and   
    assumptions that affect the reported amounts of assets and liabilities and 
    disclosure of contingent assets and liabilities at the date of the         
    financial statements and the reported amounts of revenues and expenses     
    during the reporting periods.  Actual results could differ from those      
    estimates. 
    
    Principles of consolidation

    The consolidated financial statements include the accounts of the company  
    and its subsidiaries after elimination of intercompany accounts and        
    transactions.

    Year-end

    The company's fiscal year is comprised of 52-53 weeks ending on the Friday 
    closest to January 31.  Fiscal 1996 was a 53-week year that ended on       
    February 2, 1996.  The additional week was added in the fourth quarter of  
    fiscal 1996.  Fiscal 1995 ended on January 27, 1995, and fiscal 1994 ended 
    on January 28, 1994.

    Fair values of financial instruments

    The fair value of financial instruments does not materially differ from    
    their carrying values. 

    Inventory

    Inventory, primarily merchandise held for sale, is stated at last-in,      
    first-out (LIFO) cost, which is lower than market.  If the first-in,       
    first-out (FIFO) method of accounting for inventory had been used,         
    inventory would have been approximately $22.4 million and $18.9 million    
    higher than reported at February 2, 1996, and January 27, 1995,            
    respectively.









                                                                          24

Notes to Consolidated Financial Statements
Lands' End, Inc. & Subsidiaries        

    Advertising  

    The company expenses the costs of advertising for magazines, television,   
    radio, and other media the first time the advertising takes place, except  
    for direct-response advertising, which is capitalized and amortized over   
    its expected period of future benefits.
    
    Direct-response advertising consists primarily of catalog production and   
    mailing costs that have not yet been fully amortized over the expected     
    revenue stream, which is within three months from the date catalogs are    
    mailed.
  
    Advertising costs reported as prepaid assets were $15.8 million and $7.5   
    million as of February 2, 1996, and January 27, 1995, respectively.        
    Advertising expense was $188.3 million, $162.0 million and $131.5 million  
    reported for fiscal years ended February 2, 1996, January 27, 1995, and    
    January 28, 1994, respectively.

    Depreciation

    Depreciation expense is calculated using the straight-line method over the 
    estimated useful lives of the assets, which are 20 to 30 years for         
    buildings and land improvements and five to 10 years for leasehold         
    improvements and furniture, fixtures, equipment, and software.  The        
    company provides one-half year of depreciation in the year of addition     
    and retirement.
        
    Intangibles

    Intangible assets consist primarily of goodwill which is being amortized   
    over 40 years on a straight-line basis.  Other intangibles are amortized   
    up to a period of five years.  Total accumulated amortization of these     
    intangibles was $0.4 million and $0.3 million at February 2, 1996, and     
    January 27, 1995, respectively.

    Net income per share

    Net income per share is computed by dividing net income by the weighted    
    average number of common shares outstanding during each period.  The       
    weighted average common shares outstanding were 34.2 million, 35.2 million 
    and 35.9 million for fiscal years 1996, 1995 and 1994, respectively.       
    Common stock equivalents include awards, grants and stock options which    
    have been issued by the company.  The common stock equivalents do not      
    significantly dilute basic earnings per share.

    Reserve for losses on customer returns

    At the time of sale, the company provides a reserve equal to the gross     
    profit on projected merchandise returns, based on its prior returns        
    experience.






                                                                          25

Notes to Consolidated Financial Statements
Lands' End, Inc. & Subsidiaries 

    Financial instruments with off-balance-sheet risk

    The company is party to financial instruments with off-balance-sheet risk  
    in the normal course of business to reduce its exposure to fluctuations    
    in foreign currency exchange rates and to meet financing needs.

    The company enters into forward exchange contracts to hedge anticipated    
    foreign currency transactions during the upcoming seasons.  The purpose of 
    the company's foreign currency hedging activities is to protect the        
    company from the risk that the eventual dollar cash flows resulting from   
    these transactions will be adversely affected by changes in exchange       
    rates.  At February 2, 1996, the company had forward exchange contracts,   
    maturing through January 1997, to sell approximately 1.8 billion Japanese  
    yen and 3.0 million British pounds and to purchase approximately 2.2       
    million Canadian dollars.  The gains and losses on the outstanding forward 
    exchange contracts are reflected in the financial statements in the period 
    in which the currency fluctuation occurs. 

    The company also uses import letters of credit to purchase foreign-sourced 
    merchandise.  The letters of credit are primarily U.S. dollar-denominated  
    and are issued through third-party financial institutions to guarantee
    payment for such merchandise within agreed upon-time periods.  At February 
    2, 1996, the company had outstanding letters of credit of approximately    
    $20.0 million, all of which had expiration dates of less than one year.   
    
    The counterparties to the financial instruments discussed above are        
    primarily two large financial institutions; management believes the risk   
    of counterparty nonperformance on these financial instruments is not       
    significant. 
   
    Foreign currency and transactions
  
    Financial statements of the foreign subsidiaries are translated into U.S.  
    dollars in accordance with the provisions of Statement of Financial        
    Accounting Standards (SFAS) No. 52.  Translation adjustments are           
    accumulated in a separate component of stockholder's equity.  Foreign      
    currency transaction gains reflected on the Consolidated Statements of     
    Operations were $4.1 million and $0.8 million in fiscal 1996 and           
    1995, respectively.  Foreign currency gains and losses for fiscal          
    1994 were not material.

    Postretirement benefits

    The company does not currently provide any postretirement benefits for     
    employees other than profit sharing and a 401(k) plan (see Note 7).

    Reclassifications

    Certain financial statement amounts have been reclassified to be           
    consistent with the fiscal 1996 presentation.






                                                                          26

Notes to Consolidated Financial Statements
Lands' End, Inc. & Subsidiaries   

Accounting standards

    In 1995, Statement of Financial Accounting Standards (SFAS) No. 121,       
    "Accounting for the Impairment of Long-Lived Assets and for Long-Lived     
    Assets to Be Disposed Of," was issued.  The company will adopt SFAS        
    No. 121 during the first quarter of 1997.  The company does not            
    anticipate that adoption of this standard will have a material impact on   
    the consolidated financial statements.
   
Note 2.  Shareholders' investment
    
    Two-for-one stock split

    In May 1994, the company declared a two-for-one split (effected as a stock 
    dividend) in the company's common stock.  The stock split resulted in an   
    increase in the stated capital of the company from $201,103 to $402,206    
    with a corresponding reduction in paid-in capital.  All share data         
    reflects the May 1994 two-for-one stock split.      

    Capital stock

    The company currently has 160 million shares of $0.01 par value common     
    stock. The company is authorized to issue 5 million shares of preferred    
    stock, $0.01 par value.  The company's board of directors has the          
    authority to issue shares and to fix dividend, voting and conversion       
    rights, redemption provisions, liquidation preferences, and other rights   
    and restrictions of the preferred stock.

    Treasury stock

    The company's board of directors has authorized the purchase of a total of 
    8.2 million shares of the company's common stock.  A total of 7.5 million, 
    6.2 million and 4.8 million shares had been purchased as of February 2,    
    1996, January 27, 1995, and January 28, 1994, respectively.  

    Treasury stock summary:                For the period ended
                               Feb. 2, 1996   Jan. 27, 1995   Jan. 28, 1994

     Beginning balance           5,394,972       2,154,235       2,082,035
       Two-for-one stock split           -       2,154,235               - 
       Purchase of stock         1,282,326       1,380,502          89,800  
       Issuance of stock          (116,000)       (294,000)        (17,600) 

     Ending Balance              6,561,298       5,394,972       2,154,235
    











                                                                          27   

Notes to Consolidated Financial Statements
Lands' End, Inc. & Subsidiaries

Stock awards and grants

    The company has a restricted stock award plan.  Under the provisions of    
    the plan, a committee of the company's board of directors may award shares 
    of the company's common stock to its officers and key employees.  Such     
    shares vest over a 10-year period on a straight-line basis from the date   
    of the award.                     

    In addition, the company granted shares of its common stock to individuals 
    as an inducement to enter the employ of the company.      

    The following table reflects the activity under the stock award and stock  
    grant plans:
 
                                             Awards       Grants           
      Balance at January 29, 1993            141,320      12,000      
        Granted                               27,200           - 
        Forfeited                             (3,600)          -
        Vested                               (15,760)     (2,000)       
      Balance at January 28, 1994            149,160      10,000     
        Granted                                    -           -
        Forfeited                            (15,940)    (10,000)       
        Vested                               (17,860)          -    
      Balance at January 27, 1995            115,360           -               
        Granted                                    -           -
        Forfeited                             (2,700)          - 
        Vested                               (15,980)          -
      Balance at February 2, 1996             96,680           -  

    The granting of these awards and grants has been recorded as deferred      
    compensation based on the fair market value of the shares at the date of   
    grant.  Compensation expense under these plans is recorded as shares       
    vest.

    Stock options

    The company has 2.5 million shares of common stock, either authorized      
    and unissued shares or treasury shares, that may be issued pursuant to the 
    exercise of options granted under the company's stock option plan.         
    Options are granted at the discretion of a committee of the company's      
    board of directors to officers and key employees of the company.  No       
    option may have an exercise price less than the fair market value per      
    share of the common stock at the date of grant.













                                                                          28

Notes to Consolidated Financial Statements
Lands' End, Inc. & Subsidiaries    

    Activity under the stock option plan is as follows:
                                                     Average
                                                     Exercise   Exercisable
                                           Options     Price      Options

      Balance at January 29, 1993        1,060,000    $ 9.81      216,000
        Granted                            637,200    $19.12
        Exercised                           (8,000)   $12.69 
      Balance at January 28, 1994        1,689,200    $13.31      340,000
        Granted                                  -         -
        Exercised                         (294,000)   $ 6.72
        Forfeited                         (928,800)   $15.27
      Balance at January 27, 1995          466,400    $13.56      195,480
        Granted                            342,100    $16.50
        Exercised                         (116,000)   $ 7.40
        Forfeited                          (70,800)   $17.55
      Balance at February 2, 1996          621,700    $15.87      150,240
    
    The above options vest over a five year period from the date of grant.     
    The outstanding options expire as follows:

                      2001    -     72,000
                      2002    -     40,000
                      2003    -    181,600                                   
                      2005    -    328,100
                                   621,700

    In 1995, the Financial Standards Board issued SFAS No. 123, "Accounting    
    for Stock-Based Compensation," which establishes financial accounting and  
    reporting standards for stock-based employee compensation.  The company    
    plans to adopt the disclosure requirements of this statement, and to       
    continue to apply the accounting provisions of Accounting Principles Board 
    Opinion No. 25 to stock-based employee compensation arrangements, as is    
    allowed by the statement.  The disclosure will be adopted effective with   
    the fiscal 1997 financial statements.
 
Note 3.  Income taxes

    Effective January 30, 1993, the company adopted SFAS No. 109, "Accounting  
    for Income Taxes".  The cumulative effect of adopting the standard was     
    recorded as a change in accounting principle in the first quarter of       
    fiscal 1994 with an increase to net income of $1.3 million or $0.04 per    
    common share. 
    












                                                                          29

Notes to Consolidated Financial Statements
Lands' End, Inc. & Subsidiaries  

    The components of the provision for income taxes for each of the periods   
    presented is as follows (in thousands):

                                     Period ended,                             
                     February 2,       January 27,      January 28,
                        1996              1995             1994 
      Current:
        Federal       $ 17,996          $ 22,154          $ 24,607     
        State            3,043             4,058             4,518             
      Deferred            (669)           (2,645)           (1,684)
    
                      $ 20,370          $ 23,567          $ 27,441


     The difference between income taxes at the statutory federal income tax   
     rate of 35 percent and income tax reported in the statements of           
     operations is as follows (in thousands):
     
                                               Period ended,                   
                                  February 2,    January 27,    January 28,
                                     1996           1995           1994  
 
     Tax at statutory                                                      
       federal tax rate            $ 17,825        $ 20,882       $ 24,421
     State income taxes,
       net of federal benefit         2,018           2,156          2,818
     Other                              527             529            202   

                                   $ 20,370        $ 23,567       $ 27,441

    Temporary differences which give rise to deferred tax assets and           
    liabilities as of February 2, 1996, and January 27, 1995, are as follows 
    (in thousands):

                                  Feb. 2, 1996   Jan. 27, 1995   
    Deferred tax assets:
        Catalog advertising         $ (1,415)       $ (1,539)    
        Inventory                      8,602           7,052      
        Employee benefits              1,918           1,243     
        Reserve for returns            1,822           1,406     
        Other                            (13)            250     

          Total                     $ 10,914        $  8,412     

    Deferred tax liabilities:
        Depreciation                   7,980           5,379      
        Foreign operating                       
          loss carryforwards            (527)           (807)    
        Valuation allowance              527             807     
        Other                           (768)              -     

          Total                     $  7,212        $  5,379          
    



                                                                          30
Notes to Consolidated Financial Statements 
Lands' End, Inc., & Subsidiaries      

    The valuation allowance required under SFAS No. 109 has been established   
    for the deferred income tax benefits related to certain subsidiary loss    
    carryforwards, which management currently estimates may not be realized.
    These carryforwards do not expire.

Note 4.  Lines of credit

    The company has unsecured domestic lines of credit with various U.S. banks 
    totaling $110 million.  There were no amounts outstanding at February 2,   
    1996, and January 27, 1995. 

    In addition, the company has unsecured lines of credit with foreign banks  
    totaling the equivalent of $19 million for a wholly owned foreign          
    subsidiary.  There was $9.3 million outstanding at February 2, 1996, at    
    interest rates averaging 1.6 percent.  

Note 5.  Long-term debt

    There was no long-term debt as of February 2, 1996, and January 27, 1995.
    
    The company has an agreement which expires December 31, 1996, with a bank  
    for a $20 million credit facility available to fund treasury stock         
    purchases and capital expenditures.  As of February 2, 1996, the company   
    was in compliance with lending conditions and covenants related to this    
    debt facility.

Note 6.  Leases 

    The company leases store and office space and equipment under various      
    leasing arrangements.  The leases are accounted for as operating leases.   
    Total rental expense under these leases was $11.6 million, $8.6 million    
    and $7.3 million for the years ended February 2, 1996, January 27, 1995,   
    and January 28, 1994, respectively.       

    Total future fiscal year commitments under these leases as of February 2,  
    1996, are as follows (in thousands):   

                      1997        $ 10,322     
                      1998           7,905    
                      1999           5,368    
                      2000           3,940    
                      2001           2,393    
                      After 2001     5,136

                                  $ 35,064

Note 7.  Retirement plan 

    The company has a retirement plan which covers most regular employees and  
    provides for annual contributions at the discretion of the board of        
    directors.  Also included in the plan is a 401(k) feature that allows      
    employees to make contributions, and the company matches a portion of      
    those contributions.  Total expense provided under this plan was $3.2      
    million, $3.5 million and $3.7 million for the years ended February 2,     
    1996, January 27, 1995, and January 28, 1994, respectively.   

                                                                          31

Notes to Consolidated Financial Statements 
Lands' End, Inc., & Subsidiaries      

    As of October 1, 1995, the "Lands' End, Inc. Retirement Plan" was amended  
    to allow certain participants to invest their elective contributions,      
    employer matching contributions and profit sharing contributions in a      
    "Lands' End, Inc. Stock Fund" established primarily for investing in       
    common stock of the company at the fair market value.  

Note 8.  Acquisitions and divestiture

    In July 1994, the company formed a wholly owned subsidiary that acquired   
    the marketing rights and assets of MontBell America, Inc., which designs,  
    develops and distributes premier technical outdoor clothing and equipment  
    through the wholesale channel to outdoor specialty stores, primarily in    
    the United States.                                             

    During the fourth quarter of fiscal 1996, the company sold the marketing   
    rights and assets of MontBell America, Inc., to a wholly owned subsidiary  
    of Outdoor Industry Group, Inc., of San Francisco.  In connection          
    with this sale, the company has taken an after-tax charge to earnings of   
    $1.1 million in fiscal year 1996.  This is in addition to the after-tax    
    charge of $2.1 million taken as a reserve in January of fiscal 1995 in     
    anticipation of the sale.     

    In March 1993, the company purchased a majority interest in The Territory  
    Ahead, a catalog company that offers private label sportswear, accessories 
    and luggage.  Beginning in 2003, the minority shareholders have the option 
    to require the company to purchase their shares, and the company will have 
    the option to require the minority shareholders to sell their shares in    
    The Territory Ahead.  The price per share would be based on the fair       
    market value of The Territory Ahead. 

    Results of operations of MontBell America, Inc., and The Territory Ahead   
    were not material to the company, and as a result, no pro forma data is    
    presented.  The transactions were accounted for using the purchase method. 
    The excess of the purchase price over the fair value of net assets was     
    recorded as goodwill.  The operating results of MontBell America, Inc.,    
    and The Territory Ahead are included in the consolidated financial         
    statements of the company from their respective dates of acquisition. 
  
Note 9.  Sales and use tax

    A 1992 Supreme Court decision confirmed that the Commerce Clause of the    
    United States Constitution prevents a state from requiring the collection  
    of its use tax by a mail order company unless the company has a physical   
    presence in the state.  However, there continues to be uncertainty due to  
    inconsistent application of the Supreme Court decision by state and        
    federal courts.  The company attempts to conduct its operations in         
    compliance with its interpretation of the applicable legal standard, but   
    there can be no assurance that such compliance will not be challenged.  

    In recent challenges various states have sought to require companies to    
    begin collection of use taxes and/or pay taxes from previous sales.  The   
    company has not received assessment from any state.  The amount of         
    potential assessments, if any, cannot be reasonably estimated.
        


                                                                          32   
Notes to Consolidated Financial Statements
Lands' End, Inc. & Subsidiaries

    The Supreme Court decision also established that Congress has the power to 
    enact legislation which would permit states to require collection of use   
    taxes by mail order companies.  Congress has from time to time considered  
    proposals for such legislation.  The company anticipates that any          
    legislative change, if adopted, would be applied only on a prospective     
    basis. 

Note 10.  Consolidated Quarterly Analysis (unaudited)

(In thousands, except per share data)
                                           Fiscal 1996                         
                                                  
                             1st Qtr    2nd Qtr    3rd Qtr    4th Qtr          
          

Net Sales                   $207,122   $189,064   $235,887   $399,475   
Gross profit                  90,677     82,069     98,991    171,794       
Pretax income                  2,192      2,813      2,941     42,979       
Net income                  $  1,307   $  1,695   $  1,766   $ 25,787       
Net income per share        $   0.04   $   0.05   $   0.05   $   0.77       
Common shares outstanding     34,686     34,536     33,784     33,659          
Market price of shares
     outstanding:
  - market high               19 1/2    17          17 3/4     15 1/2          
  - market low                15        14 5/8      14 3/8     12 7/8          
                                     

                                           Fiscal 1995                         
                                                  
                             1st Qtr    2nd Qtr    3rd Qtr    4th Qtr          
            

Net sales                   $187,012   $179,833   $246,209   $379,052       
Gross profit                  79,230     76,731     99,512    165,368       
Pretax income                  8,058      5,651      6,331     39,623       
Net income                     4,878      3,413      3,833     23,972       
Net income per share        $   0.14   $   0.10   $   0.11   $   0.69       
Common shares outstanding     35,791     34,893     34,879     34,875          
Market price of shares
     outstanding:
  - market high               27 3/4    24 1/16     20 1/2     19              
  - market low                22 5/8    17 3/8      16 7/8     13              

The unaudited quarterly financial data above has been restated from the
company's previously filed Forms 10-K and 10-Q to reflect certain
reclassifications from selling, general and administrative expenses to cost of
sales.







                                          

                                                                          33
RESPONSIBILITY FOR CONSOLIDATED FINANCIAL STATEMENTS

The management of Lands' End, Inc. and its subsidiaries has the responsibility
for preparing the accompanying financial statements and for their integrity
and objectivity.  The statements were prepared in accordance with generally
accepted accounting principles applied on a consistent basis.  The
consolidated financial statements include amounts that are based on
management's best estimates and judgments.  Management also prepared the other
information in the annual report and is responsible for its accuracy and
consistency with the consolidated financial statements.

The company's consolidated financial statements have been audited by Arthur
Andersen LLP, independent certified public accountants.  Management has made
available to Arthur Andersen LLP all the company's financial records and
related data, as well as the minutes of shareholders' and directors' meetings. 
Furthermore, management believes that all representations made to Arthur
Andersen LLP during its audit were valid and appropriate.

Management of the company has established and maintains a system of internal
control that provides for appropriate division of responsibility, reasonable
assurance as to the integrity and reliability of the consolidated financial
statements, the protection of assets from unauthorized use or disposition, and
the prevention and detection of fraudulent financial reporting, and the
maintenance of an active program of internal audits.  Management believes
that, as of February 2, 1996, the company's system of internal control is
adequate to accomplish the objectives discussed herein.

Two directors of the company, not members of management, serve as the audit
committee of the board of directors and are the principal means through which
the board supervises the performance of the financial reporting duties of
management.  The audit committee meets with management, the internal audit
staff and the company's independent auditors to review the results of the
audits of the company and to discuss plans for future audits.  At these
meetings, the audit committee also meets privately with the internal audit
staff and the independent auditors to assure its free access to them.



/s/  MICHAEL J. SMITH                   /s/  STEPHEN A. ORUM        
     Michael J. Smith                        Stephen A. Orum
     Chief Executive Officer                 Chief Financial Officer
                                           

       














                                                                            
                                                                          34
REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


To the Board of Directors and Shareholders of Lands' End, Inc.:

We have audited the accompanying consolidated balance sheets of Lands' End,
Inc. (a Delaware corporation) and its subsidiaries as of February 2, 1996, and
January 27, 1995, and the related consolidated statements of operations,
shareholders' investment and cash flows for each of the three years in the
period ended February 2, 1996.  These financial statements are the
responsibility of the company's management.  Our responsibility is to express
an opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Lands' End, Inc. and
subsidiaries as of February 2, 1996, and January 27, 1995, and the results of
their operations and their cash flows for each of the three years in the
period ended February 2, 1996, in conformity with generally accepted
accounting principles.

As explained in Note 3 to the consolidated financial statements, effective
January 30, 1993, the company changed its method of accounting for income
taxes.



/s/  ARTHUR ANDERSEN LLP 
     Milwaukee, Wisconsin 
     March 8, 1996 



    
Item 9.  Changes in and Disagreements on Accounting and Consolidated Financial 
         Disclosure

    The company has had no change in, or disagreements with, its independent   
    certified public accountants on accounting and financial disclosure.






                                                                               
         



                                                                          35
                                 Part III

Item 10.  Directors and Executive Officers of the Registrant

    The information required by this item with respect to directors of the     
    company is incorporated herein by reference to pages 2 through 5 of        
    the Lands' End, Inc. Notice of 1996 Annual Meeting and Proxy Statement     
    dated April 22, 1996 (the "Proxy Statement").

    The information required by this item with respect to executive            
    officers of the company is included on page 9 in Part I of this            
    Form 10-K report.

Item 11.  Executive Compensation

    The information required by this item is incorporated herein by            
    reference to pages 5 through 10 of the Proxy Statement.

Item 12.  Security Ownership of Certain Beneficial Owners and Management

    The information required by this item is incorporated herein by            
    reference to page 12 of the Proxy Statement.

Item 13.  Certain Relationships and Related Transactions

    The information required by this item is incorporated herein by            
    reference to pages 4 and 5 of the Proxy Statement.































    
                                                                          36
                                 PART IV.                                   

Item 14.  Exhibits, Consolidated Financial Statement Schedules and Reports     
       on Form 8-K

          (a)  1.  Consolidated Financial Statements 
                     See index on page 2.

               2.  Exhibits

                  Table                                             Exhibit
                  Number                Description                 Number
                  ------                -----------                 -------

                   (10)     Sixth Amendment to Loan Agreement          1
                              between the company and the         
                              American National Bank and Trust  
                              Company of Chicago, dated       
                              December 6, 1995

                   (11)     Statement of recomputation of                
                              earnings per share                       2

                   (23)     Consent of Arthur Andersen LLP             3


          (b)   Reports on Form 8-K

                There were no reports filed on Form 8-K during the 
                three-month period ended February 2, 1996.




























                                                                               
                                                                     37
                                 SIGNATURES                                   

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized on April 29, 1996.


                                            LANDS' END, INC.

                                    By /s/  STEPHEN A. ORUM
                                            ---------------------------        
                                            Stephen A. Orum
                                            Executive Vice President, 
                                            Chief Operating Officer and
                                            Chief Financial Officer


Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities shown, as of April 29, 1996.

/s/  GARY C. COMER          Chairman of the Board and Director
- ---------------------------
     Gary C. Comer


/s/  RICHARD C. ANDERSON    Vice Chairman of the Board and Director
- ---------------------------  
     Richard C. Anderson


/s/  MICHAEL J. SMITH       President and Chief Executive Officer
- ---------------------------
     Michael J. Smith


/s/  JOHN N. LATTER         Director
- ---------------------------
     John N. Latter


/s/  DAVID B. HELLER        Director
- ---------------------------
     David B. Heller


/s/  HOWARD G. KRANE        Director
- ---------------------------
     Howard G. Krane







                                                                        


                                                                        38     
                                                       

   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS ON SUPPLEMENTARY SCHEDULE


We have audited in accordance with generally accepted auditing standards, the
consolidated financial statements included in the Lands' End, Inc. annual
report to shareholders included in this Form 10-K, and have issued our report
thereon dated March 8, 1996.  Our audit was made for the purpose of forming an
opinion on those statements taken as a whole.  The schedule on page 40 of this
Form 10-K is the responsibility of the company's management and is presented
for purpose of complying with the Securities and Exchange Commission's rules
and is not part of the basic consolidated financial statements.  This schedule
has been subjected to the auditing procedures applied in the audit of the
basic consolidated financial statements and, in our opinion, fairly states in
all material respects the financial data required to be set forth therein in
relation to the basic consolidated financial statements taken as a whole.





/s/  ARTHUR ANDERSEN LLP
     Milwaukee, Wisconsin    
     March 8, 1996





























                                                                               
                                                                     



                                                                          39

                      LANDS' END, INC. & SUBSIDIARIES
                                SCHEDULE II
                     VALUATION AND QUALIFYING ACCOUNTS
                          (Dollars in thousands)

                               Balance,   Amounts     Write-Offs   Balance,
                               Beginning  Charged to   Against     End of
                               of Period  Net Income   Reserve     Period
                               ---------  ----------   -------     ------
Reserve for Returns:

Year Ended February 2, 1996     $ 5,011    $145,626    $146,082    $  4,555
                                =======    ========   =========    ========

Year Ended January 27, 1995     $ 3,907    $148,643    $147,539    $  5,011    
                                =======    ========    ========    ========

Year Ended January 28, 1994     $ 4,005    $117,449    $117,547    $  3,907
                                =======    ========    ========    ========


                                

          


































                                        
                                                                         40
                LIST OF DOCUMENTS INCORPORATED BY REFERENCE


In addition to the exhibits filed with this report, the exhibits listed 
below have been heretofore filed with the Securities and Exchange 
Commission as exhibits to the company's registration statement on Form S-8
(File No. 033-63461) and on Form S-1 (File No. 33-08217) or to other filings
with the Commission and are incorporated herein as exhibits by reference,
pursuant to Rule 24 of the SEC Rules of Practice.  The exhibit number of the
document so filed is stated next to the description of such exhibit.  The file
number for all other documents is 1-9769.

     Table               Description                        Exhibit   Doc
     Number                of Item                          Number    Desc
     ------              -----------                        -------   ----
      (3)    Articles of Incorporation and By-laws: 

             Certificate of Incorporation of the company,      1     S-1
                  as amended through October 3, 1986.         
 
             Amendment to Certification of Incorporation of    3     10-Q
                  the company, dated August 10, 1987.              Oct 1987

             Amendment to Certificate of Incorporation of      4     10-Q
                  the company, dated May 20, 1994.                July 1994    

             Amended and Restated By-laws of the company.      2     10-K
                                                                     1993

      (4)    Equity Instrument and Agreements relating        
                  to Debt Obligations:
             
             Form of Stock Certificate to evidence the         1     10-Q
                  Common stock.                                    Aug 1990

             First Amendment to the Lands' End                 2     S-8
                  Retirement Plan                                  Oct 1995

      (10)   Material Contracts:

             Form of letter from bank approving the            7     10-K 
                  company's unsecured line of credit                 1992
                  and corresponding note.

             Term Loan Note and Loan Agreement between        11     10-Q
                  the company and the American National            Aug 1990
                  Bank and Trust Company of Chicago.

             Fifth Amendment to Loan Agreement between the     2     10-Q 
                  company and the American National Bank           Oct 1994    
                  and Trust Company of Chicago, dated
                  November 22, 1994                   

      





                                                                          41
                            Description                     Exhibit  Doc
  Number                     of Item                        Number   Desc
  ------                    -----------                     -------  -----
   
   (10)     Buying Agreement between the company and           7     10-Q
                 the European Buying Agency, Ltd.                  Nov 1990

            Salaried Incentive Bonus Plan                      9     S-1

            Second Amended and Restated 1989                  12     10-Q
                 Restricted Stock Plan of the company              Nov 1991
                           
            Stock Option Plan of the company                   1     10-K
                                                                     1995

            Amended and Restated Retirement Plan,              3     10-K
                 dated February 1, 1992                              1994 
  
            Form of Director Deferred Compensation             1     10-Q      
                 Agreement                                         July 1995   
                                            






































                                                                        42



 
                                                               Exhibit 10.1

SIXTH AMENDMENT TO LOAN AGREEMENT

     THIS SIXTH AMENDMENT ("Amendment") is entered into as of this 6th day
of December 1995, by and between Lands' End, Inc. ("Borrower"), and
AMERICAN NATIONAL BANK AND TRUST COMPANY OF CHICAGO ("Bank").

     WHEREAS, Borrower executed in favor of Bank a Loan Agreement dated
July 19, 1990, in exchange for Bank's agreement to lend monies to Borrower
(the "Loan Agreement"), which Loan Agreement has been amended by a First
Amendment to Loan Agreement dated as of June 1, 1991, a Second Amendment to
Loan Agreement dated as of January 27, 1992, a Third Amendment to Loan
Agreement dated as of December 11, 1992, a Fourth Amendment to Loan
Agreement dated as of December 1, 1993, a Fifth Amendment dated as of
November 22, 1994 (said Loan Agreement and Amendments herein referred to as
the "Loan Agreement"); and

     WHEREAS, the Bank and Borrower wish to extend the time within which
disbursement of the Term Loan may be made; and

     WHEREAS, the parties hereto desire and have agreed to enter into this
Amendment in order to amend certain terms of the Loan Agreement; and

     NOW, THEREFORE, in consideration of the above recitals, the mutual
promises and agreements of the parties set forth herein and other good and
valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties hereto agree to amend the Loan Agreement as
follows:

     1.  Extension of Final Disbursement Date.  The Final Disbursement Date 
         under the Loan Agreement is hereby extended to December 31, 1996.

     2.  Amendment to Section 5.16.  Section 5.16 of the Loan Agreement is  
         hereby amended to read in its entirety as follows:

         On the last day of each of the Borrower's fiscal years, the        
         Borrower's ratio of Consolidated Liabilities (exclusive of         
         Subordinated Debt) to Consolidated Tangible Net Worth shall not    
         exceed 0.85 to 1.0.   

     3.  This Amendment shall be incorporated into and made a part of the   
         Loan Agreement and all other related loan documents executed by    
         Borrower.

     4.  All terms and provisions of the Loan Agreement and all other       
         related loan documents between Borrower and Bank, except as        
         expressly modified herein, shall continue in full force and        
         effect, and Borrower hereby confirms each and every one of its     
         obligations under the Loan Agreement as amended herein.

     5.  This Amendment shall be governed by, and construed in accordance   
         with, the internal laws of the State of Illinois.

     6.  This Amendment shall inure to the benefit of Bank's successors and 
         assigns, and shall be binding upon Borrower's successors and       
         assigns.




     IN WITNESS WHEREOF, the parties hereto have executed this Amendment as
of the day and year first written above.


                                   LANDS' END, INC., a Delaware corporation




                                   By:   MICHAEL L. KRENTZ             

                                   Its:  Treasurer                     


ACCEPTED BY:

AMERICAN NATIONAL BANK AND TRUST
COMPANY OF CHICAGO



By:   WILLIAM D. RYAN           

Its:  Second Vice President     

































 
                                                             Exhibit 11.2
                     COMPUTATION OF EARNINGS PER SHARE

                     LANDS' END, INC. AND SUBSIDIARIES
                     COMPUTATION OF EARNINGS PER SHARE
                 (In thousands, except per share amounts)

                                  Three Months Ended    Twelve Months Ended
                                  Feb. 2,    Jan. 27,   Feb. 2,    Jan. 27,
                                    1996       1995       1996       1995  

Net income                        $25,787    $23,972    $30,555    $36,096 

Average shares of common stock
  outstanding during the period    33,676     34,872     34,230     35,156

Incremental shares from assumed
  exercise of stock options 
  (primary)                            10         96         28        154
                                    
                                   33,686     34,968     34,258     35,310 

Primary earnings per share        $  0.77    $  0.69    $  0.89    $  1.03  
                         

Average shares of common stock
  outstanding during the period    33,676     34,872     34,230     35,156

Incremental shares from assumed
  exercise of stock options
  (fully diluted)                      18        102         28        154 
                                   33,694     34,974     34,258     35,310 

Fully diluted earnings per share  $  0.77    $  0.69    $  0.89    $  1.03

Average shares of common stock
  outstanding during the period    33,676     34,872     34,230     35,156

Basic earnings per share          $  0.77    $  0.69    $  0.89    $  1.03 





















                                                              Exhibit 23.3


                CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent public accountants, we hereby consent to the incorporation
of our reports included in this Form 10-K, into the Company's previously
filed Registration Statement on Form S-8 (File No. 033-63461).





       
/s/  ARTHUR ANDERSEN LLP
     Milwaukee, Wisconsin
     April 29, 1996





































































 

5 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM CONSOLIDATED BALANCE SHEETS, CONSOLIDATED STATEMENTS OF OPERATIONS, AND COMPUTATION OF EARNINGS PER SHARE AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS AND EXHIBIT. 1,000 YEAR FEB-02-1996 FEB-02-1996 $17,176 0 8,064 0 164,816 222,089 159,040 60,055 323,497 114,744 0 0 0 402 200,790 323,497 1,031,548 1,031,548 588,017 588,017 0 0 2,771 50,925 20,370 30,555 0 0 0 $30,555 $0.89 $0.89