SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934
(Amendment No. 8 )*

Lands' End, Inc.
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(Name of Issuer)

Common Stock, par value $.01 per share
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(Title of Class of Securities)

515086106
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(CUSIP Number)

December 31, 2001
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(Date of Event which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

[_]  Rule 13d-1(b)
[_]  Rule 13d-1(c)
[X]  Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).

Page 1 of 5 Pages

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CUSIP NO. 515086106                                    Page 2 of 5
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NAMES OF REPORTING PERSONS
1    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (entities only)

Gary C. Comer
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (see instructions)
2                                                              (a) [_]
(b) [_]
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SEC USE ONLY
3
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CITIZENSHIP OR PLACE OF ORGANIZATION
4
United States of America
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SOLE VOTING POWER
5
NUMBER OF            15,648,309 (See Item 4)
SHARES       -----------------------------------------------------------
SHARED VOTING POWER
BENEFICIALLY      6
OWNED BY             None (See Item 4)
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EACH               SOLE DISPOSITIVE POWER
7
REPORTING             15,648,309 (See Item 4)
PERSON       -----------------------------------------------------------
SHARED DISPOSITIVE POWER
WITH          8
None
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9
15,648,309 (See Item 4)
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CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
10    (see instructions)
[_]
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
11
52.58%
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TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
12
IN
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CUSIP NO. 515086106                                     Page 3 of 5
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---------------------------------                      -------------------------

Item 1(a)    Name of Issuer: Lands' End, Inc.

Item 1(b)    Address of Issuer's Principal Executive Offices: One Lands' End
Lane, Dodgeville, Wisconsin 53595

Item 2(a)    Name of Person Filing: Gary C. Comer

Item 2(b)    Address of Principal Business Office or, if none, Residence: c/o
Gary Comer, Inc., 20875 Crossroads Circle, Suite 100, Waukesha, Wisconsin 53186

Item 2(c)    Citizenship: United States of America

Item 2(d)    Title of Class of Securities: Common Stock, par value, $.01 per
share

Item 2(e)    CUSIP Number: 515086106

Item 3. If this statement is filed pursuant to (S)(S)240.13d-1(b) or
240.13d-2(b) or (c), check whether the person filing is a:

(a)   [_]    Broker or dealer registered under section 15 of the Act (15 U.S.C.
78o).

(b)   [_]    Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).

(c)   [_]    Insurance company as defined in section 3(a)(19) of the Act
(15 U.S.C. 78c).

(d)   [_]    Investment company registered under section 8 of the Investment
Company Act of 1940 (15 U.S.C. 80a-8).

(e)   [_]    An investment advisor in accordance with (S)240.13d-1(b)(1)(ii)E);

(f)   [_]    An employee benefit plan or endowment fund in accordance with
(S)240.13d-1(b)(1)(ii)(F);

(g)   [_]    A parent holding company or control person in accordance with
(S)240.13d-1(b)(1)(ii)(G);

(h)   [_]    A savings association as defined in Section 3(b) of the Federal
Deposit Insurance Act (12 U.S.C. 1813);

(i)   [_]    A church plan that is excluded from the definition of an investment
company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C.
80a-3);

(j)   [_]    Group, in accordance with (S)240.13d-1(b)(1)(ii)(J).

Item 4.   Ownership

Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.

(a)   Amount beneficially owed: 15,648,309 (See Note to Item 4 below)

(b)   Percent of class: 52.58%, based on 29,761,422 shares of the Issuer's
common stock outstanding as of November 29, 2001.

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CUSIP NO. 515086106                                   Page 4 of 5
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(c)  Number of shares as to which the person has:

(i)     Sole power to vote or to direct the vote:  15,648,309

(ii)    Shared power to vote or to direct the vote:  No shares

(iii)   Sole power to dispose or to direct the disposition of:  15,648,309
(See Note to Item 4 below)

(iv)    Shared power to dispose or to direct the disposition of: No shares

Note to Item 4
--------------

All share amounts shown to be owned beneficially by the reporting person include
(i) 353,559 shares of the Issuer's common stock which are held by a trust for
the benefit of the reporting person and his children for which the reporting
person does not serve as trustee and (ii) 1,942,933 shares of the Issuer's
common stock which are held by trusts for the benefit of the reporting person's
children for which the reporting person does not serve as trustee. The reporting
person disclaims beneficial ownership of all such shares, except to the extent
of his pecuniary interest in such shares, if any, and this report shall not be
deemed an admission that reporting person is the beneficial owner of such
securities for purposes of Section 16 or any other purposes.

Item 5. Ownership of Five Percent or Less of a Class

If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than 5
percent of the class of securities, check the following: [_].

Item 6. Ownership of More than Five Percent on Behalf of Another Person

Not applicable.

Item 7. Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on by the Parent Holding Company or Control
Person

Not applicable.

Item 8. Identification and Classification of Members of the Group

Not applicable.

Item 9. Notice of Dissolution of Group

Not applicable.

Item 10. Certification

Not applicable.

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CUSIP NO. 515086106                                   Page 5 of 5
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SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Date: January 23, 2002

/s/ Gary C. Comer
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Gary C. Comer