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                               UNITED STATES
                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549
                              _______________

                                 FORM 10-Q

(Mark one)
    X     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934.
          For the Quarter Ended JULY 28, 2000
                            OR
          TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934.

          For the transition period from ...... to ......

                        Commission file number 1-9769

                               LANDS' END, INC.
            (Exact name of registrant as specified in its charter)

DELAWARE                                      36-2512786
(State or other jurisdiction of               (I.R.S. Employer
incorporation or organization)                Identification No.)

Lands' End Lane, Dodgeville, WI               53595
(Address of principal executive               (Zip code)
offices)

Registrant's telephone number,                608-935-9341
including area code

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.

          Yes   X                             No

Indicate  the number of shares outstanding of each of the issuer's  classes
of common stock as of September 8, 2000:

Common stock, $.01 par value 30,294,857 shares outstanding





                       LANDS' END, INC. & SUBSIDIARIES
                              INDEX TO FORM 10-Q


                                                                    Page
PART I.  FINANCIAL INFORMATION                                     Number

   Item 1.  Financial Statements

            Consolidated Statements of Operations for the
               Three Months Ended July 28, 2000, and
               July 30, 1999.....................................     3

            Consolidated Statements of Operations for the
               Six Months Ended July 28, 2000, and
               July 30, 1999.....................................     4

            Consolidated Balance Sheets at July 28, 2000, and
               January 28, 2000 .................................     5

            Consolidated Statements of Cash Flows for the
               Six Months Ended July 28, 2000, and
               July 30, 1999 ....................................     6

            Notes to Consolidated Financial Statements...........  7-10

   Item 2.  Management's Discussion and Analysis of
               Financial Condition and Results of
               Operations........................................ 11-16

   Item 3.  Quantitative and Qualitative Disclosures About
            Market Risk..........................................    17

PART II. OTHER INFORMATION

   Item 1.  Legal Proceedings....................................    18

   Item 4.  Submission of Matters to a Vote of
               Security Holders..................................    18

   Item 6.  Exhibits and Reports on Form 8-K.....................    18

   Signature.....................................................    19











                                                                          2
                        PART I.  FINANCIAL INFORMATION


Item 1.  Financial Statements


                      LANDS' END, INC. & SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF OPERATIONS
                   (In thousands, except per share data)

                                                Three months ended
                                                July 28,  July 30,
                                                 2000      1999
                                                   (unaudited)

Net sales                                       $255,545     $254,616

  Cost of sales                                  132,674      136,400

Gross profit                                     122,871      118,216

  Selling, general and
    administrative expenses                      125,598      109,429
  Reversal of non-recurring charge                     -         (275)

Income (loss) from operations                     (2,727)       9,062

  Other income (expense):
    Interest expense                                (217)        (358)
    Interest income                                  500           36
    Other                                           (542)      (1,672)

    Total other expense                             (259)      (1,994)

Income (loss) before income taxes                 (2,986)       7,068
  Income tax provision (benefit)                  (1,105)       2,615

Net income (loss)                               $ (1,881)    $  4,453

Basic earnings (loss) per share                 $  (0.06)    $   0.15

Diluted earnings (loss) per share               $  (0.06)    $   0.14

Basic weighted average shares outstanding
  outstanding                                     30,295       30,057
Diluted weighted average shares
  outstanding                                     30,722       30,783

The accompanying notes to consolidated financial statements are an integral
part of these consolidated statements.








                                                                          3





                       LANDS' END, INC. & SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                    (In thousands, except per share data)

                                                 Six months ended
                                               July 28,    July 30,
                                                 2000        1999
                                                    (unaudited)

Net sales                                      $521,590    $544,225

  Cost of sales                                 277,820     300,575

Gross profit                                    243,770     243,650

  Selling, general and
    administrative expenses                     245,177     225,715
  Reversal of non-recurring charge                    -      (1,598)

Income (loss) from operations                    (1,407)     19,533

  Other income (expense):
    Interest expense                               (347)       (967)
    Interest income                               1,219          38
    Other                                        (1,987)     (1,204)

Total other expense                              (1,115)     (2,133)

Income (loss) before income taxes                (2,522)     17,400
  Income tax provision (benefit)                   (933)      6,438

Net income (loss)                              $ (1,589)   $ 10,962

Basic earnings (loss) per share                $  (0.05)   $   0.37

Diluted earnings (loss) per share              $  (0.05)   $   0.36

Basic weighted average shares outstanding        30,246      30,032

Diluted weighted average shares outstanding      30,791      30,656

The accompanying notes to consolidated financial statements are an integral
part of these consolidated statements.












                                                                          4
                      LANDS' END, INC. & SUBSIDIARIES
                       CONSOLIDATED BALANCE SHEETS
                              (In thousands)

                                           July 28,      January 28,
                                             2000           2000
                                          (unaudited)
Assets
Current assets:
  Cash and cash equivalents                $ 20,050      $ 76,413
  Receivables, net                           15,986        17,753
  Inventory                                 206,854       162,193
  Prepaid advertising                        17,718        16,572
  Other prepaid expenses                      8,214         5,816
  Income taxes receivable                     1,244             -
  Deferred income tax benefits               10,661        10,661
Total current assets                        280,727       289,408

Property, plant and equipment, at cost:
  Land and buildings                        102,910       102,776
  Fixtures and equipment                    190,678       175,910
  Leasehold improvements                      4,453         4,453
Total property, plant and equipment         298,041       283,139
  Less-accumulated depreciation
    and amortization                        129,112       117,317
Property, plant and equipment, net          168,929       165,822
Intangibles, net                                659           966
Total assets                               $450,315      $456,196

Liabilities and shareholders' investment
Current liabilities:
  Lines of credit                          $ 19,200      $ 11,724
  Accounts payable                           79,822        74,510
  Reserve for returns                         5,388         7,869
  Accrued liabilities                        35,741        43,754
  Accrued profit sharing                        180         2,760
  Income taxes payable                            -        10,255
Total current liabilities                   140,331       150,872

Deferred income taxes                         9,117         9,117

Shareholders' investment:
  Common stock, 40,221 shares issued            402           402
  Donated capital                             8,400         8,400
  Additional paid-in capital                 31,541        29,709
  Deferred compensation                        (178)         (236)
  Accumulated other comprehensive income      3,824         2,675
  Retained earnings                         452,841       454,430
  Treasury stock, 9,926 and 10,071
    shares at cost, respectively           (195,963)     (199,173)
Total shareholders' investment              300,867       296,207
Total liabilities and shareholders'
  investment                               $450,315      $456,196

The accompanying notes to consolidated financial statements are an integral
part of these consolidated balance sheets.

                                                                          5



                        LANDS' END, INC. & SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                                (In thousands)
                                                      Six Months Ended
                                                    July 28,    July 30,
                                                      2000        1999
                                                        (unaudited)

Cash flows from (used for) operating activities:
  Net income (loss)                                  $ (1,589)  $ 10,962
    Adjustments to reconcile net income (loss) to
      net cash flows from operating activities:
       Non-recurring credit                                 -     (1,598)
       Depreciation and amortization                   11,629     10,275
       Deferred compensation expense                       58        101
       Loss on disposal of fixed assets                     -        538
       Changes in current assets and liabilities:
         Receivables, net                               1,767      8,023
         Inventory                                    (44,661)    29,703
         Prepaid advertising                           (1,146)     3,393
         Other prepaid expenses                        (2,398)     1,278
         Accounts payable                               5,312    (16,943)
         Reserve for returns                           (2,481)    (3,166)
         Accrued liabilities                           (6,896)    (9,922)
         Accrued profit sharing                        (2,580)    (1,787)
         Income taxes payable                         (11,499)   (12,824)
       Other                                            2,981      1,469
Net cash flows from (used for) operating activities   (51,503)    19,502

Cash flows used for investing activities:
  Cash paid for capital additions                     (15,546)    (5,486)
Net cash flows used for investing activities          (15,546)    (5,486)

Cash flows from (used for) financing activities:
  Proceeds from (payments of) short-term debt           7,476    (14,992)
  Purchases of treasury stock                          (1,019)    (4,504)
  Issuance of treasury stock                            4,229      5,109
Net cash flows from (used for) financing activities    10,686    (14,387)

Net decrease in cash and cash equivalents             (56,363)      (371)
Beginning cash and cash equivalents                    76,413      6,641

Ending cash and cash equivalents                     $ 20,050   $  6,270

Supplemental cash flow disclosures:
  Interest paid                                      $    347   $    958
  Income taxes paid                                     8,841     18,516

The accompanying notes to consolidated financial statements are an integral
part of these consolidated statements.








                                                                          6
                       LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  Interim financial statements

The condensed consolidated financial statements included herein have been
prepared by Lands' End, Inc. (the company), without audit, pursuant to the
rules and regulations of the Securities and Exchange Commission, and in the
opinion of management contain all adjustments (consisting of only normal
recurring adjustments) necessary to present fairly the financial position.
Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting
principles have been condensed or omitted pursuant to such rules and
regulations, although the company believes that the disclosures are
adequate to make the information presented not misleading.  The results of
operations for the interim periods disclosed within this report are not
necessarily indicative of future financial results.  These consolidated
financial statements are condensed and should be read in conjunction with
the financial statements and the notes thereto included in the company's
latest Annual Report on Form 10-K, which includes financial statements for
the year ended January 28, 2000.

2.  Reclassification

Certain financial statement amounts have been reclassified to be consistent
with the current presentation.

3.  Derivative instruments and hedging activities

As of July 31, 1999, the company adopted the Financial Accounting
Standards Board's (FASB's) Statement of Financial Accounting Standards
No. 133, "Accounting for Derivative Instruments and Hedging Activities"
(Statement 133).  Statement 133 unifies accounting and financial
reporting standards for forward contracts, options, other derivative
instruments and related hedging activities.  Statement 133 requires, in
part, that the company report all derivative instruments in the statement
of financial position as assets or liabilities at their fair value.  The
treatment of subsequent changes in fair value depends on whether hedge
accounting is available.  For the second quarter of fiscal 2001, a loss
of $1.1 million was recorded in other expenses, compared with a loss of
$1.6 million in the second quarter of fiscal 2000.  For the six months
ended July 28, 2000, a loss of $2.6 million primarily due to the weakening
of the German Mark and British Pound againt the U.S. Dollar was recorded in
other expenses, compared with a loss of $0.6 million for the same time period
last year.

At the date merchandise is sold to a foreign subsidiary or purchased from
a foreign third party, the hedging relationship is terminated and
subsequent gains and losses on the hedging derivative instrument are
reported in earnings.  At the date of the ultimate sale of the
merchandise by the foreign subsidiary to a third party or purchase from a
foreign third party, the gain or loss previously deferred in equity is
reclassified into earnings.  The company estimates that net hedging gains
of $1.8 million will be reclassified from accumulated other comprehensive
income into earnings within the 12 months between July 29, 2000 and
July 27, 2001.




                                                                        7
                       LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

4.  Earnings per share

The following table discloses the computation of the diluted earnings
(loss) per share and the basic earnings (loss) per share.

                                Three months ended      Six months ended
                               July 28,    July 30,   July 28,    July 30,
(In thousands, except per        2000        1999       2000        1999
share data)
Net income (loss)               $(1,881)   $  4,453   $(1,589)    $ 10,962
Average shares of common
  stock outstanding              30,295      30,057    30,246       30,032
Incremental shares from assumed
  exercise of stock options         427         726       545          624
Diluted weighted average shares
  of common stock outstanding    30,722      30,783    30,791       30,656

Basic earnings (loss) per share $ (0.06)   $   0.15   $ (0.05)    $   0.37
Diluted earnings (loss)
  per share                     $ (0.06)   $   0.14   $ (0.05)    $   0.36

5.  Comprehensive income

In accordance with Statement of Financial Accounting Standards No. 130,
"Reporting Comprehensive Income", the following table presents the
company's comprehensive income (loss)(in thousands):

                                 Three months ended      Six months ended
                                July 28,    July 30,   July 28,    July 30,
                                  2000        1999       2000        1999

Net income (loss)               $(1,881)    $ 4,453    $(1,589)    $10,962
Other comprehensive income
 (loss):
  Foreign currency translation
    adjustments                    (236)        544     (1,487)       (202)
  Net unrealized gain on forward
    contracts and options           647           -      2,636           -
Comprehensive income (loss)     $(1,470)    $ 4,997    $  (440)    $10,760

6.  Non-recurring charge and related reversal

During fiscal year 1999, in connection with changes in executive
management, the company announced a Plan designed to reduce administrative
and operational costs stemming from duplicative responsibilities and
certain non-profitable operations.  This Plan included the reduction of
staff positions, the closing of three outlet stores, the liquidation of the
Willis & Geiger operations and the termination of a licensing agreement
with MontBell Co. Ltd.  A non-recurring charge of $12.6 million was
recorded in fiscal 1999 related to these matters.






                                                                          8
                       LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Below is a summary of related costs for the six months ended July 28, 2000
and the remaining reserve balance (included as a component of accrued
liabilities in the accompanying balance sheets).

                               Balance      Costs       Balance
(In thousands)                 1/28/00    Incurred      7/28/00

Severance costs                $ 1,007     $  (958)     $    49
Asset impairments                   31           -           31
Facility exit costs and other      107           -          107
Total                          $ 1,145     $  (958)     $   187

7.  Segment disclosure

The company has three business segments consisting of Core (regular
monthly and prospecting catalogs, First Person and Lands' End for Men
(formerly Beyond Buttondowns)), Specialty (Kids, Corporate Sales, and
Coming Home catalogs and Willis & Geiger in the prior year) and International
(foreign-based operations in Japan, United Kingdom and Germany).

Segment sales represent sales to external parties.  Sales from the
Internet, export sales shipped from the United States, and liquidation
sales are included in the respective business segments.  Segment income
before income taxes is revenue less direct and allocable operating
expenses, which includes interest expense and interest income.  Segment
identifiable assets are those that are directly used in or identified
with segment operations. "Other" includes corporate expenses, inter-
company eliminations, currency gains and losses, and other income and
deduction items that are not allocated to segments.

Pertinent financial data by operating segment for the periods ended
July 28, 2000 and July 30, 1999 are as follows (in thousands):

                               Three months ended July 28, 2000
                                              Inter-            Consoli-
                          Core    Specialty  national   Other    dated

Net sales               $150,932  $ 71,809   $ 32,804  $     -  $255,545
Income (loss) before
  income taxes            (2,934)      956       (138)    (870)   (2,986)
Identifiable assets      265,046   128,251     57,018        -   450,315
Depreciation and
  amortization             3,420     1,628        591        -     5,639
Capital expenditures       6,584     3,161        759        -    10,504
Interest expense              25        11        181        -       217
Interest income         $    313  $    149   $     38  $     -  $    500









                                                                        9
                      LANDS' END, INC. & SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


                               Three months ended July 30, 1999
                                              Inter-            Consoli-
                           Core   Specialty   national  Other    dated

Net sales               $150,736  $ 71,652   $ 32,228  $     -  $254,616
Income (loss) before
  income taxes             2,590     6,283       (149)  (1,656)    7,068
Identifiable assets      239,483   115,981     51,945        -   407,409
Depreciation and
  amortization             2,956     1,404        573        -     4,933
Capital expenditures       2,595     1,251        526        -     4,372
Interest expense             143        67        148        -       358
Interest income         $     12  $      6   $     18  $     -  $     36



                               Six months ended July 28, 2000
                                               Inter-            Consoli-
                           Core    Specialty  national   Other    dated

Net sales                $311,592  $150,774   $ 59,224  $     -  $521,590
Income (loss) before
  Income taxes               (872)    3,012     (2,010)  (2,652)   (2,522)
Identifiable assets       265,046   128,251     57,018        -   450,315
Depreciation and
  amortization              7,038     3,406      1,185        -    11,629
Capital expenditures        9,884     4,783        879        -    15,546
Interest expense               51        24        272        -       347
Interest income          $    788  $    382   $     49  $     -  $  1,219



                                 Six months ended July 30, 1999
                                               Inter-            Consoli-
                           Core    Specialty  national   Other    dated

Net sales                $325,224  $157,504   $ 61,497  $     -  $544,225
Income (loss) before
  income taxes (1)          6,879    13,867     (2,147)  (1,199)   17,400
Identifiable assets       239,483   115,981     51,945        -   407,409
Depreciation and
  amortization              6,136     2,971      1,168        -    10,275
Capital expenditures        3,229     1,564        693        -     5,486
Interest expense              419       203        345        -       967
Interest income          $     13  $      7   $     18  $     -  $     38

(1)  Includes a reversal of non-recurring charges of $1.2 million and
$0.4 million allocated to the specialty and core segments,
respectively.






                                                                         10

Item 2.                    MANAGEMENT'S DISCUSSION
                                 AND ANALYSIS

Results of Operations

       Consolidated results for the three months ended July 28, 2000,
              compared with three months ended July 30, 1999

The company's net sales for its second quarter of fiscal 2001 totaled
$255.5 million, about flat with sales of $254.6 million in the same quarter
last year.  Compared to the prior year, sales trends during the quarter
just ended were weaker than initially expected and inconsistent across
product lines. The company saw continued strong sales in women's swimwear,
coed knits, women's sweaters and knits.  However, we had soft sales in
other product lines, especially women's and men's tailored and women's
casual pants.  Corporate Sales continued to grow in double-digits, although
their sales were somewhat lower than expected toward the end of the
quarter.  Internet sales at www.landsend.com were 70 percent higher,
compared with the second quarter last year.

Sales in the core business segment, represented by the primary monthly,
prospecting and tailored clothing catalogs, were flat, as were sales in the
specialty business segment, composed of Kids, Corporate Sales and Coming
Home, compared with the prior year.  Sales in the international business
segment, composed of operations in Japan, the U.K. and Germany, were up
about 2 percent from last year.  Sales for the first 4 weeks of the current
third quarter show the company's net sales down 2% from the comparable period
in the prior year .

Gross profit in the quarter just ended was $122.9 million, or 48.1 percent
of net sales, compared with $118.2 million, or 46.4 percent of net sales,
in the same quarter last year.  The improvement in gross profit margin over
the comparable period was due to higher initial margins, primarily
associated with sourcing improvements and a lower level of sales of
liquidated merchandise.  However, margins in the quarter just ended were
lower than anticipated, primarily due to high levels of liquidation sales
in Japan, increased reserves for inventory obsolescence and higher
markdowns at retail outlets in the United States.  Liquidation of excess
inventory was about 8 percent of net sales during this year's second
quarter, compared with about 10 percent in the prior year.

In the quarter just ended, selling, general and administrative expenses
were $125.6 million, or 49.1 percent of net sales, compared with $109.4
million, or 43.0 percent, in the similar period last year.  The increase in
the SG&A ratio between the periods was primarily due to increases in
catalog and national advertising, as well as relatively higher fixed
expenses.  Page and catalog circulation were higher during the quarter just
ended, principally due to increased prospecting, especially to inactive
buyers, and the moving of certain catalogs and their related circulation
costs from the first quarter into the second quarter.  Productivity, or
sales per page, declined.  National advertising costs were about $3 million
higher than in the prior year.

Inventory at the end of the quarter was $207 million, up 9 percent from
$190 million in the prior year.  Our first-time fulfillment rate for the
quarter just ended was about 88 percent, up from 84 percent last year and
consistent with our annual goal.


                                                                        11

For the quarter just ended, there was a net loss of $1.9 million, or a loss
per diluted share of $0.06, compared with net earnings of $4.5 million, or
$0.14 per diluted share, in the prior year.

Segment results for the three months ended July 28, 2000 and
July 30, 1999

                        Three months ended        Three months ended
Segment net sales          July 28, 2000             July 30, 1999
(Amounts in thousands) Amount   % of Net Sales   Amount   % of Net Sales

Core                  $150,932       59.1%      $150,736       59.2%
Specialty               71,809       28.1%        71,652       28.1%
International           32,804       12.8%        32,228       12.7%
  Total net sales     $255,545      100.0%      $254,616      100.0%

Income (loss) before income taxes
(Amounts in thousands)
                         Three months ended         Three months ended
                            July 28, 2000              July 30, 1999
                       Amount   % of Net Sales    Amount   % of Net Sales

Core                  $(2,934)      (1.2%)       $ 2,590        1.0%
Specialty                 956        0.4%          6,283        2.5%
International            (138)      (0.1%)          (149)      (0.1%)
Other                    (870)      (0.3%)        (1,656)      (0.6%)
  Income (loss) before
    income taxes      $(2,986)      (1.2%)       $ 7,068        2.8%

The core segment's net sales increased about $0.2 million from the prior
year. Within the core operating segment, sales from the monthly and
prospecting full-price catalogs were up slightly from the prior year due
to increased circulation and pages mailed.

The specialty segment's net sales increased about $0.2 million from the
prior year.  Excluding last year's second quarter net sales of about $1.4
million from the company's discontinued Willis & Geiger business, the
specialty segment had a sales increase of $1.5 million.  This sales
increase was principally from our Corporate Sales business-to-business
division, mainly offset by lower Kids' and Coming Home sales.

The international segment's net sales increased almost $0.6 million from
the prior year.  The increase was primarily the result of higher
liquidation sales in Japan.

The core segment's pretax income decreased $5.5 million from the prior
year.  The decrease was the result of higher catalog advertising costs
associated with increased circulation and from increased fixed and
variable expenses and national advertising.

The specialty segment's pretax income decreased $5.3 million from the
prior year, primarily due to increased national and catalog advertising
costs and variable and fixed expenses.

The international segment's had a pretax loss of $0.1 million for the
three months of the second quarter for this year and last year.  The
slight improvement in pretax was due to increased liquidation sales and
reduced advertising costs, offset by higher fixed, variable and national
advertising costs.
                                                                        12


       Consolidated results for the six months ended July 30, 1999,
               compared with six months ended July 31, 1998

For the first six months of the current year, net sales were $521.6
million, down 4 percent from net sales of $544.2 million during the first
half of last year.  Excluding last year's first half sales from the
company's discontinued Willis & Geiger business, sales in this year's first
half were down 2 percent from the prior year.

Gross profit for the first six months of fiscal 2001 was $243.8 million,
about flat with $243.7 million in the same six-month period last year.  As
a percentage of net sales, gross profit increased from 44.8 percent in
fiscal 2000 to 46.7 percent in fiscal 2001.  The increase in gross profit
was due to higher initial margins, primarily associated with sourcing
improvements and a lower level of sales of liquidated merchandise.

Selling, general and administrative expenses increased 8.6 percent to
$245.2 million in the first six months of fiscal 2001 from $225.7 million
in the same period last year.  As a percentage of net sales, selling,
general and administrative expenses increased to 47.0 percent in fiscal
2001 from 41.5 percent in fiscal 2000.  The increase in the SG&A ratio in
the first half of fiscal 2001 was primarily the result of higher fixed
expenses (primarily information technology related), national advertising
and catalog advertising costs.

The net loss in the first half of fiscal 2001 was $1.6 million, or a loss
of $0.05 per diluted share, compared with earnings of $11.0 million, or
$0.36 per diluted share, in the first six months of the prior fiscal year.
Last year's first half includes an addition to net income (after-tax) of
$1.0 million, or $0.03 per share, from the reversal of a portion of the non-
recurring charge taken in the fourth quarter of fiscal year 1999.

Segment results for the six months ended July 28, 2000 and July 30, 1999


                          Six months ended          Six months ended
Segment net sales           July 28, 2000             July 30, 1999
(Amounts in thousands) Amount   % of Net Sales   Amount   % of Net Sales

Core                  $311,592       59.7%      $325,224       59.8%
Specialty              150,774       28.9%       157,504       28.9%
International           59,224       11.4%        61,497       11.3%
  Total net sales     $521,590      100.0%      $544,225      100.0%

Income (loss) before income taxes
(Amounts in thousands)
                          Six months ended           Six months ended
                            July 28, 2000              July 30, 1999
                        Amount  % of Net Sales     Amount  % of Net Sales

Core                   $  (872)     (0.2%)        $ 6,879       1.3%
Specialty                3,012       0.6%          13,867       2.5%
International           (2,010)     (0.4%)         (2,147)     (0.4%)
Other                   (2,652)     (0.5%)         (1,199)     (0.2%)
  Income (loss) before
    income taxes       $(2,522)     (0.5%)        $17,400       3.2%

                                                                       13

The core segment's net sales decreased $13.6 million from the prior year.
This decrease was the result of soft sales, especially in product lines
for women's and men's tailored and women's casual pants.

The specialty segment's net sales decreased $6.7 million from the prior
year.  Excluding last year's first six months of net sales of about $12
million from the company's discontinued Willis & Geiger business, the
specialty segment had a sales increase of $5.5 million.  This sales
increase was principally from our Corporate Sales business-to-business
sales, partially offset by a decrease in the Kids and Coming Home
divisions.

The international segment's net sales decreased $2.3 million from the
prior year.  The decrease was the result of lower sales, primarily in the
United Kingdom.

The core segment's pretax income decreased by $7.8 million from the prior
year. The decrease was the result of lower sales volume, increased
national and catalog advertising costs and higher variable and fixed
expenses.

The specialty segment's pretax income decreased by $10.9 million from the
prior year.  The decrease was primarily due to reduced sales, increased
national and catalog advertising costs, and higher variable and fixed
expenses.

The international segment had a pretax loss of $2.0 million in each of
the six month periods reported.

Seasonality of business

The company's business is highly seasonal.  Historically, a
disproportionate amount of the company's net sales and a majority of its
profits have been realized during the fourth quarter.  If the company's
sales were materially different from seasonal norms during the fourth
quarter, the company's annual operating results could be materially
affected.  In addition, as the company continues to refine its marketing
efforts by experimenting with the timing of its catalog mailings, quarterly
results may fluctuate.  Accordingly, results for the individual quarters
are not necessarily indicative of the results to be expected for the entire
year.

Liquidity and capital resources

To date, the bulk of the company's working capital needs have been met
through funds generated from operations and from short-term bank loans.
The company's principal need for working capital has been to meet peak
inventory requirements associated with its seasonal sales pattern.  In
addition, the company's resources have been used to make asset additions
and to purchase treasury stock.

At July 28, 2000, the company had unsecured domestic credit facilities
totaling $200 million, of which about $1 million had been used, along with
a reduction of the facility of nearly $51 million for outstanding letters
of credit. The company also maintains foreign credit lines for use in
foreign operations totaling the equivalent of approximately $51 million as
of July 28, 2000, of which about $18 million was used.

                                                                         14

Since fiscal 1990, the company's board of directors has authorized the
company from time to time to purchase a total of 12.7 million shares of
treasury stock.  As of September 8, 2000, 11.6 million shares have been
purchased, and there is a balance of 1.1 million shares available to the
company.  The company purchased about 18 thousand shares of treasury stock
as the result of options exercised during the six months ended
July 28, 2000.

Capital investment

Capital expenditures for fiscal 2001 are currently planned to be about $50
million, of which about $16 million had been expended through July 28,
2000.  Major projects to date pertained mainly to investing in our
information technology.  The company believes that its cash flow from
operations and borrowings under its current credit facilities will provide
adequate resources to meet its treasury stock purchases, capital
requirements and operational needs for the foreseeable future.

Possible future changes

A 1992 Supreme Court decision confirmed that the Commerce Clause of the
United States Constitution prevents a state from requiring the collection
of its use tax by a mail order company unless the company has a physical
presence in the state.  However, there continues to be uncertainty due to
inconsistent application of the Supreme Court decision by state and
federal courts.  The company attempts to conduct its operations in
compliance with its interpretation of the applicable legal standard, but
there can be no assurance that such compliance will not be challenged.

In recent challenges, various states have sought to require companies to
begin collection of use taxes and/or pay taxes from previous sales. The
company has not received assessments from any state.

The Supreme Court decision also established that Congress has the power
to enact legislation that would permit states to require collection of
use taxes by mail order companies.  Congress has from time to time
considered proposals for such legislation.  The company anticipates that
any legislative change, if adopted, would be applied only on a
prospective basis.

In October 1998, The Internet Tax Freedom Act was signed into law.  Among
the provisions of this Act is a three-year moratorium on multiple and
discriminatory taxes on electronic commerce.  An Advisory Commission was
appointed to study electronic commerce tax issues and submitted its final
report to Congress on April 3, 2000.  Among other recommendations, the
majority of the Advisory Commission favors the extension of the
moratorium for an additional five years, until 2006, and greater
uniformity and simplification of the state sales and use tax systems.  We
are currently analyzing the Commission's full report, Congress' response,
and any other proposed changes in the sales and use tax laws and policies
in general.

Business outlook as stated in our earnings release dated August 10, 2000

As stated in our earnings release dated August 10, 2000, we expect for
the full year an improvement in gross profit margin of about 200 basis
points over last year, rather than 225 as previously announced,


                                                                       15
principally due to further liquidations in Japan.  This is consistent
with the improvement of 200 basis points in the first half of the year.
The company's catalog mailing strategy currently includes a 6 percent
increase in United States page circulation for the first nine months of
the fiscal year.  However, due to aggressive fourth quarter circulation
plans, we now expect page circulation in the fourth quarter to be up 20
percent as we add holiday catalogs back to the mailing plan and shift the
timing of holiday mailings.  This is in contrast to the overall 6 percent
increase in page circulation for the full year as previously announced.
In view of these plans and their emphasis on the holiday period, the
company expects that the fourth quarter will represent a substantial
improvement over the prior year in both sales and earnings, but
anticipates downward trends in sales and earnings for the third quarter.
As previously stated, the company anticipates that its sales for the full
year will increase by less than 6 percent over the prior year.

Based on the disappointing results through the first half of the year,
the company no longer believes that it can achieve the 20 percent
increase in earnings per share that was previously anticipated.  We
currently believe that we can achieve somewhat positive earnings growth
for the year.  However, the upcoming holiday season will be critically
important as we see the full effect of our merchandising and circulation
strategies.  If the trends of weak sales and higher costs experienced
through the first six months of the fiscal year continue into the holiday
period, our current business plans will be at risk.

Statement regarding forward-looking information

Statements in this release that are not historical, including, without
limitation, statements regarding our plans, expectations, assumptions,
and estimations for fiscal 2001 sales, gross profit margin, and earnings,
as well as anticipated sales trends, timing of catalogs and future
development of our business strategy, are forward-looking.  As such,
these statements are subject to a number of risks and uncertainties.
Future results may be materially different from those expressed or
implied by these statements due to a number of factors.  Currently, we
believe that the principal factors that create uncertainty about our
future results are the following:  customer response to our merchandise
offerings, circulation changes and other initiatives; the mix of our
sales between full price and liquidation merchandise; general economic or
business conditions, both domestic and foreign; effects of shifting
patterns of e-commerce versus catalog purchases; costs associated with
printing and mailing catalogs; dependence on consumer seasonal buying
patterns; and fluctuations in foreign currency exchange rates.  Our
future results could, of course, be affected by other factors as well.

The company does not undertake to publicly update or revise its forward-
looking statements even if experience or future changes make it clear
that any projected results expressed or implied therein will not be
realized.









                                                                       16

Item 3:  Quantitative and Qualitative Disclosure About Market Risk

The company uses derivative instruments to hedge, and therefore attempts
to reduce its exposure to the effects of currency fluctuations on cash
flows. The company is subject to foreign currency risk related to its
transactions with operations in the Japan, United Kingdom, Germany and
with foreign third-party vendors.  The company's foreign currency risk
management policy is to hedge the majority of merchandise purchases by
foreign operations and from foreign third-party vendors, which includes
forecasted transactions, through the use of foreign exchange forward
contracts and options to minimize this risk.  The company's policy is not
to speculate in derivative instruments for profit on the exchange rate
price fluctuation, trade in currencies for which there are no underlying
exposures, or enter into trades for any currency to intentionally
increase the underlying exposure. Derivative instruments used as hedges
must be effective at reducing the risk associated with the exposure being
hedged and must be designated as a hedge at the inception of the
contract.

As of July 28, 2000, the company had net outstanding foreign currency
forward contracts totaling about $43 million.  Due to foreign currency
exchange fluctuations, during the second quarter of fiscal 2001, a loss
of $1.1 million was recorded in other expenses, compared with a loss of
$1.6 million in the second quarter of fiscal 2000.  For the first six
months of fiscal 2001, a loss of $2.6 million primarily due to the weakening
of the German Mark and British Pound against the U.S. Dollar was recorded in
other expenses, compared with a loss of $0.6 million for the same time period
last year.

The company is subject to the risk of fluctuating interest rates in the
normal course of business, primarily as a result of its short-term
borrowing and investment activities at variable interest rates.  As of
July 28, 2000, the company had no outstanding financial instruments
related to its debt or investments.


























                                                                       17



                         PART II.  OTHER INFORMATION

Item  1. Legal Proceedings
         There are no material legal proceedings presently pending, except
         for routine litigation incidental to the business, to which Lands'
         End, Inc., is a party or of which any of its property is the
         subject.

Items 2 and 3 are not applicable and have been omitted.

Item  4. Submission of Matters to a Vote of Security Holders
         There were no matters submitted to a vote of security holders for
         the quarter ended July 28, 2000, other than those disclosed in the
         Form 10-Q for the quarter ended April 28, 2000, reporting the
         results of the company's annual meeting.

Item  5. is not applicable and has been omitted

Item  6. Exhibits and Reports on Form 8-K

         (a)  Exhibits

              There were no exhibits filed as part of this report.


         (b)  Reports on Form 8-K

              There were no reports filed on Form 8-K during the three-
              month period ended July 28, 2000.

























                                                                         18



                                  SIGNATURE

Pursuant to the requirements of the Securities and Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by
the undersigned, its duly authorized officer and chief financial officer.
















                                             LANDS' END, INC.



Date:  September 8, 2000              By /s/ STEPHEN A. ORUM
                                             Stephen A. Orum
                                             Executive Vice President,
                                             and Chief Financial Officer




























                                                                         19




 

5 This schedule contains summary financial information extracted from the Consolidated Statements of Operations and the Consolidated Balance Sheets and it qualified in its entirety by reference to such financial statements. 1,000 6-MOS 6-MOS JAN-26-2001 JAN-28-2000 JUL-28-2000 JUL-30-1999 20,050 6,270 0 0 15,986 13,060 0 0 206,854 189,983 280,727 251,535 298,041 265,886 129,112 110,961 450,315 407,409 140,331 143,637 0 0 0 0 0 0 402 402 300,465 255,237 450,315 407,409 521,590 544,225 521,590 544,225 277,820 300,575 277,820 300,575 2749 1383 0 0 347 967 (2,522) 17,400 (933) 6,438 (1,589) 10,962 0 0 0 0 0 0 (1,589) 10,962 (0.05) 0.37 (0.05) 0.36