UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.  20549


                            ________
                            FORM 8-K

                         CURRENT REPORT


                PURSUANT TO SECTION 13 OR 15(d)
             OF THE SECURITIES EXCHANGE ACT OF 1934


Date of Report(Date of earliest event reported) January 23, 2001

                        LANDS' END, INC.
    (exact name of registrant as specified in its charter)





    DELAWARE                 1-9769              36-2512786
(State or other           (Commission         (I.R.S. Employer
  jurisdiction            File Number)         Identification
of incorporation)                                  Number)




 Lands' End Lane, Dodgeville, Wisconsin             53595
(Address of principal executive offices)          (Zip Code)


Registrant's telephone number     608-935-9341
     including area code
               INFORMATION INCLUDED IN THIS REPORT


Item 5.  Other Events.

         Attached as Exhibit 99 to this report is a news release
issued by Lands' End, Inc., announcing that its board of
directors has revised the securities trading policy applicable to
its officers and directors.












                           SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act
of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, its duly authorized officer and
chief financial officer.
































                                    LANDS' END, INC.


January 25, 2001            By: /s/ STEPHEN A. ORUM
                                    Stephen A. Orum
                                    Executive Vice President &
                                    Chief Financial Officer

                                                EXHIBIT 99

FOR IMMEDIATE RELEASE

        LANDS' END REVISES ITS SECURITIES TRADING POLICY

DODGEVILLE, WIS. . . .  January 23, 2001 . . .  Lands' End, Inc.
(LE) announced today that its board of directors has revised the
securities trading policy applicable to its officers and
directors.  Subject to certain exceptions, the policy permits
covered persons to conduct purchases and sales of the company's
securities only during specified "window" periods.  These periods
are currently defined as the 30 business days commencing on the
third business day following the public release of the company's
sales and earnings information for each fiscal year, for each of
its first and second fiscal quarters, and for the first 47 weeks
of its fiscal year (or comparable eleven-month period).

     In light of recent rule changes adopted by the Securities
and Exchange Commission, the board of directors has revised the
company's trading policy to permit purchases and sales by covered
persons to be made outside the applicable window periods if the
transactions are made pursuant to a written contract, instruction
or plan that has been designated by the company as a "qualified
trading program."

     The company expects that its officers and directors will
engage in transactions from time to time, both within and without
window periods, pursuant to qualified trading programs.  Without
limiting the foregoing, Gary Comer and certain trusts for the
benefit of his family intend to enter into qualified trading
programs whereby an independent brokerage firm will have
discretion to sell a total of approximately one million shares of
the company's common stock on their behalf during 2001.  Mr.
Comer has advised the company that such sales will be made to
diversify holdings and for estate planning purposes, and that
such sales will be in addition to any shares that Mr. Comer may
sell from time to time during window periods pursuant to an
existing shelf registration statement or otherwise.  Mr. Comer
and trusts for the benefit of his family currently own
approximately 16.7 million shares, or about 57% of the
approximately 29.3 million shares of the company's common stock
outstanding.

     Lands' End is a leading direct merchant of traditionally
styled, classically inspired clothing, offered to customers
throughout the world through regular mailings of its monthly and
specialty catalogs and via the Internet at www.landsend.com.

                               -0-

Contact Charlotte LaComb: 608-935-4835