DODGEVILLE, Wis., Dec. 02, 2015 (GLOBE NEWSWIRE) -- Lands' End announces the launch of the new Lighthouse by Lands' End label, a new retail concept designed to enhance the customer experience within the current Lands' End Shops at Sears. The first concept store featuring the Lighthouse by Lands' End label and presentation has recently launched at the Willow Grove Park Mall in Willow Grove, Pennsylvania, on November 27, 2015. Starting in February 2016, the
concept will be introduced in an additional eight Sears locations.
A photo accompanying this release is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/6714c238-7b44-49ee-a449-8ad5cee7aa04
The merchandise presentation will feature a distinctive Lighthouse logo and messaging drawing upon the company's heritage. Lighthouse by Lands' End will deliver the same great merchandise quality and unparalleled value that loyal Lands' End customers know and love
with a unique approach to the company's iconic American style.
"Lighthouse by Lands' End is a beautiful new approach to present a segment of the brand. Under the new label, we are compelled to honor our proud heritage. The lighthouse is the beacon that points to where we're going, a bright future that keeps us striving to consistently give our customers new experiences and updated products from a trusted brand," said Federica Marchionni, CEO, Lands' End. "As we develop the Lighthouse by Lands' End collection for next year, we will focus on classic, casual styles that, like the lighthouse itself, will stand true to our heritage."
The Lighthouse by Lands' End retail location at Willow Grove Park Mall will have its own mall entrance located on the second floor of the Sears store, featuring 9,000 square feet of selling space.
Historically, Lands' End has supported the restoration of American lighthouses. Most recently, Lands' End announced the funding of a Historic Structures Report administered by the U.S. Lighthouse Society, the first step in saving the storied Alcatraz Island Lighthouse in partnership with the National Park Service and the U.S. Coast Guard. For more information on the partnership,
please see http://www.landsend.com/sustainability/alcatraz/.
"Leveraging the DNA of our brand, Lands' End is excited to partner with the U.S. Lighthouse Society in ongoing efforts to raise awareness and help preserve America's historic lighthouses," said Ms. Marchionni. "Since the company was founded in 1963, the lighthouse has been a treasured symbol of our brand's heritage. While our company has evolved over the past 50 years, our love of lighthouses and our rich nautical history has stayed the course."
ABOUT LANDS' END
Lands' End, Inc. (NASDAQ:LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products. We offer products through catalogs, online at www.landsend.com and affiliated specialty and international websites, and through retail locations, primarily at Lands' End Shops at Sears® and standalone Lands' End Inlet® Stores. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to
deliver timeless style for men, women, kids and the home.
Lands' End® and Lands' End Inlet® are registered trademarks of Lands' End Direct Merchants, Inc., and Lighthouse by Lands' End™ is a trademark of Lands' End Direct Merchants, Inc.; all rights reserved.
The photo is also available via AP PhotoExpress.
Contact:
Michele Casper
Lands' End
608-935-4633
michele.casper@landsend.com
@LEprMichele
Source:
Lands' End, Inc.
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