Lands' End Survey Predicts a Joyful and Giving Holiday Season

DODGEVILLE, WI -- (Marketwired) -- 11/20/14 -- Say so long to the Scrooge and goodbye to the Grinch, the 2014 holiday season is about merriment and giving. A recent holiday survey by Lands' End found an overwhelming majority of holiday revelers are joyful and believe it truly is better to give than to receive this holiday season. Almost three-quarters of the holiday survey respondents (74 percent) stated they are merry and joyful this season and eight out of ten respondents (80 percent) would choose to give gifts instead of receive them this year.

"At Lands' End, we are looking forward to an amazing season filled with joy and generosity. This year, as we head into the holidays, there seems to be a renewed sense of holiday spirit and a focus on being together," said Michele Donnan-Martin, EVP, chief merchandising design officer, Lands' End. "To help celebrate the joy of giving, Lands' End offers up the best holiday gift suggestions, from sweet treats and cozy monogrammed fleece throws to the latest holiday styles for the whole family."

2014 Gift Guide from Lands' End
This season, Lands' End is offering a variety of gifts that are sure to leave a lasting sense of joy both for the gift-giver and the recipient. From luxe leather to the sweetest of holiday treats, some presents are guaranteed to be a holiday hit. In fact, according to the survey, respondents rated apparel/clothing items (73 percent), gift cards (70 percent) and holiday treats (61 percent) high on holiday shopping lists.

While some gift cards may seem like an impersonal choice, Lands' End offers a variety of holiday-themed gift cards that can include a personal greeting or message in amounts from $5 - $500. Gift-givers can even purchase an e-gift card that can also include a photo or a recorded audio greeting and can be delivered almost instantly via email.

Everyone seems to love giving holiday treats, and this year Lands' End is offering more of the delicious delicacies than ever before. In addition to the popular Peppermint Crunch Cookies™, English Butter Toffee and Sea Salt Caramels, shoppers can also choose from the new Cranberry Almond Myrtles® and a Holiday Candy Sampler featuring Chocolate Jalapeño Meltaways.

2014 Holiday Style Trends
Holiday apparel ranks high on shopping lists this season, and Lands' End does not disappoint when it comes to the latest trends. Monogramming is a must for style mavens, and Lands' End is offering this personal touch on everything from scarves and socks to sweaters and totes. With more than 30 thread colors, countless style choices and a team of seasoned, professional monogrammers working though the holiday season, Lands' End is a one-stop shop for everything personalized.

Lands' End is a shopping resource for another one of the season's hottest holiday trends: plaid. Find classic plaids such as Tartans and tattersall in some of the most stylish options for Men, Women and Kids including pants, shirts, scarves and gloves.

#Together
Lands' End is celebrating being together and giving this holiday season. Through the #Together campaign, the company is inviting everyone to join in the holiday spirit and post #Together memories to @landsend on Twitter and Instagram and meet the extended Lands' End family making memories with their families at www.landsend.com/together.

The #Together campaign also offers the chance to win prizes through a fun online interactive instant win game. Participants can play the game from November 20 to December 22 at www.landsend.com/togethersweeps or on the Lands' End Facebook tab for a chance to instantly win a $25 or $50 Lands' End eGift Card or $1,000 cash. Each day a participant plays they are entered to win the grand prize, a $2,000 Lands' End shopping spree.

Twitter and Instagram followers can also join in conversations and take part in giveaways each Monday from December 1 to December 22, 2014. Using #Together, participants can join in the conversations with expert co-hosts for a chance to win a variety of prizes.

Additional Holiday Survey Findings

• Cyber Shopping - Two-thirds (66 percent) of survey respondents stated they will do most of their holiday shopping online this year.
  
  
• To Stress or Not to Stress - Survey respondents were very divided when it came to holiday stress. More than half (51 percent) said they experience holiday stress while 49 percent stated the holidays are stress-free.
  
  
• Stylish Sleeping - Four out of ten (40 percent) respondents plan on wearing special holiday pajamas this season.
  
  
• Present Procrastination - A large percentage of respondents (46 percent) admit to procrastinating when it comes to holiday shopping.
  
  
• Free Shipping! - More than half of holiday shoppers (56 percent) stated they plan to shop on National Free Shipping Day.
  
  
• All About Convenience - When it comes to online shopping, 84 percent of respondents do so for the convenience. Other reasons include to avoid the crowds (77 percent), find the best deals (76 percent) and to comparison shop (75 percent).
  
  
• When to Shop - Most holiday shoppers will shop during the first two weeks of December (42 percent). Only 1 percent will wait until Christmas Eve.
  
  

About Lands' End, Inc.
Lands' End, Inc. (NASDAQ: LE) is a leading multi-channel retailer of casual clothing, accessories, footwear and home products. We offer products through catalogs, online at www.landsend.com and affiliated specialty and international websites, and through retail locations, primarily at Lands' End Shops at Sears® and standalone Lands' End Inlet® Stores. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to deliver timeless style for men, women, kids and the home.

Editors Note: 1,040 men and women, age 18 and over were surveyed via Survey Monkey from November 4 - 10, 2014.

To view this release in a media-rich format, go to: http://landsend.new-media-release.com/2014holiday/

URLs: http://www.landsend.com/newsroom
http://www.landsend.com/gifts

Contact:
Molly Hawkins
Lands' End
608-935-6089
Email Contact
@LEprMolly

Source: Lands' End

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