Lands' End Introduces Pink Thread Project to Support and Raise Awareness for Breastcancer.org
By simply ordering and applying one of six pink thread icons on any
"We all share a common thread of support when it comes to breast cancer. It either affects us personally or through family, friends and colleagues.
The curated collection of six pink icons includes the
Additional Pink Thread Project Initiatives
Throughout the month of October, other
- Landsend.com Goes Pink - On
October 1, 2014, landsend.com will feature a pink logo and banners on the company's home page in solidarity and support of Breast Cancer Awareness Month.
- Share Your #PinkThread - Through the month of October, supporters can share a photo/image of who or what their "Pink Thread" is in their life on Facebook (facebook.com/landsend), Twitter (@LandsEnd) and Instagram (@LandsEnd).
Lands' Endwill donate $1to Breastcancer.org for each photo posted (up to $10,000) using the hashtag #PinkThread. Pink Thread Project Women'sSwim Tee - Lands' Endwill also offer an exclusive women's Swim Tee in pink with $5of every purchase benefitting Breastcancer.org. This pink tee can also be embroidered with a Pink Thread icon and 75 percent of the application fee will also be donated.
- Lands' End Pink in Stores - During the month of October,
Lands' Endwill donate 10% of the purchase price of all fall/winter pink women's apparel and accessory items sold in Lands' End Shopsat Sears and Lands' End Full Price Stores to Breastcancer.org.
- Lands' End Business Outfitters - The business division of
Lands' Endis also taking part in the Pink Thread Project. Now through the month of October, 5% of the purchase price of a select assortment of customized pink apparel and promotional items will be donated to Breastcancer.org. Items can be found at http://business.landsend.com/pink.
Breastcancer.org is the leading resource for breast health and breast cancer information and support, with more than 7,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, Breastcancer.org receives more than 15 million visits each year.
Video - http://www.youtube.com/watch?v=if0jxC5kGXs
Photo - http://photos.prnewswire.com/prnh/20140922/147591
Logo - http://photos.prnewswire.com/prnh/20131104/CG10218LOGO
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