Lands' End Launches New Fall Campaign To Capture Brand Spirit
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7599551-lands-end-2015-ad-campaign/
- The Quality.Time campaign is focused on the loyal, long-term customer and celebrates multi-generational families with a strong sense of community and heartfelt connections. Leveraging the current strength of the
Lands' End brand, it showcases great classics, apparel and accessories for the entire family. - A Closer Look at the Land provides a new view of
Lands' End with a journey to explore the true identity of the company's core values through nature's beauty. The campaign features additional styles to appeal to a wider audience shown through beautiful, rich imagery that embraces nature's finest moments.
"This is an exciting time at
In addition to a new look and feel for campaign imagery, the company is rolling out new initiatives to best tell the brand story:
- The brand campaign will appear in major publishers including
Conde Nast , Hearst, Bloomberg, New York Times,Wall Street Journal and Time Inc. - In addition, these efforts are complemented with online digital advertising and featured on news and lifestyle properties.
- Landsend.com will experience a refresh to better serve all customers with a streamlined check-out process, along with other site improvements. A newly designed index will be launched later this month.
- For the fall apparel launch, customers will start to receive
Lands' End catalogs with a new format that offers easier shopping, more product offerings and photographs that tell stories reflecting the new campaigns.
ABOUT
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lands-end-launches-new-fall-campaign-to-capture-brand-spirit-300131656.html
SOURCE
News Provided by Acquire Media