Michael Holahan is the senior vice president of marketing for Lands’ End, Inc. In this role, he is responsible for developing and implementing uni-channel marketing strategies that focus on customer acquisition and retention to drive brand profitability. He also leads the global uni-channel marketing and customer research team to create a consistent customer engagement strategy and to drive execution for customer engagement across all channels.
Holahan has more than 25 years of customer strategy and uni-channel marketing experience. He excels at creating innovative marketing and digital strategy development, and has extensive experience in acquisition, retention, multimedia advertising, branding, promotion, database analytics, research, and credit card program development.
Prior to joining Lands’ End, Holahan served as vice president of marketing for Victoria’s Secret Direct for seven years. He previously was with First USA as their vice president of partnership marketing. He also has held progressive leadership roles at Columbia House, Sports Illustrated, Martha Stewart Living and Jockey International.
Holahan received his Bachelor of Business Administration, Marketing & Management from University of Wisconsin, Madison.