Lands' End Kids Launches Digital "First-day Faves" Pop-up Shops for Back-to-School

DODGEVILLE, Wis., July 21, 2014 /PRNewswire/ -- "What to wear?" is a question that will soon be asked by millions of kids preparing for their first day back to school. Now, Lands' End Kids, with help from The Bakery by POPSUGAR, offers some quick answers. Beginning on July 21, seven style influencers and popular PopSugar Select mom bloggers will curate a collection of "First-day Faves" with a new digital pop-up shop launching each week at landsend.com/firstdayfaves. Featured items will be offered at a 25 percent discount.

"We work hard so families can find the perfect back-to-school outfits in a convenient way," said Steve Rado, chief marketing officer, Lands' End. "Not only do we have an easy-to-shop collection at Landsend.com, but our new digital pop-up shops help parents and kids quickly navigate first-day looks at an even greater value."

From "Preppy Play" to "Girl Meets Playground"
Each of the digital pop-up shops will include three themed looks based on the back-to-school trends as selected by the style influencers. Looks will include everything a child needs for his or her first day — from backpacks and boots to blazers and blouses. One pop-up shop will be featured each week, so families are encouraged to check back for the newest shop and fresh ideas.

Among the many looks, pop-up shoppers will notice eclectic outfitting inspired by nature, layering, jeanswear and dress-up comfort — all reflecting the on-trend style at Lands' End Kids. Looks will feature style for kids of various ages along with various needs such as dress code and school uniform. Below is the schedule for the pop-up shops at Landsend.com/firstdayfaves:

• July 21, Jacinda Boneau of Pretty Prudent
• July 28, Leila Lewis of Inspired by This
• Aug. 4, Rachel Faucett of Handmade Charlotte
• Aug. 11, Jamie Sanders of  Scattered Thoughts of a Crafty Mom
• Aug. 18, Melissa Griffiths of  Bless This Mess
• Aug. 25, Allison Waken of All For The Boys
• Sept. 1, Vera Sweeney of Lady and the Blog

ABOUT LANDS' END
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, Lands' End Shops at Sears, Lands' End Inlets and around the world. Lands' End is publicly traded and listed on NASDAQ under the trading symbol (LE).

URL: www.landsend.com/firstdayfaves

Logo - http://photos.prnewswire.com/prnh/20131104/CG10218LOGO

SOURCE Lands' End