Biography

Sarah Sylvester is the Chief Marketing Officer for Lands’ End, Inc. In this role, she leads the company’s global marketing organization, overseeing brand strategy, integrated marketing and customer engagement to drive growth and deepen consumer connection.

Sylvester brings more than 20 years of experience driving marketing strategy and brand transformation. Most recently, as Executive Vice President of Marketing at Victoria’s Secret, she led brand reinvention across Victoria’s Secret and PINK – evolving marketing ecosystems, scaling loyalty and influencer programs, enhancing digital and lifecycle capabilities, and executive producing the 2024 Victoria’s Secret Fashion Show.

Sylvester began her career in public relations at Victoria’s Secret before moving to PINK. She holds a bachelor’s degree in marketing from The Ohio State University, Fisher College of Business.